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Izizathu eziyi-10 Ababhalisi bazikhipha ohlwini Ku-imeyili Yakho… nokuthi Bayilungisa Kanjani

Ukumaketha nge-imeyili kuhlala kuyinsika yesu lokumaketha kwedijithali, okunikeza ukufinyelela okungenakuqhathaniswa namandla okwenza kube ngokwakho. Kodwa-ke, ukugcina nokunakekela uhlu lwababhalisile ababandakanyekayo kungaba inselele. I-infographic esiyihlolayo isebenza njengendawo yokuhlola ebalulekile kubakhangisi, ichaza izingibe eziyishumi eziphezulu ezingaholela ekutheni ababhalisile bachofoze inkinobho yokuzikhipha ohlwini.

Isizathu ngasinye siyindaba eyisixwayiso kanye nesiqalo sokuthuthukisa imikhankaso yakho ye-imeyili. Kusukela ekuhlobaneni kokuqukethwe kuya ezikhathini zokuxhumana, i-infographic iveza izindaba ezijwayelekile ezingaqeda ukwethembana nokuzibandakanya kwababhalisile. Ngokubhekana nalezi zinkinga, amabhizinisi angathuthukisa ubuhlobo obunempilo, obushukumisayo nezithameli zawo, aqinisekise ukuthi yonke i-imeyili ethunyelwayo yengeza inani ebhokisini lokungenayo lomamukeli, kunokuba abe olunye nje ucezu lwemfuhlumfuhlu yedijithali.

Manje, ake sihlole isizathu ngasinye futhi sihlole amathiphu angasebenza ukuze siguqule ukulahlekelwa okungase kube ukusebenzelana okuqinile.

1. Imiyalezo Engabalulekile

Ababhalisile banomuzwa wokuthi okuqukethwe nokunikezwayo akuhlobene nezidingo zabo noma izimo. Nakhu ongakwenza ukuze unciphise imilayezo engabalulekile:

  • Hlukanisa uhlu lwakho lwe-imeyili ngokusekelwe kokuthandwayo nokuziphatha kwababhalisile.
  • Njalo buyekeza amaphrofayili akho obhalisile futhi wenze okuqukethwe kube ngokwakho.
  • Yenza izinhlolovo ukuze uqonde izintshisekelo nezidingo ezishintshayo.

2. Ukudiliva Okungaguquki

Ama-imeyili awahlali efika ebhokisini lokungenayo futhi ngokuvamile ahlatshwa umkhosi njengogaxekile, okuholela ekulahlekelweni ukwethemba umkhiqizo. Nakhu ongakwenza ukuze uthuthukise ukulethwa kwe-imeyili:

3. Amaphutha esipelingi nama-Typos

Amaphutha anjalo e-imeyili angacasula ababhalisile futhi abonise kabi ubungcweti bomkhiqizo. Nakhu ongakwenza ukuze uthuthukise uhlelo lolimi lwe-imeyili namanye ama-typos:

  • Sebenzisa uhlelo lolimi kanye namathuluzi okuhlola ukupela njenge-Grammarly nama-imeyili okuhlola ngaphambi kokuwathumela.
  • Dala inqubo yokugunyaza yama-imeyili afaka ababuyekezi abaningi.
  • Tshala imali ezinsizakalweni zokukopisha ezichwepheshile uma kunesidingo.

4. Izilaleli Ezingenasithakazelo

Ama-imeyili afinyelela kubantu abangakaze babe yingxenye yezethameli eziqondiwe zomkhiqizo. Nakhu ongakwenza ukuze uthuthukise lolu daba:

  • Yenza ngcono izethameli zakho ozihlosile futhi uthuthuke umuntu wokuthenga.
  • Sebenzisa amasu okungena ukuze uqinisekise ukuthi ababhalisile banentshisekelo.
  • Hlola kabusha futhi uhlele kabusha isu lokuqukethwe nezithakazelo zababukeli.

5. Ukuthumela Okungavamile

Ngenxa yokuxhumana okungajwayelekile, ababhalisile bayakhohlwa ngomkhiqizo noma kungani bebhalise kwasekuqaleni. Nakhu ongakwenza ukuze uthuthukise lokhu:

  • Sungula futhi ulondoloze ishejuli evamile yokuthumela i-imeyili.
  • Dala ikhalenda lokuqukethwe ukuze uhlele futhi uhlele imikhankaso ye-imeyili.
  • Nikeza inketho yefrikhwensi yokubhalisa ekubhaliseni.

6. Isikhathi sonyaka

Ababhalisile banentshisekelo yokwamukela ama-imeyili ngezikhathi ezithile noma izinkathi ezithile kuphela. Nakhu ongakwenza ukuze uthuthukise izindaba zesizini:

  • Hlela ikhalenda lakho lokumaketha le-imeyili ukuze lihambisane nezintshisekelo zesizini.
  • Nikeza ikhono lokumisa okwesikhashana okubhaliselwe noma ukungena kokuqukethwe kwesizini.
  • Yenza kube ngokwakho ama-imeyili ukuze ubonise izinkathi zamanje noma imicimbi.

7. Ukuhlukaniswa Okungasebenzi

Ibhrendi ithumela ukuqhuma okuvamile kunokuhlukanisa izethameli nokwenza imikhankaso ibe ngeyakho. Nakhu ongakwenza ukuze uthuthukise ukuhlukaniswa:

  • Sebenzisa izibalo zedatha ukuze udale amasegimenti anemininingwane ohlwini lwakho lwe-imeyili.
  • Yenza kube ngokwakho okuqukethwe kwe-imeyili kumasegimenti ahlukene.
  • Hlola futhi wenze ngcono amasu okuhlukanisa njalo.

8. Ukuthengisa ngokweqile

Ukugxila kakhulu ekuthengiseni kuma-imeyili kungavimba ababhalisile abafuna okuqukethwe okubalulekile. Nakhu ongakwenza ukuze uthuthukise ukumaketha ngokweqile:

  • Linganisa okuqukethwe phakathi kolwazi olubalulekile nezinkundla zokuthengisa.
  • Fundisa futhi ubandakanye ababhalisile esikhundleni sokufuna ukuthengisa.
  • Landelela ukuzibandakanya ukuze unqume ukuhlanganisa okulungile kokuqukethwe nokuphromotha.

9. Umuzwa Omubi Womkhiqizo

Ababhalisile kungenzeka babe nesipiliyoni esibi ngomkhiqizo, isevisi, noma enye into engeyona i-imeyili. Nakhu ongakwenza ukuze uthuthukise ulwazi lwakho lomkhiqizo:

  • Qinisekisa ikhwalithi engashintshi kuzo zonke izindawo zokuthintwa zomkhiqizo.
  • Bhekana nesipiliyoni esibi ngokuqhubekayo futhi unikeze izixazululo.
  • Cela futhi wenze ngempendulo ukuze uthuthukise ulwazi lomkhiqizo jikelele.

10. I-imeyili Engalungile UX

Ababhalisile babhekana nolwazi olubi lomsebenzisi (UX) ngenxa yezinkinga zokunikezela, ukulayisha kancane, ukungafinyeleleki, noma amanye amaphutha e-imeyili. Nakhu ongakwenza ukuze uthuthukise ulwazi lwakho lwe-imeyili:

  • Yakha ama-imeyili aphendulayo.
  • Hlola ama-imeyili kuwo wonke amadivayisi ahlukene kanye namaklayenti e-imeyili ukuze ahambisane.
  • Lungiselela izithombe nemidiya ukuze ilayishe ngokushesha.
  • Qinisekisa ukuthi ama-imeyili ayafinyeleleka, anombhalo ohlukile wezithombe nomklamo ophendulayo.

Ngokugxila kulezi zindawo, izinkampani zingathuthukisa amasu azo okuthengisa nge-imeyili futhi zehlise izinga lokuzikhipha ohlwini.

Izindlela Zokulahlekelwa Ababhalisile Be-imeyili Infographic 1

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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