I-ROBO: Abathengi Bwanamuhla Bacwaninga Kanjani Ku-inthanethi bese Bathenga Okungaxhunyiwe ku-inthanethi

robo research online buy stats offline

Ngenkathi siqhubeka nokwenza imali enkulu ngokukhula kokuthengiswa kwe-inthanethi, kubalulekile ukukhumbula ukuthi ama-90% wokuthengwa kwabathengi asenziwa endaweni yokuthengisa. Lokho akusho ukuthi i-inthanethi ayinayo ithonya elikhulu - injalo. Abathengi basafuna ukwaneliseka kokubuka, ukuthinta nokushayela ukushayela ngaphambi kokuwukhokhela.

I-ROBO akuyona into entsha, kepha iba yinto ejwayelekile ohambweni lwabathengi lokuyothenga kanye nethuba elikhulu labathengisi bezitolo nokuqonda kangcono ukuthi abathengi babo bathenga kanjani.

Ngabe i-ROBO imele ini?

Cwaninga ku-inthanethi, Thenga ku-inthanethi

Yini i-ROBO?

I-ROBO isimilo sabathengi lapho basebenzisa okuqukethwe okwenziwe ngabathengi njengezibuyekezo, okuthunyelwe kwebhulogi, namavidiyo ukusiza esinqumweni sabo sokuthenga. Uma sebenqumile, abathengi ku-inthanethi - bavakashela indawo okuthengiswa kuyo bese bethenga.

IBazaarvoice icwaninge indlela yokuziphatha yabathengi kusuka kuma-20 + wabathengisi abahamba phambili emhlabeni eNyakatho Melika, i-EMEA, ne-APAC, kuwo wonke ama-100 wemikhiqizo nezigaba ukuqonda ukuthi abathengi bakufuna kangaki okuqukethwe okwenziwe ngabathengi (CGC) ngaphambi kokuthenga ku-inthanethi noma esitolo, kanye infographic wabelana ngokutholakele, kufaka phakathi:

  • Ama-39% wabathengi basesitolo bafunda izibuyekezo eziku-inthanethi ngaphambi kokuthenga
  • U-45-55% wabathengi basesitolo bafunda izibuyekezo zezinto zobuchwepheshe bamathikithi amakhulu
  • I-58% yabathengi basesitolo bafunda izibuyekezo zezinto zezempilo, ukuqina nobuhle

Eqinisweni, ama-54% wabathengi abakwi-inthanethi bafunda izibuyekezo ngaphambi kokuthenga Imininingwane ye-infographic ichaza umehluko ekubuyekezweni kwe-B2B ne-B2C futhi yehlise ithonya lesigaba somkhiqizo.

Cwaninga ku-inthanethi Thenga ungaxhunyiwe ku-inthanethi

One comment

  1. 1

    Okuthunyelwe okuvelele!
    Ngempela, leyo-graphic info oyinikezile yayanele ngokwanele ukuqonda ukuthi abathengi kulokhu basebenzisa kanjani i-ROBO. Lokhu kube wusizo kakhulu.
    Kungani?
    Ngoba bengingazi nhlobo ukuthi i-ROBO ibizophuma ibe yindinganiso ohambweni lokuthenga lwabathengi kanye nethuba elikhulu maqondana nemikhiqizo nabathengisi abanenhloso yokuthuthukisa ukuqonda kwabo ngqo ukuthi abathengi babo bakuthwala kanjani ukuthenga.

    Ngiyabonga kakhulu uDouglas!
    Kwaziswa kakhulu imininingwane enjalo eyigugu.
    Halala! 🙂

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.