I-Return on Investment (ROI) yamapulatifomu we-Marketing Automation

Umbiko: I-ROI Yamapulatifomu Okumaketha Okuzenzekelayo

Ngonyaka olandelayo, iMarketation Automation iba neminyaka engama-30! Yebo, ufunda lelo lungelo. Futhi ngenkathi kubonakala sengathi lobu buchwepheshe obukuyo yonke indawo busencane ngokwanele ukuthi busengaba nezinduna, iqiniso ukuthi ipulatifomu yokuthengisa ezenzakalelayo (MAP) useshadile, unomdlwane, futhi kungenzeka aqale umndeni kungekudala. 

Kamuva kweDemand Spring umbiko wocwaningo, sihlolisise isimo sobuchwepheshe bokumaketha bokuzenzekelayo namuhla. Sithole ukuthi cishe isigamu sezinhlangano sisasokola kakhulu ukukala i-ROI ye-Marketing Automation. Ingabe samangala? Akunjalo Empeleni. Ngenkathi imakethe ye-MAP ingaphezu kwe-USD $ 4B namuhla, izinhlangano eziningi ze-B2B zisabhekene nobunzima bokumaketha.

Uyacelwa ukuthi ukhombe i-ROI okwazile ukuyinikeza kungxenyekazi yakho ezisebenzisayo yokumaketha?

Izindaba ezinhle ukuthi kulabo abakwazi ukukala i-ROI ye-Marketing Automation, imiphumela iqinile. Izinhlangano ezingama-51% zibhekene ne-ROI enkulu kuno-10%, kanti ama-22% abona i-ROI enkulu kuno-22%.

Izinombolo ezingezansi

Ngisola ngokuqinile ukuthi lezi zinombolo azibukelwa phansi kakhulu. Uma ucabanga ukuthi abathengi banamuhla bemikhiqizo nezinsizakalo ze-B2B baqhuba inqubo yabo yokufunda nokuthenga online, kunzima ukucabanga ukuthi i-MAP ayibalulekile njengabathengisi bakho abakhiqiza kakhulu. 

Indlela enhle yokubheka inani ukucabanga ngomhlaba lapho iMAP ibingekho. Cabanga uqhuba inhlangano yakho namuhla ngaphandle kwekhono lokwenza ngezifiso ukuxhumana ngabantu kanye nesigaba sohambo lomthengi. Noma ukukhomba umkhondo oshisayo futhi uwudlulise cishe ngesikhathi sangempela enhlanganweni yakho yokuthengisa. Cabanga ukungabi nenjini yokukhangisa engakhulisa kuholele ekuthuthukiseni isivinini sokuthengiselana. 

Izindlela Zokuthuthukisa i-ROI Yokumaketha Okuzenzakalelayo

Ucwaningo lwethu luveze ezinye izinkomba ezibalulekile esikholelwa ukuthi zibamba izinhlangano emuva ekufinyeleleni ngokugcwele nasekuqapheleni i-ROI efiselekayo ye-Marketing Automation. Okusobala kakhulu ukwehluleka ukukala. Siyaqhubeka nokuthola ukuthi izinhlangano eziningi zokumaketha zihlala zibaluleke kakhulu emaqenjini abo eBusiness Analytics, ngezinsizakusebenza ezinqunyelwe ukusiza abathengisi ukukala ukusebenza. Ukunikezela ubuchwepheshe be-analytics kanye nososayensi beDatha kubasekeli abasekelayo kubalulekile.

I-inhibitor yesibili enkulu ukungabi nabantu bokuqhuba amapulatifomu ngempumelelo. Sibuze abaphendulile ukuthi yiziphi izizathu ezibalulekile zokungasebenzisi izici ezithile ku-MAP yabo, kanti ama-55% abalule ukuntuleka kwabasebenzi, kanti ama-29% akhombe ukungabi nalwazi kuzici ezingeziwe. Akungabazeki ukuthi ijika lokuhlinzeka / lokufunwa livuna labo abanamakhono e-MAP. Futhi kuyisikhumbuzo esihle sokuthi uma uzibophezela ku-MAP, abaphathi bezentengiso badinga ukucubungula zonke izinto ezintathu ezibucayi zokusebenza-abantu, inqubo, nobuchwepheshe.

Yiziphi izizathu ezibalulekile zokungasebenzisi izici ezithile kupulatifomu yakho yokuzenzekelayo yokumaketha?

Ishadi: Yiziphi izizathu ezibalulekile zokungasebenzisi izici ezithile kupulatifomu yakho yokuzenzekelayo yokumaketha?

Ukuzuza ngempumelelo kucacile

Enye into eye yaphuma ngenkathi ibuyekeza imiphumela ebhentshini kwaba ukwanda kokusebenza kahle kwezentengiso okwenziwe yi-MAP. Sikholwa ukuthi inani elikhulu kakhulu le-MAP yikhono lokuba nezingxoxo ezenzelwe wena e-SCALE. Kusobala kudatha ukuthi abaphendulayo nabo bayayibona le nzuzo.

Ngabe ipulatifomu yakho yokumaketha izithuthukise kanjani ukusebenza kahle kwayo yonke?

Ukubona Umbiko weBenchmark ye-Demand Spring's Marketing Automation:

Landa Umbiko Wokumaketha weBenchmark weDemand Spring

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