I-Marketing InfographicsUkunika Amandla Ukuthengisa

Ukuthengisa Nokumaketha: Umdlalo Wangempela Wezihlalo Zobukhosi

Lena i-infographic enhle kakhulu evela eqenjini le-Pardot ezinhlanganweni lapho ukuthengisa nokumaketha kunzima ukuzihlanganisa. Njenge umxhumanisi wezokukhangisa, siye sazabalaza nezinhlangano eziqhutshwa ukuthengisa. Udaba olulodwa olubalulekile ukuthi izinhlangano eziqhutshwa ukuthengisa zivame ukusebenzisa lokho okulindelekile ezinakho eqenjini labo lokuthengisa eqenjini lokumaketha.

Siqashwa izinhlangano eziqhutshwa ukuthengisa ngoba ziyaqaphela ukuthi uhlobo lwazo alwakhile ukuqwashisa, igunya kanye nokwethembana ku-inthanethi nokuthi ithimba labo labathengisayo lidilizwa izimbangi ezikwenzayo. Kodwa uma sekutshalwe imali ekwakheni lokho kuqwashisa, igunya, kanye nokwethembana - umholi wezentengiso uqala ukuncinza kancane ngekhwalithi yomthofu, inani lomthofu, isivinini sokuvalwa, kanye nenani lokuzibandakanya. Kuyisimangaliso okulindelekile ukufaka isicelo esikhathini esifushane. Sifuna ukukala umfutho uma kuziwa ekukhangiseni.

Sifuna ukuqinisekisa, ngesu elihle lokumaketha, ukuthi siyaqhubeka nokukhulisa ukuqwashisa, ukwakha igunya, nokuzuza ukwethenjwa. Ngokuxhumana nenhlangano yokuthengisa, sifuna ukwenza isiqiniseko sokuthi sikhiqiza imvuthuluka yesinkwa efanele ezosiza othengisayo ukuthi avale ukuthengisa. Ngokuhamba kwesikhathi, sifuna ukubuka ikhwalithi yomthofu ithuthuka, inani lomthofu likhuphuka, izindleko zomthofu ngamunye zifinyela, kwenyuse isivinini sokuvala kanye nenani lokuzibandakanya. Kufanele sikubheke lokhu isikhathi eside… izinyanga neminyaka, hhayi ngaso leso sikhathi.

Ngezinhloso ezihlukene, izisusa, namathuluzi, ukuqondanisa iminyango yokuthengisa neyokumaketha yenkampani yakho kungaba inselele yansuku zonke. Njengoba ithimba ngalinye lifaka isimangalo salo ezindaweni ezihlukene zenqubo yebhizinisi, kungaba nzima ukuthola noma ikuphi okuvumelanayo okungabahlanganisa ngakho. Kodwa-ke, lapho ukuthengisa nokumaketha kusebenza ndawonye ukuze kukhiqize umkhondo, ukukhulisa ubudlelwano, kanye nezivumelwano eziseduze, inkampani ingachuma.

Matt Wesson, Pardot.

Ukulinganisa kuyinkimbinkimbi. Angikholwa ukuthi noma yikuphi ukudayiswa kufanele kuchazelwe kuphela noma. Umuntu wakho othengisayo kufanele akwazi ukuqhubekela phambili futhi abonge ithimba lezentengiso ngokwazisa nokushayela ukuhola ngasekupheleni. Ithimba lakho lokumaketha kufanele likwazi ukuhlinzeka ngokuhlaziywa okuphelele kokuthi imizamo yabo isiza kanjani omele ukuthengisa. Kungakho ngisithokozela isiphetho sale infographic - ekhomba Kanjani marketing automation - nge ukuhola ibanga / amaphuzu, ukuhola ukukhulisa futhi ukubika izosiza ithimba labadayisi futhi iqondise ithimba lokumaketha ekuthuthukiseni amasu okutholwa okuphelele.

Inothi eliphansi: Njengesosha Lezentengiso, ngangibeka i-CMS yami enamakhasi okufika kanye nendlela yokubizela esenzweni ngaphambi kwe-Twitter kanye ne-Adwords. Okuqukethwe (okunophawu oluqinisekisiwe) kufanele kube yisisekelo sanoma yiliphi isu lokumaketha elingenayo.

Ukuthengisa kuqhathaniswa Nokumaketha kanye Nomdlalo Wezihlalo Zobukhosi

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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