Izibalo nokuhlolaUkuhlakanipha okungekhona okwangempelaIzingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationUmcimbi WokumakethaI-Marketing InfographicsAmathuluzi OkukhangisaUkumakethwa Kwamaselula NethebulethiUkunika Amandla UkuthengisaI-Social Media & Influencer Marketing

Uhlu Lwayo Yonke Imikhiqizo Ye-Salesforce yango-2023

I-Salesforce iyaqhubeka nokuhola SaaS imboni enezixazululo zayo zebhizinisi ngoba zisekelwe ngamafu, zenziwe ngezifiso, zinothile ngezici, zihlanganisiwe, zivikelekile, futhi ziyahlaziywa. Njengoba sixoxa ngezinkundla namathemba namakhasimende ethu, sifanisa i-Salesforce nokuthenga imoto yomjaho uma kuqhathaniswa nemoto yesitoko. Akusona isixazululo esingcono kunazo zonke kuzo zonke izinkampani, kodwa kuyathandeka ngokumangalisayo cishe kunoma iyiphi inqubo, inhlangano, kanye nezimboni.

Ngezinye izinhlelo zokusebenza ezingaphandle kweshalofu, ngokuvamile kufanele sisebenze ngaphakathi kwemikhawulo yenkundla. Lokho akusona isikhalo, ukubuka nje. Ezinkampanini eziningi, ezinye izixazululo zingasetshenziswa ngesikhathi esincane, ngezindleko eziphansi, nangokuqeqeshwa okuncane. Ukuthenga imoto yomjaho kudinga ithimba lonke ukwenza ngendlela oyifisayo, ukushayela, nokunakekela imoto. Lokhu kuvame ukushaywa indiva ekusetshenzisweni kwethu kwezinhlangano… noma kushaywa indiva enqubweni yokuthengisa.

Ngenxa yalokho, kukhona ukusabela okunamandla nge-Salesforce esigcawini… abanye abantu bakholelwa ukuthi inzima, iyabiza, futhi ayisebenzi njengoba bekulindelekile. Abanye bayayithanda futhi bakhe imisebenzi ephumelelayo ngayo isetshenziswe ngaphandle komthungo kuzo zonke izici zenhlangano yabo. Njengenkampani yokubonisana esebenza nayo Salesforce amashumi eminyaka, sibona izinhlangothi zombili. Sivame ukulethwa ukuze sisize izinkampani ezikhungathekile ukuthi ziguqule imbuyiselo yazo ekutshalweni kwezimali kwezobuchwepheshe (I-ROTI) ye-Salesforce. Isifiso sethu kwakuwukuba singeniswe ngaphambi isinqumo sokuthenga sokusetha okulindelwe okunembile kwekhasimende kuzinsiza, izikhathi ezimisiwe, izinto ezibalulekile, kanye nokulindelwe.

Salesforce Sales and Partner Izinqubo

Ukhiye wempumelelo ye-Salesforce ukuthengisa kwayo nenqubo yozakwethu. Uma inkampani ilayisensi omunye wemikhiqizo ye-Salesforce, omele ukuthengisa ngokuvamile wethula uzakwethu noma ozakwethu abangahlinzeka ngamasevisi okusebenzisa. Lokhu kuxhumana phakathi kwe-Saleforce nozakwethu akuhlukile endaweni yemakethe, kodwa kungase futhi kwethule izinselele ezithile.

Ingcindezi nokulindelwe okuningi kubekwa kuzakwethu ukuze asekele inqubo yokuthengisa, anwebe ubudlelwano be-Salesforce, futhi asize omele abathengisi bahlangabezane noma beqe ama-quota abo. Ngingakukhuthaza ukuthi ufune uzakwethu ongabonwa ku-Salesforce, njengoba ezobheka okuthakaselayo okungcono kakhulu.

Sisebenza ngokubambisana ukuze siqinisekise impumelelo yamakhasimende ethu… futhi asithembele ku-Salesforce ukuthola umkhondo namakhasimende ethu. Ngifuna kucace ukuthi angigxeki yonke i-Salesforce noma ozakwethu bayo - inabantu abakhethekile nomphakathi wozakwethu onekhono. Ngimane nginikeze inqubo engcono yokuqinisekisa imbuyiselo yakho ekutshalweni kwe-Salesforce.

I-Salesforce Product Landscape

Mhlawumbe isisetshenziswa esizimele esingcono kakhulu kuwebhu solwazi lwe-Salesforce Salesforce uBen. Isayithi labo likugcina unolwazi lokuthi ungathola kanjani imbuyiselo enhle futhi usebenzise izinkundla ezihamba phambili ze-Salesforce. Ngonyaka odlule, banikeze le infographic ehlela uhlu olukhulayo lwemikhiqizo.

salesforce umkhiqizo landscape
Imithombo: Salesforce uBen

Okunye okuphawuliwe… njengenhlangano yebhizinisi, i-Salesforce ihlala iqamba kabusha, iyeka, ithola, futhi ihlanganisa imikhiqizo emisha nezinkundla. Lokhu kwengeza I-AppExchange.

I-AppExchange iyindawo yemakethe lapho amabhizinisi angathenga khona, adayise, futhi enze ngendlela oyifisayo izinhlelo zokusebenza ze-Salesforce. Iyindawo yemakethe yamafu yebhizinisi enkulu kunazo zonke emhlabeni, enezinhlelo zokusebenza ezingaphezu kuka-7,000 ezitholakalayo. Izinhlelo zokusebenza eziku-AppExchange zingasiza amabhizinisi anezinhlobonhlobo zemisebenzi, okuhlanganisa:

  • Ukuthengisa: Ukwandisa umkhiqizo wokuthengisa, ukuvala amadili amaningi, nokuphatha imikhondo.
  • Ukuthengisa: Ukukhiqiza umkhondo, ukukhulisa amathemba, nokuletha imikhankaso yokumaketha yomuntu siqu.
  • Insizakalo yekhasimende: Ukunikeza isevisi yamakhasimende enhle kakhulu, ukuxazulula izinkinga, nokuhlinzeka ngosekelo.
  • Operations: Ukuzenzakalela imisebenzi, ukuthuthukisa ukusebenza kahle, nokwenza izinqumo ezingcono.

Izinhlelo zokusebenza ze-AppExchange zakhiwe ngozakwethu abaningi abahlukahlukene, okuhlanganisa i-Salesforce, abathengisi besofthiwe abazimele (Ama-ISV), kanye nabasebenzisi be-Salesforce. Izinhlelo zokusebenza zingathengwa noma ziqashwe futhi zenziwe ngendlela oyifisayo ukuze zihlangabezane nezidingo ezithile zebhizinisi.

Uhlu lwemikhiqizo ye-Salesforce

Imikhiqizo ye-Salesforce yokuthengisa nokumaketha:

  • Ifu Lokuthengisa: I-flagship ye-Salesforce CRM umkhiqizo, oklanyelwe ukusheshisa umjikelezo wokuthengisa nokuphatha umkhondo, amathuba, nokubikezela.
  • I-CPQ Nokukhokhisa: Ivumela abasebenzisi bokuthengisa ukuthi benze izingcaphuno ezinembile ngokucushwa komkhiqizo okuyinkimbinkimbi futhi iphathe ama-invoyisi nokuqashelwa kwemali engenayo. Ihlanganisa konke I-CLM amandla.
  • Ifu Lokumaketha: Inkundla yedijithali yokumaketha okuzenzakalelayo kuzo zonke iziteshi ezahlukahlukene njenge-imeyili, inkundla yezokuxhumana, izinhlelo zokusebenza zeselula, namawebhusayithi.
  • Ukuzibandakanya kwe-Akhawunti Yefu Lokumaketha (Pardot): Isixazululo sokumaketha se-B2B ngaphakathi kwe-Marketing Cloud, esigxile ekukhangiseni nge-imeyili, amaphuzu aphambili, kanye nokubika.
  • I-Slack: Uhlelo lokusebenza lokuthumela imiyalezo lwamabhizinisi oluvumela ukuxhumana okuqondile nokusebenzisana phakathi kwamaqembu namashaneli.
  • I-Social Studio: Phatha, hlela, dala, futhi ugade okuthunyelwe. Ungahlela okuthunyelwe ngebhrendi, isifunda, noma amaqembu amaningi nabantu ngabanye kusixhumi esibonakalayo esihlanganisiwe. I-Social Studio inikeza ukushicilela nokuzibandakanya okunamandla ngesikhathi sangempela.
  • Izwa ngamafu: Isiza ukudala amaphothali, izinkundla, amawebhusayithi, nezikhungo zosizo zamakhasimende, ozakwethu, nabasebenzi ukuze bahlanganyele nebhizinisi lakho.
  • Ifu Lebhizinisi: Inika amandla abathengisi ukuthi bakhe ukuzizwisa kokuthenga okuku-inthanethi okubandakanyayo emhlabeni jikelele ngokulungela kweselula nokuhlanganiswa neminye imikhiqizo ye-Salesforce.
  • Ucwaningo: Ivumela ukudalwa kwezinhlolovo ezingathunyelwa kusukela ku-Salesforce futhi ithwebule izimpendulo ukuze zihlaziywe.
  • Ukuphathwa Kobuqotho: Isiza amabhizinisi akhe futhi aphathe izinhlelo zokwethembeka ngezinga eliphezulu, okuhlanganisa ubulungu obunezigaba namaphoyinti okuthenga ngakunye.

Imikhiqizo ye-Salesforce Yesevisi Yekhasimende:

  • Ifu Lesevisi: Inkundla ye-CRM yamaqembu asekela amakhasimende, esiza ukuxhumana namakhasimende nge-imeyili, ingxoxo ebukhoma, noma ngocingo nokuxazulula izinkinga zabo.
  • Inkonzo yasensimini: Ihlinzeka ngamathuluzi okuphatha abasebenzi okuphatha insizakalo yasensimini okuphelele, okuhlanganisa ukuhlela aphoyintimenti, ukuthunyelwa, nokusekelwa kohlelo lokusebenza lweselula.
  • Ukusebenzisana Kwedijithali: Ithuthukisa Ifu Lesevisi ngamakhono okuzibandakanya edijithali afana nama-chatbots, imiyalezo, nokuhlanganiswa kwemidiya yezenhlalo.
  • I-Service Cloud Voice: Ihlanganisa amasistimu ocingo ne-Service Cloud ukuze uthole imisebenzi yesikhungo sezingcingo engenazihibe kanye nokukhiqiza komenzeli.
  • I-Customer Lifecycle Analytics: Inikeza imininingwane nezibalo zokusebenzisana kosekelo lwekhasimende ukuze kuthuthukiswe umuzwa wamakhasimende nokusebenza komenzeli.
  • Iphekhi lempendulo ye-Salesforce Surveys: Yandisa amakhono Ohlolovo ngezici ezengeziwe zokuhlaziya nokwenza ngokuvumelana nempendulo yekhasimende.

Imikhiqizo ye-Salesforce yokuhlaziya nokuphathwa kwedatha:

  • Ifu Lezibalo: Ihlinzeka ngezibalo ezithuthukile namandla okubona idatha ngaphakathi kweplathifomu ye-Salesforce, i-Salesforce esebenzayo kanye nemithombo yedatha yangaphandle.
  • Ibhodi: Ubuhlakani bebhizinisi obunamandla (BI) kanye nethuluzi lokuhlaziya idatha elivumela abasebenzisi ukuthi baxhume, babone ngeso lengqondo, futhi bahlaziye idatha evela emithonjeni eminingi.
  • I-Marketing Cloud Intelligence: Ihlanganisa idatha yokumaketha evela ezinkundleni ezihlukahlukene ukuze inikeze umbiko ophelele, ukulinganisa, nokwenza kahle.
  • Izibalo ze-Einstein: Ishumeka ukuhlaziya okuqhutshwa yi-AI kanye nemininingwane eqagelayo kuwo wonke amafu e-Salesforce ahlukahlukene, okuvumela ukwenza izinqumo okuqhutshwa idatha.
  • I-Einstein Data Detect: Isebenzisa i-AI ukuhlonza nokuvikela idatha ebucayi ngaphakathi kwenhlangano ye-Salesforce.

Imikhiqizo ye-Salesforce Yokuhlanganiswa Nokuthuthukiswa:

  • I-Salesforce Platform: Inkundla eyisisekelo yokwenza ngendlela oyifisayo nokwakha izinhlelo zokusebenza phezu kwemikhiqizo ye-Salesforce, enezici ezifana nezinto zangokwezifiso, ukuzenzekelayo, kanye nokwenza ngokwezifiso i-UI.
  • I-Hyperforce: Inika amandla ukugcinwa kwedatha ye-Salesforce kumafu omphakathi njenge AWS, i-Google Cloud, ne-Azure ukuze uthole ukuvikeleka okuthuthukisiwe, ukuthobelana, kanye nokulinganisa.
  • I-Heroku: Inkundla yamafu yokwakha izinhlelo zokusebenza ezibheke amakhasimende ezixhuma kalula nedatha ye-Salesforce kusetshenziswa izixhumi ezakhelwe ngaphambilini.
  • I-MuleSoft: Ihlinzeka ngamakhono okuhlanganiswa ngezinhlelo eziningi ezihlukahlukene nezinhlelo zokusebenza zisebenzisa izixhumi ezakhelwe ngaphambilini namathuluzi okuphatha i-API.
  • Umqambi we-Salesforce MuleSoft: Inguqulo engasindi ye-MuleSoft eyenzelwe abalawuli be-Salesforce ukuze baphathe ukuxhumeka kwe-API nokuhlanganiswa ngaphakathi kwe-Salesforce.

Imikhiqizo ye-Salesforce Yezixazululo Eziqondene Nemboni:

  • Ifu Lemboni: Izisombululo eziqondene nemboni ezenzelwe izinsiza zezezimali, ukunakekelwa kwezempilo, kanye nomkhakha womphakathi, ezihlinzeka ngokusebenza okukhethekile kwe-CRM.
  • Isivinini: Amafu aqondene nomkhakha othile atholwe yi-Salesforce, ahlinzeka ngezixazululo zemikhakha efana nezokuxhumana, imidiya, kanye nomshwalense.

Imikhiqizo ye-Salesforce ye-Artificial Intelligence nokufunda:

  • Einstein: Isendlalelo se-AI se-Salesforce sishumekwe ku-Salesforce Clouds, sinikeza AIizici ezinikwe amandla njengokuthola amathuba kanye nezincomo ezenziwe zaba ngezakho.
  • Einstein I-GPT: idala okuqukethwe komuntu siqu kuwo wonke amafu e-Salesforce nge-AI ekhiqizayo, okwenza sonke isisebenzi sikhiqize kakhudlwana futhi nakho konke ukuzizwisa kwekhasimende kube ngcono.
  • myTrailhead: Inkundla evumela izinhlangano ukuthi zikhiphe inguqulo eyenziwe ngendlela oyifisayo yenkundla yokufunda yamahhala ye-Salesforce, i-Trailhead, yokuqeqeshwa kwabasebenzi nokuthuthukisa amakhono.
  • I-Quip: Inkundla yokubambisana ehlanganisa ukucubungula amagama namathuluzi esipredishithi nezici zokuhlanganyela zesikhathi sangempela.

Eminye imikhiqizo ye-Salesforce:

  • Isihlangu: Ithuthukisa ukuphepha nokuthobelana kwemikhiqizo ye-Salesforce ngezici ezifana nokubethela kwenkundla, ukugadwa kwemicimbi, umkhondo wokuhlolwa kwenkundla, nokuvikelwa kwedatha.
  • Work.com: Isiza izinkampani ukuthi ziphinde zivule amahhovisi ngokuphephile ngezici ezifana nokuqapha impilo yabasebenzi, ukuphathwa kwamashifu, nokulandelelwa koxhumana nabo.
  • I-Net Zero Cloud: Ithuluzi le-carbon-accounting elenza izinkampani zikwazi ukukala futhi ziphendule nge-carbon footprint yazo.
  • Ifu le-NFT: Inkundla ye-Salesforce yokudala, ukuthengisa, nokuphatha amathokheni angenakunyakaziswa (Ama-NFTs) ukubandakanya amakhasimende nokusebenzisa izimpahla zedijithali.

Kubalulekile ukuqaphela ukuthi i-Salesforce ibanzi Ama-API vumela cishe noma yimuphi unjiniyela, inhlangano, noma inkundla ukuhlanganisa cishe yonke imikhiqizo noma isici ngaphakathi komkhiqizo we-Salesforce namasistimu abo. Izigidi zokuhlanganisa ngokwezifiso kanye nemikhiqizo yezinkampani zangaphandle esekelwa kahle ngaphandle kwe-ecosystem ye-Salesforce yizindlela eziqinile nezithengekayo zemikhiqizo ye-Salesforce nezixazululo ze-AppExchange.

Udinga Usizo nge-Salesforce?

Noma ngabe ufuna ukuthuthukisa ukuhlanganiswa okukhiqiziwe, udinga ukuhlanganiswa ngokwezifiso, noma ufisa ukukhulisa imbuyiselo yakho ekutshalweni kwe-Salesforce… singasiza!

Umholi Wozakwethu
Igama
Igama
Okokuqala
Last
Sicela usinikeze imininingwane eyengeziwe yokuthi singakusiza kanjani ngalesi sixazululo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.