Ngithole kanjani ukuba nentshisekelo kwi-Social Media?

douglas karr

Lapho uShel ebuza abantu abangaba nentshisekelo yokunikeza impendulo nge Ucwaningo lwe-SAP ku-Social Media, Ngeqa ithuba futhi ngambhala ngokushesha. Ngemvume kaShel, ungivumele ukuthi ngibhale izimpendulo zami kubhulogi yami. Le yingxenye I!

Ngitshele ukuthi waqala nini ukuba nentshisekelo ezinkundleni zokuxhumana. Kungani?

Ngisebenza kwi-Print Media isikhathi esingaphezu kweminyaka eyishumi, ngabuka njengoba i-Intanethi yaqala ngokushesha ukunaka futhi, nayo, ukukhangisa okuvela embonini yephephandaba. I-Intanethi njengolimi iyatholakala, ayibizi, futhi ubuchwepheshe bulula impela. Ngisho nakwimithombo yezindaba yokuphrinta, bengihlala ngikholelwa ukuthi umenzi ngamunye unamandla nobuthakathaka bawo. Kwesinye isikhathi Iphephandaba kwakungekho indawo enkulu yokukhangisa.

Lapho kuvela i-Intanethi, engisebenza nabo babona ukuthi iyingozi. Ngikubone njengethuba eliyisimanga. Ngagxuma umkhumbi ngaya eDenver, eColorado ngiyosebenzela inkampani eyayihola phambili ekusebenziseni i-Intanethi. Ngeshwa, ngijoyine lapho iqhuma liqhuma. Ngathuthela e-Indianapolis ukujoyina iphephandaba lendawo futhi ngahola imizamo yabo yokuthengisa ngqo, ngisebenzisa imininingwane ukuqondisa kangcono ababhalisile futhi ngicindezela uhlelo lweposi oluqondile lwamakhasimende.

Ngazama ngangokunokwenzeka ukuthola ubuchwepheshe obunjengokumaketha nge-imeyili ephephandabeni futhi, kodwa noma yini “i-Intanethi” yayibhekwa njengesizinda sokuletha okuqukethwe nokuthengisa ukukhangisa… hhayi ukudala ubudlelwano. Noma yini i-Intanethi ibiphansi kwegunya lomnyango we-IT ngakho benginyathela izinzwane zabanye abantu. Lapho abaphathi abasha bengena futhi beqala ukubuza, "Wenzani?", Ngangazi ukuthi abanaki futhi kwakudingeka ngihambe.

Ngomngani nozakwethu, uDarrin Gray, ngahlangana noPat Coyle futhi ngajoyina inkampani yabo, Okuqondile. UDarrin wayeyingcweti kwezentengiselwano nakwezokuxhumana. UPat wayengumpetha wokwakha ubudlelwano. Bengingumfana wedatha nobuchwepheshe - ngithola ubuchwepheshe obuhle kakhulu bokukhulisa ubudlelwane bezinkampani namathemba abo namakhasimende. Kwaba yimpumelelo, uDarrin wathengisa, uPat waqondisa, futhi ngakha!

047174719X.01. I-SCMZZZZZZZKwakungalesi sikhathi lapho mina noPat saqala khona ukubona umthelela i-Social Media eyayinayo. Akukona okuxakile kakhulu, safunda (sidle) incwadi kaShel, Izingxoxo Ezinqunu. Sakuqonda ukuthi ukumaketha kwakungaseyona nje ubuchwepheshe 'bokuphusha', kwase kuphenduka into ehluke kakhulu.

UPat wathuthela ngokugcwele e-The Indianapolis Colts. AmaColts, aholwa nguJim Irsay, ayazi ukuthi asezingeni lobukhulu futhi ngikholwa ukuthi wayenombono wokwazi ukuthi kwakudingeka athathe ithuba lokuxhumana nabalandeli ngenkathi ukuqhubekela kwakhe kuSuperbowl kusabonakala.

Ngithuthele ku I-ExactTarget, Umhlinzeki Wensizakalo ye-imeyili, odidekile ngukushunyayelwa kweCMO kanye nomsunguli UChris Baggott. Umlayezo kaChris wawumayelana nenani elimangazayo lokumaketha nge-imeyili okusekelwe kwimvume, kubhekiswe kumyalezo ofanele kubantu abalungile ngesikhathi esifanele.

I-MyColts.netEminyakeni emibili edlule, mina noPat sisahlala singabangani abasondelene futhi sasihlangana kaningi neklabhu yezincwadi yendawo ayiqondisayo, iThe Indianapolis Book Mashup. Incwadi yethu yokuqala? Izingxoxo Ezinqunu kunjalo!

UPat usebenzise leli thuba ukuphusha amaColts akha inethiwekhi yokuxhumana yamaSuperbowl Champions. Ngaconsa amathe lapho ngibuka iMyColts.net iba ngokoqobo. Nginohlelo olumatasa lwami, ukwethula uMphakathi Wonjiniyela we-ExactTarget futhi ngenyuselwa waba yiMenenja yoMkhiqizo we-ExactTarget ngenkathi sikhula sisuka kumakhulu amaklayenti ahlanganisiwe kuya ezinkulungwaneni, bengingabuka kuphela lapho iMyColts.net yethulwa.

UChris Baggott nami saqala ukuhlangana futhi sikhulume ngale ndlela. UChris wayekuqonda ukubaluleka kwale ndlela, (engikholwa ukuthi) yayinomthelela omkhulu ekuqhubeni i-ExactTarget iye phambili embonini. UChris ' I-imeyili yezenzo ezihamba phambili ze-imeyili wanikezwa amahlandla amaningi eminyakeni edlule futhi wahlonishwa nakanjani njengomholi wokucabanga embonini ye-imeyili Marketing - ngenxa yengxenye ethile kubhulogi yakhe. Lokhu kwaba lapho uChris eqala ukubona ithuba, noma kunjalo. Amabhulogi kwakuyizimoto ezinhle kakhulu zolwazi - kepha namanje akulula kumthengi ukuthola i-nugget yegolide ama-blogger ayeyithumela.

Isoftware yokuhlanganisaUChris waqala ukuhlwanyela imbewu Isoftware yokuhlanganisa, ukuqala kwakhe okusha. Bheka le nkampani! Kungukuvela okulandelayo kokubhuloga futhi manje sekuba ngokoqobo. Kwesinye isikhathi ngizizwa njengobaba obuka ingane yakhe ikhula njengoba ngibona le nkampani iqala - kepha, ngeshwa, isikhathi besingafanele ukuba ngijoyine iqembu.

Kungani ngibanjwe yiSocial Media?

Imithombo yezokuxhumana ifaka inkundla yokudlala. Ngikholwa ukuthi ibalulekile kwezamabhizinisi njengoba kunjalo ngentando yeningi. Imithombo yezokuxhumana inikeza noma ngubani ikhibhodi nokufinyelela kwi-inthanethi ukuze abe nezwi. Imithombo yezokuxhumana inikeza izindlela zamabhizinisi amahle, athembekile okwakha ubudlelwano namathemba abo namakhasimende. Akusekho ukuthi 'ngubani ongakwazi ukukhangisa kakhulu' onqobayo. Akusadingeki ukuthi amabhizinisi akhokhe amaphesenti amakhulu ezabelomali zawo ukuphrinta nokusakaza imidiya ukuze kutholakale. Manje kufanele benze umsebenzi omuhle futhi igama lizophuma.

Yimuphi umthengisi ongeke afune ukuzibandakanya nalokho?

Inothi Eliseceleni: Eminyakeni eyalandela, iThe Indianapolis Star isiqalile ukubona ukukhanya futhi. Lapho sebeklolodelwe ngabasebenzi bokuhlela, manje okuqukethwe okwenziwe ngumsebenzisi kuba yindawo ehamba phambili yokukhula kwephephandaba. Hlola Ama-IndyMoms njengesibonelo esihle.

9 Amazwana

  1. 1

    Indatshana enhle, uDoug. Ngivela ezweni lokuphrinta futhi. Ngisike amazinyo ami ngifunda ukwenza i-typet kwi-CompuWriter Jr. Le nto ibinomucu omude wefilimu obhalwe ifonti eboshelwe esondweni lomshini. Uma nje kuthayiphiwe incwadi, awukwazanga ukubuyela emuva wenze ukulungisa. Bekufanele uthayiphe kabusha umugqa bese uwuhlubula ngesandla ngephutha!

    Ngangishaywa umoya njengoba ubuchwepheshe bufika obenza yonke inqubo yokwenza “umlingo wokuzenzakalela.” Ngekhompyutha nephrinta, umhlaba wavulelwa amathuba angenamkhawulo, kufaka phakathi ukulungisa uhlobo-o ngaphambi kokuphrinta ikhasi (cabanga lokho).

    Kwabe sekufika i-Intanethi futhi abantu baqala ukuxhumana omunye nomunye ngendlela engakaze yenzeke ngaphambili. Ngimangazwa njalo ukujula nobubanzi bethalente nobuhlakani emhlabeni. Vele kukhona ama-crackpots nawo, kepha ngiyalivikela ilungelo labo lokujoyina ingxoxo. Kuyathokozisa ukuhlala ngesikhathi soguquko lwangempela.

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      Kuhle kakhulu! Bengingazi ukuthi nawe uvela ekuphrintiwe! Nganginemvelaphi kagesi / ye-elekthronikhi futhi ngasebenza ohlangothini lwebhizinisi lokuncoma kancane ngakho ngiyazi ukuthi uvelaphi. Ngangikhona lapho siqala ubuqaba nokuzenzakalela kusuka ekusikeni nokunamathisela ukwakhiwa kwekhasi!

      Okwakho kuyimboni ethokozisayo futhi eyenzelwe ubuchwepheshe. Ngicabanga ukuthi ukuthengiswa kwe-niche kuyikusasa lezitolo futhi, yize kunamandla namuhla, angicabangi ukuthi i- “Super Store” izohlala eminye iminyaka eyishumi (okungenani angithemba ukuthi).

      Indlela nina bantu enisebenzisa ngayo ubuchwepheshe ku Izinyoni Zasendle Unlimited kuyinto enhle. Ama-franchisees enu anenhlanhla yokuba nani!

      Siyabonga!
      Doug

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      Sawubona Ivy,

      UShel nguShel Israel, umbhali wezingxoxo ezinqunu - incwadi engiyincoma kakhulu. UShel unenhle blog lokho kuyaqhubeka nokuhlola nokuxoxa nge-Social Media.

      Futhi ungumuntu omuhle ngempela! Usobala ngokumangazayo, uvulekile, uthembekile futhi uyatholakala ngesiza sakhe. Ngicabanga ukuthi ungomunye wababhali bokuqala ukubeka ubuciko bakhe emsebenzini usebenzisa i-blogosphere!

      Usale kahle,
      Doug

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    Izingosi zokuxhumana nabantu ziyindlela entsha nezayo yokukhangisa, ngiyakholelwa. Kuyamangaza kimi ukuthi i-Intanethi iguquke kanjani eminyakeni edlule futhi ngiyazibuza nje ukuthi yini ezayo ngokuzayo. Noma imuphi umakethi wenethiwekhi ongasebenzisi izingosi zokuxhumana ulahlekelwa yithuba elikhulu lokwanda kwebhizinisi.

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    Ngakho-ke uthi ukuxhumana kwamakhasimende yisona sizathu esenza imithombo yezokuxhumana ibaluleke kangaka? Ngabe ucabanga ukuthi amabhulogi anethuba elifanayo noma ukuthi abeka umbhali endizeni ephakeme kunezethameli?

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      Amandla wokuhlinzeka ngenani nokwakha igunya kubhulogi… bese wabelana ngalo futhi ulikhuthaze ngemidiya yokuxhumana liyinhlanganisela enhle. Imithombo yezokuxhumana iqondiswa kabili, ikwenza ukwazi ukuba nengxoxo nezithameli noma ikunike amandla okwakha umphakathi wakho. Angiqiniseki ukuthi noma ngabe kungaba namandla ngaphandle komunye.

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