Imithombo Yezokuxhumana: I-SAP Global Survey (Ingxenye II)

Ama-Depositphotos 4804594 s

Indaba yokuthi ngathola kanjani intshisekelo kuSocial Media yayichazwe ngokuningiliziwe - inhlanganisela yalapho ngangisebenza khona, engangikwenzela ukuziphilisa nabantu abanethonya empilweni yami. Kuyinkimbinkimbi, eqinisweni, ukuthi ngabhala konke okuthunyelwe ku Ngibe nentshisekelo kanjani kuSocial Media. UShel udlulise imibuzo eyengeziwe ebaluleke ngendlela efanayo, ngakho-ke ngifuna ukuyiphendula leyo ekulandelayo.

2. Yimaphi amathuluzi wokuxhumana nabantu owasebenzisayo?

Ngokuyinhloko, ngisebenzisa WordPress, I-Del.icio.us, Isixhumanisi, I-Plaxo, noJaiku. Ngiphinde ngisebenzise Facebook, MySpace, URyze, Twitter noPownce. Ngokwesifunda, ngiyasebenzisa futhi I-IndyMojo futhi, kunjalo, MyColts.net.

3. Imithombo yezokuxhumana ilishintshe kanjani ibhizinisi lakho kanye / noma impilo yakho?

Ngibona izindatshana ezimbalwa zokuthi iSocial Media injani ukuchitha isikhathi sethu. Lezi zindatshana zincane embonweni wazo wokuxhumana nabantu nokuthi zisenza sikwazi kangakanani ukukhiqiza kakhulu. Ibhizinisi lenziwa ikakhulukazi ngobudlelwano… Imithombo yezokuxhumana isivumela ukuthi sixhumane nabantu kalula kunangaphambili.

Namuhla bengifuna insizakalo yefeksi engabizi kakhulu yenkampani yami. Ngiseshile I-Del.icio.us futhi wathola JBlast. Okulandelayo, ngifuna isisetshenziswa sesifunda sokulahla imigqa yocingo esikhaleni sethu esisha sehhovisi - ngizoyithumela njengombuzo ku-LinkedIn. Enye indlela ukuthatha isikhathi useshe inetha, ubize amabhizinisi endawo, njll. Sichitha isikhathi esiningi ngaphandle kokuxhumana okulungile! Uyazikhumbula izinsuku lapho sasingakwazi ukusesha izinto kwi-Intanethi? Ngiyavuma! Kwakudabukisa.

Ngokuqondene nempilo yami, kube nomphumela omangalisayo. Ngithole umsebenzi wami wakamuva ngebhulogi lami nokuxhumana nabasebenzi bendawo kwi-Social Media, ngikhuluma ezingqungqutheleni zezifunda ngesihloko futhi ngizama ukuzikhandla emsebenzini isikhathi esanele ukuze ngisize ezinye izinzuzo zesifunda.

4. Ngitshele ngemithombo yezokuxhumana nangama-Indianapolis Colts. Ngabe ubona sengathi imithombo yezokuxhumana izobasiza ukuthi bawine iSuperbowl?

I-Indianapolis ColtsAma-Indianapolis Colts azoba ngowokuqala ukukutshela lokho Umuntu weshumi nambili kusiza ukunqoba yonke imidlalo. Indoda yeshumi nambili isho kumlandeli, umuntu ongaphandle kwenkundla onomthelela omkhulu emdlalweni. Ngiye e-RCA Dome futhi ngabona imidlalo embalwa futhi kungumqondo omangalisayo nomfutho olethwa ngumuntu emdlalweni! Cabanga ngempilo yakho okwesikhashana bese ukhumbula isikhathi lapho othile akholelwa kuwe. Kukunikeza ngentando yokuphumelela, akunjalo? Manje cabanga ukuthi isifunda sonke sikusekela! Kuthiwani ngalabo abalandeli ngaphesheya kwesifunda sendawo?

AmaColts anabantu abangaphezu kwesigidi abavakashela iwebhusayithi yabo. Iningi labo alihlali lapha e-Indianapolis! Banabalandeli baphesheya kwezilwandle abalandela yonke imidlalo futhi babambe iqhaza kusayithi labo bengapheli. Umbuzo waqala ukubuzwa, iqembu lingaxhumana kanjani nomlandeli ngamunye kangcono futhi labo balandeli bangaxhumana kanjani kangcono kangcono? I-Social Network ibe yimpendulo. Umqeqeshi Dungy manje ubhuloga! Cabanga… umqeqeshi weNFL onobudlelwano ngqo nabalandeli beqembu.

Njenganoma yiliphi iqembu lezemidlalo elisebenzayo, amaColts ayabona ukuthi izinkathi ezinkulu ziyafika zidlule. Ngeshwa, abanye abalandeli bafika badlule ngalezo zikhathi. AmaColts ayibhizinisi kanye neqembu futhi kudingeka enze umsebenzi omkhulu wokuqinisekisa ukuthi akhombisa ukubonga kubalandeli. Kwamanye amabhizinisi, lokhu kwaziwa ngokuthi yi-Customer Loyalty. AmaColts afuna ukuhlala exhumene nabalandeli bawo ukuze kuthi lapho izikhathi zinzima abalandeli basekhona. Ngenxa yawo wonke umsebenzi owenziwa yile nhlangano, bazoba njalo!

5. Ngitshele ngemithombo yezokuxhumana embonini yezokudla nezindawo zokudlela. Kusetshenziswa malini? Ibingasetshenziswa kanjani kangcono?

Imboni yezokudla nezindawo zokudlela iyimboni enezikhala eziqine ongazicabanga. Ngenkathi, njengezwe, siqhubeka nokudla kaningi, izindawo zokudlela ziya ngokwakhiwa kwesobunxele nangakwesokudla… bese kuphuma ibhizinisi. Noma ngubani ohlala njalo nenkampani uyakwazisa njalo lapho ungena emnyango futhi othile athi, "Sawubona Doug!". Ku-inthanethi, lokhu akuhlukile. Izindawo zokudlela ezinokutholakala oku-inthanethi okuqinile zibona ukukhula okungu-20% kuya ku-30% ekuphumeni nasekulethweni. Bekungeke yini kube kuhle uma bekhumbula i-oda lakho lokugcina noma ipuleti lakho olithandayo noma ukungezwani komzimba kwakho namakinati?

Uke uzibuze ukuthi ngubani okuphekela lokho kudla? Impela ngiyakwenza! Ucabanga ukuthi kungani abapheki ezindaweni zokudlela ezibizayo bebonakala kangaka? Ukuxhumana komphakathi nomvikeli okubalulekile, hhayi ukudla njalo. Ukudla kungukuzibandakanya komphakathi, hhayi ukubandakanyeka ngokomzimba - nezindawo zokudlela ziyaphuthelwa lapho zingafinyeleli kubaphathi bazo online. Ngeshwa, ngenxa yamamaki abantu abaningi abafuni ukungena kulo mkhakha. Ngicabanga ukuthi abantu abenzayo, noma kunjalo, banomkhiqizo wangempela futhi, uma besetshenziswa, bazothola izinzuzo!

Sizofika lapho ku B2C uhlangothi lwebhizinisi. Abathandi bokudla sebevele benza eyabo indima. Hlola Zonke Ungadliwa, ingosi yokuxhumana nabantu yansuku zonke. Futhi abantu bathumele futhi babuza ukuthi kungani ingekho i- Indawo yokudlela yokuxhumana nabantu phandle lapho.

6. Ubukeka usuphenduke izwi le-Heartlands ezinkundleni zokuxhumana. Ungangitshela ukuthi abantu namabhizinisi bayisebenzisa kanjani ngokujwayelekile? Yimaphi amathuluzi abawasebenzisayo?

I-Heartland yindawo emangalisayo enabantu abakhulu, abasebenza kanzima. Ubuchwepheshe buhlala bubukwa njengethuluzi kepha hhayi ngaso sonke isikhathi isixazululo lapha. Izinkampani zentuthuko lapha e-Indianapolis zakha amathuluzi amaningi… onjiniyela bakha izinhlelo ezithile ezilukhuni eziwumgogodla wezimboni eziningana. Lapho isigodi se-silicon sihlala sifuna 'umbono olandelayo', abantu lapha bakhathazekile ngokwenza amabhizinisi akhona asebenze.

Ngenxa yalokhu, iSocial Media isesencane. Abantu abadala bavame ukubheka la mathuluzi njengamathoyizi. Nginabangane abangakakwazi namanje IM mina ngoba yilolo hlobo lwezinto ezenziwa izingane zabo. Izimboni zethu zeCivic and Commerce zisemuva kakhulu kunoma ibuphi ubuchwepheshe, noma ngabe iSocial Media. Amanyuvesi ethu ahamba phambili ezweni kepha silahlekelwa iziqu zethu siye kwezinye izifundazwe ngoba umphakathi wethu webhizinisi awuzukuvula amehlo ezintweni ezinjengeSocial Media njengesisombululo sebhizinisi esisebenzayo.

Sizoshintsha, futhi kunabantu abathile lapha emphakathini abazoshayela lolo shintsho. Angiqiniseki ukuthi ngikhona the izwi, kepha ngiyaqiniseka ukuthi ngizoqhubeka nokuzama. Akunasizathu sokuthi kungani kungafanele sincintisane noSeattle noSan Jose banikezwe izikole ezinhle nezindleko ezinhle zokuphila esinazo lapha!

7. Ake sikhulume ngebhizinisi jikelele. Ngabe amabhizinisi mancane noma makhulu, kusetshenziswa imithombo yezokuxhumana eMidwest? Ngezinga elingakanani?

Isikhungo Sobuholi EsisukayoMhlawumbe umfanekiso omuhle kakhulu wokusebenzisa iThekhinoloji ngumngane uRoger Williams ne-Emergent Leadership Institute lapha e-Indianapolis. URoger uzingcwabe kuFacebook ukuze axhumane nentsha yesifunda.

I-Emergent Leadership Institute (i-ELI) ibandakanya abantu abasha base-Indianapolis ekubeni babe yingxenye yomphakathi wethu ngezinhlelo zeHelp Indy Online (HIO) kanye neCommunity Access Point (CAP). Ngithola ama-eVites kuRoger masonto onke… kufanele agijime ngamakhilomitha ayikhulu ngehora. Ngilangazelela ukumsiza kakhulu ngokuzayo.

Ngikhetha i-Indy!Mina noPat nathi sethule Ngikhetha i-Indy!, indawo lapho izakhamuzi nabaholi besifunda bengabhala, ngamagama abo, ukuthi kungani bethanda enkabeni ye-Indiana. Ukufinyelela kule sayithi kuvulekile futhi akukaze kuhlukunyezwe. Lezi zindaba ziyamnandi - futhi zikhomba impela kokuhle kakhulu nge-Indy. Sifisa sengathi singachitha isikhathi esithe xaxa kusayithi - kepha kucocekile ukubona abantu bethumela ngezikhathi ezithile ngezikhathi ezithile. Kuyinto Indiana kakhulu!

Ngaphandle kwe-The indianapolis Colts, iphephandaba lesifunda seliqala nokubona ukubaluleka nakuSocial Media. Hlola Ama-IndyMoms, indawo enhle ephethwe yiphephandaba lesifunda eliphumelela kokuqukethwe okukhiqizwa ngumsebenzisi. Ngifisa sengathi eminye imithombo yezindaba ibingabamba! Sinezinye iphephandaba elihle lapha edolobheni kanye nezindawo ezimbalwa zebhizinisi ezinhle (ukusakaza nokuphrinta). Ngikholwa ukuthi bangakuthuthukisa kakhulu ukungena kwabo ngeSocial Media.

QAPHELA: Ngizozama ukulandela imibuzo embalwa yokugcina kusasa ebusuku!

2 Amazwana

  1. 1

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.