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Ingabe Ibhizinisi lakho liyawazi Lawa Mamethrikhi Abalulekile Amane?

Ngihlangane nomholi wendawo omangalisayo kungekudala. Uthando lwakhe ngemboni yakhe kanye nethuba alivezile kwakuthelelana. Sikhulume ngezinselelo zemboni yezinsiza lapho inkampani yakhe izenzela khona.

Kuyimboni enzima. Isabelomali siqinile futhi umsebenzi ngezinye izikhathi ungazizwa ungenakunqotshwa. Ngenkathi sixoxa ngezinselelo nezisombululo, ngibone sengathi kuqhamuke kumasu angu-4 abalulekile.

Kuye ngebhizinisi lakho, amamethrikhi ahlotshaniswa nalawa maqhinga azoshintsha. Kufanele ube namamethrikhi ahlotshaniswa nenye, noma kunjalo. Awukwazi ukuthuthukisa lokho ongakwazi ukukukala!

1. Ukwaneliseka

ukwanelisekaUkwaneliseka kuyinto ebhalisa kabili enkampanini yakho. Cishe sonke sizwile ukuthi ‘whew’ ngemva kokuba ikhasimende elinganelisekile lizishiyile. Kodwa esivame ukukushaya indiva iqiniso lokuthi baphinde batshele abanye abantu abangaba yingxenye yeshumi nambili indlela abebenganelisekile ngayo. Ngakho-ke... awuzange nje ulahlekelwe yikhasimende, ulahlekelwe nethuba elingeziwe. Ungakhohlwa ukuthi amakhasimende (kanye nabasebenzi) abayeka ngoba benganelisekile batshele abanye abantu!

Njengoba inkampani ebasebenzelayo ingalaleli, bazohamba bayotshela wonke umuntu ababaziyo. Ukumaketha ngomlomo akuyona into okukhulunywa ngayo ngokwanele, kodwa kungase kube nomthelela omkhulu ebhizinisini - elihle nelibi. Amathuluzi afana ne-inthanethi akhulisa ukunganeliseki.

Qiniseka ukuthi uhlola izinga lokushisa lamakhasimende akho nokuthi (ngaphezu) anelisekile. I-imeyili elula, ucingo, inhlolovo, njll. kungenza umehluko omkhulu. Uma bengenalo ithuba lokukhononda kuwe - bazokhononda komunye umuntu!

Amakhasimende anelisekile achitha imali eningi futhi akutholele amakhasimende amaningi.

2. Ukugcinwa

UkugcinwaUkugcinwa yikhono lenkampani yakho lokugcina amakhasimende ethenga umkhiqizo noma isevisi yakho.

Kuwebhusayithi, ukugcinwa kuyiphesenti lengqikithi yezivakashi ezihlukile ezibuyayo. Ephephandabeni, ukugcinwa kuyiphesenti lemizi evuselela ukubhalisa kwayo. Ngomkhiqizo, ukugcinwa kuyiphesenti labathengi abathenga umkhiqizo wakho futhi ngemva kokuqala.

3. Ukutholwa

UkuzuzaUkuthola kuyisu lokuheha amakhasimende amasha noma amashaneli amasha okusabalalisa ukuze adayise umkhiqizo wakho. Ukukhangisa, Ukumaketha, Ukudluliselwa kanye ne-Word of Mouth wonke amasu amancane okufanele uwasebenzise, ​​uwalinganise, futhi akuvuze.

Ungakhohlwa… ukuthola amakhasimende amasha kubiza kakhulu kunokugcina akhona. Ukuthola ikhasimende elisha elizongena esikhundleni salo elishiyile akulikhulisi ibhizinisi lakho! Kuyibuyisela ezingeni kuphela. Uyazi ukuthi kubiza malini ukuthola ikhasimende elisha?

4. Ukuzuza

InzuzoInzuzo, yiqiniso, ukuthi yimalini esele ngemuva kwazo zonke izindleko zakho. Uma ungenzi inzuzo, ngeke ube sebhizinisi isikhathi eside. Umkhawulo wenzuzo ukuthi inkulu kangakanani isilinganiso senzuzo… abantu abaningi bakunaka kakhulu lokhu kodwa kwesinye isikhathi iphutha. I-Wal-mart, isibonelo, inomkhawulo wenzuzo ephansi kakhulu kodwa ingenye yezinkampani ezinenzuzo kakhulu (ngosayizi) ezweni.

Okuhlukile kukho konke lokhu, kunjalo, uHulumeni.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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