Ubuchwepheshe BokukhangisaI-Social Media & Influencer Marketing

Ungawasebenzisa Kanjani Ama-Hashtag Ukwandisa Ukufinyelela Umkhankaso Wakho

Ama-39% amabhizinisi ungalandeleli imikhankaso yabo yezenhlalo futhi kuholela emathubeni alahlekile. Ngizokukhombisa ukuthi ungawalandelela kanjani kahle ama-hashtag ngesikhathi semicimbi, nezindlela ongazisebenzisa ukwakha umkhankaso ofinyelela kabanzi. Ngizogxila ezintweni ezimbili:

  1. Okubalulekile amamethrikhi kufanele ulungele ukukala lapho uqhuba umkhankaso we-hashtag
  2. Simple Tricks ungasebenzisa ukukhiqiza ukufinyelela okubanzi

Amamethrikhi Omkhankaso Womphakathi Obalulekile

Iningi lemikhankaso yezenhlalo yenzelwe ukwakha ukuqwashisa kunokuqhuba ukuguqulwa ngokushesha. Unalokhu engqondweni, kuzofanele ucace mayelana nenhloso yomkhankaso wakho kanye namamethrikhi odinga ukuwalandela ukuze wahlulele impumelelo.

Ukusebenzisa UKeyhole ama-trackers we-akhawunti, uzokwazi landelela isisekelo salezi zimethrikhi ngaphambi nangemva kokuqalisa umkhankaso wakho we-hashtag.

Ukukhula komlandeli futhi isilinganiso sokubandakanya ikusize ulinganise umthelela ohlala njalo umkhankaso wakho we-hashtag onawo kumalungu omphakathi akhona nasanda kutholakala.

Ukukhula Kokulandela Komphakathi Kokhiye

Kungani ukukhula komlandeli kuyimethrikhi ebalulekile yomkhankaso wezenhlalo?

Ukukhula komlandeli kuyimpawu yokufinyelela komkhankaso okhetha ukuwuqhuba. Kukhombisa ukuthi umkhankaso wakho ukwazile ukufinyelela kubasebenzisi abakade bengaxhunyiwe kumkhiqizo wakho.

Ukukala kahle umthelela womkhankaso wakho, bhala isilinganiso esimaphakathi sokukhula emasontweni angaphambi komcimbi. Bese, log ukukhula okumaphakathi kwansuku zonke ngemuva komcimbi.

Umcimbi ophromothwe ngempumelelo kufanele ubonise izinga lokukhula kwabalandeli abathrendayo elikhuphukayo ngalezi zikhathi.

Ngaleso sikhathi, izinga lokuzibandakanya lilinganisa ukusebenza komlayezo wakho. Uma umlayezo wena nabalandeli bakho eniwuphushayo uphoqa, kufanele ubone ukukhuphuka kwezinga elimaphakathi lokuzibandakanya ku-akhawunti yakho.

Le metric futhi iyinkomba yokuthi wakha okuqondisiwe okulandelayo ngomkhankaso we-hashtag.

Ukulandelela Kanjani Ukukhula Kwabalandeli?

Ungakwazi ukulandela umkhondo amamethrikhi ngokugcina ispredishithi osibuyekeza isonto ngalinye. Kuzofanele ungene kuzinguquko zomlandeli, kanye nezinga lokuzibandakanya lamasonto onke ngaphambi komcimbi. Kusukela ungagcina kuphela i-akhawunti eyodwa ye-Twitter ngayinye eyakhelwe ngaphakathi analytics dashboard, le ndlela ingadla isikhathi.

Kuzokushiya futhi ebumnyameni uma unamanxusa omkhiqizo akusiza ukukhuthaza umkhankaso - kuzofanela ukuthi upheqe kokuphakelayo ngakunye kwe-Twitter ukuqoqa amamethrikhi wokuzibandakanya lapho ecindezela umyalezo wakho.

Ungakwazi ukwenza inqubo ngokuzenzakalelayo ngokusebenzisa a analytics media social ithuluzi elifana ne- Ukhiye.

Nge-Keyhole, ungakwazi ukulandelela ama-akhawunti amaningi endaweni eyodwa. Ipulatifomu ilandelela ukukhula komlandeli ngaphambi nangemva komkhankaso wakho, ukuqapha ukusebenza kwamanxusa akho.

Kubalulekile ukulandelela amamethrikhi e-akhawunti yakho ngaphambi komkhankaso nangemuva komkhankaso ukuze ufunde ukuthi yini esebenzile, nokuthi yini engazange isebenze futhi uthole umlayezo othinta izethameli zakho ezintsha.

Imaphi Amamethrikhi Okufanele Ulandele Ngokuqondile Ukukala Umthelela Wemikhankaso Yakho Ye-Hashtag?

Ukukala ukusebenza komkhankaso we-hashtag bekungeke kwenzeke ngaphandle kwamathuluzi ezinkundla zokuxhumana njengeKeyhole. Owomdabu we-Twitter analytics Uhlelo lukuvumela ukuthi ulandelele okuqukethwe okuzikhiqizele wena kodwa alikuniki ukufinyelela kokuthi ama-hashtag noma igama elingukhiye oliphromothayo lisakaza kanjani indawo yonke.

Amamethrikhi okunaka phakathi nomkhankaso wakho:

  • Finyelela - inani labantu abahlukile abangabona okuthunyelwe kwakho.
  • Okuvelile - inani eliphelele lokubukwa okungaba khona (kufaka phakathi abasebenzisi abafanayo ababona okuthunyelwe okufanayo kaningi)
  • Ukuchayeka - ilinganisa ukuvezwa okuphelele okwenziwe ngumsebenzisi, kufaka phakathi okuvelayo okwenziwe yi-Retweeters yabo
  • Izinga lokubandakanya elinomthelela - ilinganisa ukubandakanyeka okwenziwe kokuthunyelwe okwenziwe abantu ababandakanya i-hashtag yakho noma igama elingukhiye. Le yimethrikhi ekuvumela ukuthi uthuthukise umkhankaso wakho futhi wandise ukuvezwa komkhiqizo wakho, ngokufinyelela kubathonya abanenani eliphezulu lokuzibandakanya, uzokwazi ukufinyelela izithameli ezibanzi emakethe yakho eqondisiwe.

Nakhu ukubuka kuqala kwe-Keyhole's Reach and Impressions Analytics:

ukubonakala kwe-keyhole

Njengoba i-Twitter inganikezi amamethrikhi e-akhawunti anembile kumathuluzi enkampani yangaphandle, ukufinyelela kanye nokuvelayo okubaliwe kusekelwe enanini lezikhathi lapho okuthunyelwe kuvele khona. Le nombolo ibizwa ngokuthi okungenzeka okuvelayo. Okuvelayo kwangempela kungaba noma yikuphi kusuka ku-3% - 13% yemibono engaba khona kuye ngezinto ezifana nesikhathi sokuthunyelwe, igama elingukhiye, nomsebenzi womlandeli.

Amaqhinga Alula Okukhiqiza Ukufinyelela Komkhankaso Obanzi

Ngaphambi kokuqala umkhankaso wakho, sebenzisa i-hashtag ne-tracker yegama elingukhiye ukuze ulandele izihloko ezibanzi zomkhakha ezihlobene nomcimbi wakho. Ngemuva kwezinsuku ezimbalwa, kufanele uqale ukubona ama-akhawunti athola ukubandakanyeka okukhulu embonini yakho.

I-Keyhole Real-Time Social Tracker

Finyelela kulaba bantu futhi ubameme ukuthi babambe iqhaza emkhankasweni wakho lapho uqala.

Sebenzisa i-akhawunti ithuluzi ukulandelela i-akhawunti yakho kanye neyabancintisana nabo. Lokhu kuzokuvumela ukuthi uthole okuqukethwe kwakho okusebenza kahle kakhulu nezikhathi zokuthumela. Lungiselela imilayezo yakho mayelana nokuqukethwe nemisho esebenza kahle kakhulu nezithameli zakho. Faka ama-hashtag asebenze kahle ngokomlando emkhankasweni wakho.

Ithiphu ye-Pro: lapho uqasha abagqugquzeli, bheka abantu abathola ukubandakanyeka okungu-10 noma ngaphezulu kokuthunyelwe okuhlobene.

Ukudalula: Sinesibopho sokudlulisela nathi Ukhiye.

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UJesse UkhiyeUkukhula nokumaketha kuhola. Wakha uphawu lukaKeyhole ngokwakha ubudlelwano obuqinile nabanye abathengisi bezenhlalo futhi uthanda ukukhuluma ngokukhangisa.

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