Ubuchwepheshe BokukhangisaUkukhangisa OkuqukethweEzohwebo kanye nokudayisaI-Marketing InfographicsUkumakethwa Kwamaselula NethebulethiI-Social Media & Influencer Marketing

Ukunyuka Kwesikrini Sesibili: Izibalo, Amathrendi, Namathiphu Wokuthengisa

Ukuhlanganisa isikrini sesibili ukusetshenziswa ezimpilweni zethu zansuku zonke kuguqule indlela abathengi abaxhumana ngayo nomabonakude kanye nokuqukethwe kwedijithali. Lokhu kuhlangana kuvule imibono emisha yokuthi abakhangisi bahlanganyele nababukeli babo. Ake sihlole izibalo ezibonisa umthelela wezikrini zesibili ekuziphatheni kwabathengi futhi siveze amasu okuba abakhangisi bangene kulo mkhuba. Nazi izibalo ezibalulekile:

  • 70% yabantu abadala basebenzisa idivayisi yesibili ngenkathi bebukele i-TV.
  • Ama-Smartphones ahamba phambili 51%, kulandele amalaptop (44%) kanye namaphilisi (25%) njengezikrini zesibili ezikhethwayo.
  • Imisebenzi ephezulu ngesikhathi sokubuka i-TV ihlanganisa ukufuna ulwazi olwengeziwe mayelana nohlelo (81%), ukuxhumana nabangane (78%), besebenzisa izinkundla zokuxhumana (76%), nokubheka imikhiqizo eveziwe noma ekhangiswa embukisweni (65%).
  • Ukuthenga imikhiqizo ebonwa ezikhangisweni ze-TV kuwukuziphatha okuphawulekayo 20% yabasebenzisi besikrini sesibili.
  • Abasebenzisi be-Twitter 33% kungenzeka ukuthi usebenzise isikrini sesibili kunomsebenzisi ojwayelekile we-inthanethi, nge 7 ngaphandle kwe-10 ukuzibandakanya ngale ndlela.

Iqembu lobudala elibambe iqhaza kakhulu esikrinini sesibili 18-24 at 79%, okubonisa inani labantu abanolwazi ngobuchwepheshe abakhangisi abangakwazi ukuziba. Ukwengeza, ukusabalala komhlaba wonke kwalesi simo kugcizelelwa amaphesenti aphezulu ezithameli zesikrini eziningi emazweni afana neNorway, Turkey, Australia, neNew Zealand, wonke ahlanganiswe ku- 75% noma ngaphezulu.

Amathiphu Okuthengisa Kwesikrini Sesibili

  1. Ukuvumelanisa Okuqukethwe: Qondanisa okuqukethwe kwakho kwedijithali ukuze kuhambisane nalokho abathengi abakubukayo ku-TV. Lokhu kungasukela ezintweni ezingasho lutho ezihlobene nombukiso kuye kumadili akhethekile emikhiqizweni ekhangiswayo.
  2. Ukuhlanganiswa Kwemidiya Yezenhlalo: Sebenzisa amapulatifomu afana ne-Twitter ukuze uhlanganyele nezithameli ngesikhathi sangempela. Ama-tweeting abukhoma, ama-poll, nama-hashtag asebenzisanayo angakhuphula ukubonakala komkhiqizo nokusebenzisana.
  3. Ukukhangisa Okuhlosiwe: Sebenzisa idatha evela ekusetshenzisweni kwesikrini sesibili ukuze uqondise izikhangiso ngempumelelo kakhulu. Ukwazi ukuthi isibukeli sifuna ulwazi ngomkhiqizo obonwa ku-TV kungaba inkomba eqinile yenhloso yokuthenga.
  4. Imikhankaso Esebenzisanayo: Dizayina imikhankaso ekhuthaza ukusebenzisana kuzo zonke izikrini. Isibonelo, amakhodi e-QR ezikhangisweni ze-TV aholela kokuqukethwe okukhethekile noma izaphulelo angakha ukuxhumana okungenazihibe phakathi kwezikrini.
  5. Linganisa futhi Uvumelanise: Sebenzisa izibalo ukukala impumelelo yemikhankaso yezikrini eziningi futhi ulungise amasu ngesikhathi sangempela. Lokhu kuzosiza ekuqondeni ukuthi yini ethinta izethameli futhi kwandise imizamo.

Ngokwamukela lawa maqhinga, abakhangisi bangakha ulwazi lwabathengi oluphelele futhi oluhehayo oludonsa ukunaka ezikrinini zonkana futhi luqhube ukuzibandakanya nokuguqulwa.

ukubukwa kwesikrini kwesibili
Source: I-GO-Globe

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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