Ukukhangisa Okuqukethwe

Ukuxhasa uxhaso ngaphandle kokuthengisa umphefumulo wakho

ngaphandle uxhasomali, besingeke sibe nebhulogi eningi. Lokho kusho ukuthi nawe uyazuza kubaxhasi bethu! Ngoxhaso loxhaso, siyakwazi ukuqhubeka sithuthukisa idizayini yesayithi, sikhiphe izinguqulo zamaselula kanye nethebulethi, sibe ne-podcast eqinile futhi siqhubeke sisebenzela izici ezintsha - njengokuvuselela uhlelo lwe-imeyili kanye nokwakhiwa kwesicelo esisha seselula. Lokho kutshalwa kwezimali, vele, kuyasiza nabaxhasi bethu njengoba siqhubeka sikhula futhi sithuthuka.

Ukutshalwa kwezimali kuyakhokha. Sinabaxhasi abengeziwe manje futhi siyikhulise kakhulu ibhulogi. AdAge njengamanje usibeka endaweni yama-79 emhlabeni uma kukhulunywa ngamabhulogi wokumaketha… hhayi ama-deeps kakhulu futhi akhuphuke cishe ezikhundleni eziyi-100 ngonyaka odlule! Futhi kunamabhulogi amaningi kulolo hlu angagxilile ngempela ekukhangiseni ngakho siyaziqhenya ngempela ngalokho okufeziwe.

Uxhaso, kuze kube manje, lube umsebenzi onemali enkulu kakhulu esesiwenzile kuze kube manje. Nakuba ukukhangisa kunikeza amakhulu amadola, uxhaso luhlinzeka ngezinkulungwane. Akuwona umsebenzi olula, nokho. Abaxhasi bethu bathola ukunakekelwa okukhulu, okunothando. Kusukela kumklamo we-infographic, ukubonisana ngokumaketha, okukhulunywe ngakho kumaphrezentheshini ethu nokulandayo, nanoma yikuphi kwenye indawo lapho singadumisa imikhiqizo namasevisi abo... senza kanjalo. Futhi asilokothi sithole abaxhasi abangqubuzanayo. Uma othile exhase isigaba, uba ngumnikazi walolo xhaso isikhathi eside ngendlela angathanda ngayo.

Nakuba sigxile ekuqinisekiseni impumelelo yabaxhasi bethu, kodwa asithengisi imiphefumulo yethu.
ingelosi kasathane

Abafundi bebhulogi yethu bayathanda, balandele futhi balandele ngoba sakhe ukwethembana negunya endaweni yokumaketha. Lokho kusho ukuthi, nakuba sifuna ukuqinisekisa impumelelo yabaxhasi bethu, kufanele siqaphele kakhulu izinto ezimbalwa:

  1. Kumele veza njalo ukuthi kunobudlelwano obukhokhelwayo nabaxhasi bethu. Sisebenzela ukuqinisekisa ukuthi konke okushiwoyo kunegama elithi “iklayenti” kuyo… siqinisekisa ukuthi izethameli zethu ziyazi ukuthi ziyiklayenti.
  2. Kufanele siqaphele ngabaxhasi esinabo. Siqaphele kakhulu ukuthi singanikezeli uxhaso ezinkampanini ezinazo imikhuba engabazekayo, imikhiqizo noma amasevisi.
  3. Kufanele sihlale umthengisi agnostic uma kuziwa ekubikeni ulwazi lwemboni olufanele. Uma izimbangi zabaxhasi bethu bethula isici esimangalisayo, kufanele sazise izethameli zethu.

If we risk any one of these things, we risk losing the trust and authority that’s taken a decade to build up. And if we lose that trust and authority, we lose our audience. And if we lose that audience, we lose those sponsors! I don’t have any problem explaining to a sponsor why I shared information on a product or service that is newsworthy.

Muva nje, bengikhuluma ne-blogger eyisivakashi yebhulogi yemboni enkulu engayishicileli iposi layo ngoba ishayisana nomxhasi wayo. Angisafundi leyo bhulogi. Inqobo nje uma iphethwe i-blogger eyiphike iposi, ngeke ngiphinde ngiyifunde. Balahlekelwe okwakubaluleke kakhulu kimi… ukwethenjwa negunya engangicabanga ukuthi banalo. Isiteleka esisodwa, baphumile.

Ungalinge uthengise umphefumulo wakho ukuze uthole umxhasi!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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