Abazonda Injini Yokucinga

SEO

Namuhla kusihlwa bengisebenza neklayenti lokuthi singakuthinta kanjani okuthunyelwe kwabo kubhulogi ukuze kwandiswe ithrafikhi yenjini yokusesha. Kuyamangaza ukuthi ukulungiswa okuncane kwesihloko, incazelo ye-meta, isihloko noma okuqukethwe uqobo kungaba nakho. Sikhethe iposi lebhulogi ebelibhalwe phambilini, senza ezinye izinguquko ezincane, futhi sizoqapha imiphumela sisebenzisa i-Authority Labs.

Abaklami abaningi nabathuthukisi bewebhu bayasikhipha inani lokwenza kahle injini yokusesha. Kuyathakazelisa ukuthi bakhwela ochwepheshe be-SEO. UDerek Powazek usanda kubhala:

Ukusebenza kahle kwezinjini zokusesha akuyona indlela esemthethweni yokumaketha. Akufanele kwenziwe ngabantu abanobuchopho noma imiphefumulo. Uma othile ekukhokhisa nge-SEO, ubanjiwe.

Ingabe. Akunjalo. Ukwethemba. Bona.

Hhawu. bengi kunalokho kusolisa ochwepheshe be-SEO futhi… ngisho nokukhuluma iqiniso lokuthi okuningi okungenziwa uchwepheshe we-SEO ngoba ungenza ngokwakho. Uma untula ulwazi, noma untula izinsizakusebenza, noma ukumphumela wosesho wokuncintisana, uchwepheshe we-SEO uzokwenza umehluko.

Kufanele ngengeze ukuthi iposi likaDerek linezeluleko ezinhle, futhi:

Yenza okuthile okuhle. Tshela abantu ngakho. Kwenze futhi. Yilokho kuphela. Yenza okuthile okholelwa kukho. Kwenze kube kuhle, kuthembeke, futhi kube ngokoqobo. Sweat yonke imininingwane.

Kodwa-ke uphinde angilahle futhi…

Uma kungatholakali ithrafikhi, mhlawumbe ibinganele ngokwanele. Zama futhi.

Kungenzeka. Kungenzeka? Kungenzeka?!

Umbono kaDerek uzobeka amakhasimende akhe engcupheni enkulu. Inkinga akuyona ochwepheshe be-SEO, inkinga izinjini ngokwazo. Thembela uchwepheshe wakho we-SEO, ungazethembi izinjini zakho zokusesha! Ungasoli ochwepheshe be-SEO ngobuthakathaka beGoogle.

Ukuvela kwe-Google kwenjini yokusesha ngaphezu kwamagama asemqoka akwenziwanga okuncane ukuyisiza Ukunemba… Kuvele kwaba yi- ukuthandwa injini… futhi iyaqhubeka nokuncika kakhulu kumagama angukhiye.

UDerek unephutha futhi akanandaba… robots.txt, amaphiko, Amamephu amasayithi, isigaba sabaphathi bekhasi, ukusetshenziswa kwegama elingukhiye… akukho nokukodwa okuqondayo. Sisiza amaklayenti ukuthi afinyelele ezingeni elithuthukisiwe lenjini yokusesha ngoba kunzima ukusebenza ngokulinganiselwa kwenjini yokusesha. Ozakwethu uchaza kanjena:

I-SEO isiza izinkampani ukuthi ziklelise lapho kufanele zikleliswe khona.

Ukuphikisa ngokuthi i-SEO akuyona indlela esemthethweni yokumaketha ayizazi izinhlobo zoqobo ze-4 P…, intengo, ukukhushulwa kanye ukubekwa. Ukubekwa kuyisisekelo sayo yonke imikhankaso emikhulu yokukhangisa! Ngaphezu kwama-90% wesikhathi ngasinye se-inthanethi sifaka umuntu owenza usesho… uma iklayenti lakho lingatholakali kumphumela ofanele wokusesha, awuwenzi umsebenzi wakho. Awungeke ufise futhi uthembe ukubekwa kwezinjini zokucinga, udinga ukusebenza futhi… ungalokotha ngithi… ngijuluke lapho.

Ukwakha iwebhusayithi esebenzayo ngolwazi olungenakuqhathaniswa nedizayini enhle futhi hhayi ukuyisebenzisela ukusesha kuyafana nokutshala imali endaweni yokudlela enhle, ukuklama imenyu enhle, futhi ungakhathaleli ukuthi uyivula kuphi. Lokho akusikho ukungazi nje, akunakuziphendulela.

One comment

  1. 1

    Okuthunyelwe okuhle uDoug - Ngivumelana nokuningi okushiwo nguDerek, kodwa futhi, ngiyasebenza kulo mkhakha. Angizazi kahle izilaleli zakhe, kepha kubonakala sengathi ubhalela abafundi abanolwazi oluncane lokushicilela iwebhu.

    Iphutha engicabanga ukuthi abantu abaningi "abanalo ulwazi" abalenzayo ukuthi wonke umuntu "unolwazi." Uma i-VP entsha yokumaketha izuza njengefa iwebhusayithi enkulu yezinkampani eyakhiwa ngo-1999, banezinye izinto eziningi okufanele bazenze ngaphandle kokungena ekwakhiweni kwesayithi umbiko ngalokho okungahambi kahle, futhi bazodinga ochwepheshe abazobasiza badlule kokuningi kwezinto: Ukusebenziseka, ukwakheka, okuqukethwe, ukusesha, nosinki wasekhishini.

    Kuningi okungashiwo ngokuqasha uchwepheshe kulokho abantu abakufunayo ukukusiza ukwenza ubukhona bakho nomyalezo wakho ukuze ufike kubo. Ngivumelana nakho konke ukunganaki kukaDerek, nakho konke okuhle kwakho 🙂

    Ngiyabandlulula, kepha, njengoba iposi likaDerek likhomba kakhulu ekuqondisweni kukaRaidious - dala okuqukethwe okuhle, utshele abantu ngakho, futhi uqiniseke ukuthi kungatholakala.

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