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Izibalo ze-SEO: Umlando, Imboni, kanye Nemikhuba Yokusesha Okuphilayo (Kubuyekezelwe u-2023)

Ukusebenzisa injini yokusesha (SEO) kuthinta ukubonakala ku-inthanethi kwewebhusayithi noma ikhasi lewebhu emiphumeleni engakhokhelwa yenjini yokusesha, ebizwa ngokuthi zemvelo, eziphilayo, noma zitholiwe Imiphumela.

Umlando Wenjini Yokusesha

Nalu umugqa wesikhathi womlando wosesho wezinto eziphilayo kanye nokuvela kwawo phakathi neminyaka:

  • 1994: I-AltaVista yethulwa. I-Ask.com (ekuqaleni i-Ask Jeeves) iqale ukubeka izixhumanisi ngokuduma.
  • 1995: Kuvele izinjini zokusesha ezibalulekile:
    • msn.com: Ukungena kweMicrosoft emakethe yenjini yokusesha.
    • Yandex.ru: Injini yokusesha enkulu yaseRussia.
    • I-Google.com: Ukubhaliswa kwesizinda kumake ukuqala kwe-Google.
  • 2000: I-Baidu, injini yokusesha yaseShayina enamandla, yethulwa.
  • 2001: I-Google yethule Izithombe ze-Google, iguqula ukusesha kwesithombe.
  • 2002 - Izindaba ze-Google:
    • I-Google News: Yethulwe ukuze kuhlanganiswe izindaba ezivela emithonjeni ehlukahlukene endaweni eyodwa.
  • 2004:
    • Ukuphakamisa kwe-Google: Yethulwe ukuze inikeze iziphakamiso zosesho lwesikhathi sangempela.
    • -Google Scholar: Yethulwe ukuze inikeze inkundla yokusesha yezincwadi zemfundo.
  • 2005: I-Google Maps yethuliwe, ithuthukisa ukusebenza kokusesha kwendawo.
  • 2007 - I-Google Street View:
    • Google Street View: Yethulwe ngaphakathi kwe-Google Amamephu ukuze inikeze isithombe sezinga lomgwaqo.
  • 2008 - DuckDuckGo:
    • DuckDuckGo: Yethulwe igxile kubumfihlo bomsebenzisi futhi ingalandeleli ukusesha.
  • 2009: I-Microsoft yethula i-Bing, kamuva eyahlanganisa ubuchwepheshe ne-Yahoo.
  • 2010 - Google Shopping: Yethulwe ukuze inikeze isevisi yokusesha ezinikele yemikhiqizo, evumela abasebenzisi ukuthi baqhathanise amanani futhi bathole abathengisi.
  • 2010s - Ukusesha Ngezwi kanye Nomsizi Wedijithali:
    • 2011 - I-Apple yethula i-Siri ye-iOS.
    • 2012 – I-Google Now yethuliwe.
    • 2013 - IMicrosoft yethula umsizi kaCortana.
    • 2014 - I-Amazon yethule i-Alexa ne-Echo kumalungu aphambili kuphela.
    • 2016 - Umsizi weGoogle wethulwe njengengxenye ye-Allo.
    • 2016 - I-Google Home yethulwa.
    • 2016 - Umkhiqizi waseShayina wethule imbangi ye-Echo uDing Dong.
    • 2017 - AbakwaSamsung bethule i-Bixby.
    • 2017 - I-Apple yethule i-HomePod.
    • 2017 - U-Alibaba wethule isipikha esihlakaniphile seGenie X1.
  • Maphakathi nawo-2010 - Ezinye Izinjini Zokusesha Eziphawulekayo:
    • I-Ecosia, Qwant, Futhi ukuqala Ikhasi: Yethulwe igxile ekusimameni kwemvelo kanye nobumfihlo.
  • 2012: I-Apple Maps yethulwa yi-Apple njengengxenye ye-iOS 6.
  • 2012: I-Google yethule uhlelo Igrafu yolwazi ukuthuthukisa imiphumela yosesho ngolwazi oluxhumeke ngokwezibalo.
  • 2013: I hummingbird buyekeza ukuthuthukisa ukuqonda kwe-Google umongo kanye nenjongo ngemuva kwemibuzo.
  • 2014: I-Google Ijuba buyekeza imiphumela yosesho yasendaweni ecolisisiwe ukuze inembe kakhudlwana futhi ifaneleke.
  • 2015: I-Google ikhiphe i Mobilegeddon buyekeza ukuze uthande amawebhusayithi asebenziseka kalula futhi wethulwe RankBrain, ukuhlanganisa AI ekucubunguleni imiphumela yosesho.
  • 2016: I-Google iqale ukusebenzisa I-HTTPS njengesignali yezinga lokuthuthukisa ukuphepha kwewebhusayithi.
  • 2017: I Fred buyekeza amasayithi wokuqukethwe ahloselwe ikhwalithi ephansi, futhi i-Google iqalisiwe I-Mobile-First Indexing kwamanye amasayithi.
  • 2018: I-Mobile-First Indexing yasakazwa kabanzi ngabakwa-Google, kanye Medic buyekeza okuqukethwe okuthinta impilo nokuphila kahle.
  • 2019: ISITOLO yethulwe i-Google ukuze iqonde kangcono ulimi lwemvelo emibuzweni yosesho, futhi ukufanisa kwemizwa kwaqala ukusetshenziswa ekusesheni kwendawo.
  • 2020: I-Google iqhubekile nezibuyekezo eziwumgogodla zokuhambisana nekhwalithi nokumenyezelwa I-Passage Indexing ukuze uqonde ukuhlobana kweziqephu ezithile zekhasi.
  • 2021: I Isipiliyoni sekhasi buyekeza i-Core Web Vitals ehlanganisiwe (I-CWV) njengezici zokukala, kanye MUM yethulwa ukuqonda nokukhiqiza ulimi ngokwemvelo.
  • 2022: I-Google yenze izibuyekezo ezengeziwe ku-algorithm yezinga layo ukuze iklomelise okuqukethwe kwekhwalithi ephezulu futhi ijezise ulwazi lomsebenzisi olubi.
  • 2023: I-AI nokufunda komshini kuqhubekele phambili, kwathuthukisa ukuqonda kwenhloso yomsebenzisi kanye ne-Bing edidiyele ubuchwepheshe be-OpenAI enjinini yayo yokusesha.

Zisebenza kanjani Izinjini Zokucinga?

Izinjini zokusesha zisebenza njengemitapo yolwazi yedijithali emikhulu, eqondisa abasebenzisi olwazini abalufuna ku-inthanethi. Nakhu ukubuka konke kafushane basebenza kanjani, elandelwa yisigaba sokuthuthuka kwezobuchwepheshe bokusesha:

  1. Ukukhahlela: Izinjini zokusesha zisebenzisa izinhlelo ezizenzakalelayo ezibizwa ngokuthi ‘izicabucabu’ noma ‘izicabucabu’ ukuze zizulazule kuwebhu. Lezi ziseshi ziphequlula amakhasi ewebhu ngokuhlelekile futhi zilandele izixhumanisi kulawo makhasi ukuze bathole okuqukethwe okusha.
  2. yenkomba: Okuqukethwe okutholiwe bese kukhonjwa, kugcinwe kusizindalwazi esikhulu. Ukwenza inkomba kuhilela ukuhlaziya okuqukethwe kwekhasi ngalinye nokukuhlukanisa ngaphansi kwamagama angukhiye noma imishwana efanele.
  3. Sesha Ukucutshungulwa Kombuzo: Uma umsebenzisi efaka umbuzo wosesho, injini yokusesha ihlunga okuqukethwe kwayo okunenkomba ukuze ithole imiphumela ehambisana kakhulu. Le nqubo ihlanganisa ukuqonda inhloso yombuzo, ngokuvamile kusetshenziswa amasu okucubungula ulimi lwemvelo.
  4. usezingeni: Injini yokusesha ilinganisa le miphumela ngokusekelwe ezicini eziningana, okuhlanganisa ukuhambisana nombuzo wosesho, ikhwalithi yekhasi, namamethrikhi okubandakanya komsebenzisi. Le algorithm yezinga inquma indlela imiphumela yosesho eboniswa ngayo.
  5. Ibonisa Imiphumela: Isinyathelo sokugcina ukwethula le miphumela esezingeni kumsebenzisi, ngokuvamile ngefomethi yohlu olu-odwe. Yilokhu okubonayo ekhasini lemiphumela lenjini yokusesha.

Ukuvela kobuchwepheshe bokusesha kumakwe ukuqamba okusha okuqhubekayo, okuhloswe ukuhlinzeka ngomuzwa wokusesha onembe kakhudlwana, ofanele, futhi osebenziseka kalula. Izinjini zokusesha zakuqala zazithembele kakhulu ekufanisweni kwamagama angukhiye, lapho imvamisa nokubekwa kwamagama angukhiye ekhasini lewebhu kunqume izinga lawo. Kodwa-ke, le ndlela yayinemikhawulo, ikakhulukazi ekuqondeni umongo kanye nenhloso yomsebenzisi ngemuva kombuzo.

Ukuthuthuka kwama-algorithm okusesha kuholele ekuthuthukisweni kwezici ezisezingeni eliphakeme kakhulu. Isibonelo, i-algorithm ye-PageRank ye-Google ibe nenguquko ekucabangeleni inombolo nekhwalithi yezixhumanisi ezingenayo ekhasini lewebhu njengenkomba yokubaluleka kwayo. Lolu shintsho luphawule isinyathelo esiya ekuhloleni igunya nokwethembeka kokuqukethwe.

Ukuhlanganisa ubuhlakani bokwenziwa (AI) nokufunda ngomshini (ML) kube inguquko kubuchwepheshe bokusesha. Ama-algorithms e-AI manje angaqonda futhi ahumushe ama-nuances olimi lwabantu, okwenza izinjini zokusesha zibe nobuchule bokusingatha imibuzo eyinkimbinkimbi, eyingxoxo. Lokhu kuguquka kubonakala ezicini ezifana nokusesha ngezwi kanye nezinhlelo zokuphendula imibuzo, lapho izinjini zokusesha zingaqonda ngokushesha futhi ziphendule imibuzo ekhulunyiwe.

Ukwenza kwasendaweni nokwenza kube ngokwakho kube yintuthuko enkulu. Izinjini zokusesha manje zingaletha imiphumela eklanyelwe indawo yomsebenzisi, umlando wosesho, kanye nezintandokazi, zinikeze okuhlangenwe nakho komuntu siqu.

Ngaphezu kwalokho, ukukhuphuka kokusesha kwe-semantic kwenze izinjini zokusesha zikwazi ukuqonda umongo kanye nenjongo engemuva kwemibuzo, zidlulele ngale kokufanisa amagama angukhiye. Lokhu kuthuthukiswa kuvumela imiphumela efaneleke kakhulu futhi eqaphela umongo, ithuthukisa umuzwa wosesho.

Ukuhlanganiswa kwe-AI, njenge I-OpenAIubuchwepheshe ku Bing, imele umngcele wakamuva kubuchwepheshe bokusesha. Lezi zinjini zokusesha eziqhutshwa yi-AI zingakwazi ukuqonda imibuzo eyinkimbinkimbi, zinikeze izifinyezo ezimfushane, futhi zikhiqize okuqukethwe okunobuciko, okumaka inkathi entsha yokuthi sisebenzisana kanjani nolwazi ku-inthanethi.

SEO Izibalo

Impela! Nazi izibalo ezibalulekile ezivela ku-infographic enikeziwe ohlwini olunamachashazi:

  • I-SEO kanye Nokubaluleka kwe-Google:
    • U-68% wezinto eziku-inthanethi ziqala ngenjini yokusesha.
    • U-39% wokuthenga uthonywa usesho olufanele.
    • I-SEO ishayela u-1000%+ ngaphezulu kwethrafikhi kunemithombo yezokuxhumana ephilayo.
    • Izinga lokuguqulwa kwethrafikhi yemvelo lilonke lifika cishe ku-16%.
  • Ukubusa kwe-Google:
    • I-Google ingumnikazi we-91.38% wesabelo semakethe yenjini yokusesha emhlabeni jikelele.
    • Icubungula imibuzo yosesho engaphezu kuka-40,000 njalo ngomzuzwana.
    • U-92.96% wethrafikhi yomhlaba wonke uvela kusesho lwe-Google, Izithombe ze-Google, ne-Google Amamephu.
  • Sesha kanye Nokuziphatha Kwabathengi:
    • U-51% wabasebenzisi bama-smartphone bathole inkampani entsha noma umkhiqizo lapho benza usesho kuma-smartphone abo.
    • U-46% wakho konke ukusesha ku-Google okwebhizinisi lendawo noma izinsiza zasendaweni.
    • U-48% wabathengi usebenzisa izilekeleli zezwi ekusesheni kwewebhu.
  • Sesha Okuthrendayo Namagama angukhiye:
    • 69.7% wemibuzo yosesho iqukethe amagama amane noma ngaphezulu.
    • U-0.16% wamagama angukhiye adume kakhulu unesibopho ku-60.67% wakho konke ukusesha.
    • U-61.5% wosesho lwedeskithophu nosesho lweselula luphumela ekungachofozweni.
    • Ikhasi elimaphakathi elisezingeni eliphezulu liphinda likleliswe emiphumeleni yosesho eyi-10 ecishe ibe ngu-1,000 amanye amagama angukhiye abalulekile.
  • Sesha Amazinga nama-Backlink:
    • U-90.63% wamakhasi awutholi ithrafikhi yosesho ku-Google.
    • Ama-backlink angenye yezinto ezintathu eziphezulu ezisezingeni eliphezulu, ngezindleko ezijwayelekile zokuthenga isixhumanisi ku-$361.44.
    • Amakhasi angu-5.7% kuphela azokleliswa emiphumeleni yosesho eyi-10 ephezulu phakathi nonyaka wokushicilelwa.
    • U-73.6% wezizinda unezixhumanisi ezifanayo, okusho ukuthi amanye amasayithi abaxhumanisa nawo nawo aphinde axhumeke kuzo.
    • Ikhasi elisezingeni eliphezulu kusesho lwe-Google line-CTR emaphakathi engu-31.7% kodwa lithola ithrafikhi yokusesha kakhulu kuphela ngo-49% wesikhathi.
    • U-25.02% wamakhasi asezingeni eliphezulu awunayo incazelo ye-meta.
    • Usesho olulodwa lwe-Google luphumela ku-0.2 amagremu wokukhishwa kwe-CO2 njalo.

Isimo Sokuthuthukiswa Kwenjini Yokusesha

I-SEO isalokhu iyinsika yesu lokumaketha kwedijithali, ngaphezu kuka-50% wabenzi bezinqumo zokumaketha bayibuka njengesinyathelo esiphezulu somkhiqizo wabo. Kuthathwa njengesinyathelo sesibili ngobukhulu sochwepheshe bezentengiso yedijithali, okubonisa indima yabo ebalulekile ekushayeleni ithrafikhi yezinto eziphilayo kanye nokuthuthukisa ukubonakala komkhiqizo ku-inthanethi.

Ukugxila ku-SEO kuyahambisana kuwo wonke amabhrendi awo wonke amazinga emali engenayo yonyaka, kodwa kugqame kakhulu kumabhrendi zobuchwepheshe, ngo-61.5% wemikhiqizo ye-elekthronikhi nobuchwepheshe obubeka phambili. Ngaphezu kwalokho, ukuziphatha komsebenzisi kugcizelela ukubaluleka kwe-SEO; I-32% yabasebenzisi be-inthanethi bathi bathola imikhiqizo emisha nemikhiqizo ngezinjini zokusesha, futhi i-72% yabakhangisi be-inthanethi bakholelwa ukuthi ukudalwa kokuqukethwe yisu labo le-SEO elisebenza kahle kakhulu, eligqamisa isidingo sokuqukethwe okuphezulu, okuhlobene.

Ukwenziwa kahle kweselula manje sekuyingxenye ebalulekile ye-SEO, kanti u-64% wabakhangisi be-SEO bathi ukwenza kahle kweselula kuwutshalomali olusebenzayo. Lokhu kusekelwe yiqiniso lokuthi amaselula enza ama-63% akho konke ukuvakasha kwezinjini zokusesha zase-US.

Izinselelo nezinsongo ku-SEO ziyavela, ochwepheshe bacaphuna ukuncishiswa kwesabelomali, izinkinga zamasu, nokuntuleka kwezinsiza njengezithiyo ezibalulekile. Ukwengeza, ama-38.7% abona amakhasi okuchofoza okuthi zero njengosongo oluphezulu, kuyilapho u-35.1% ukhathazekile ngezibuyekezo ze-Google.

Amamethrikhi asetshenziselwa ukukala impumelelo yecebo le-SEO agcizelela ukubaluleka kwamazinga egama elingukhiye, ithrafikhi yezinto eziphilayo, nesikhathi esichithwa ekhasini. Ngokuphawulekayo, imiphumela yokuqala emihlanu yosesho ku-Google ithola u-67.6% wakho konke ukuchofoza, okubonisa izinga eliphezulu lokubeka kahle.

Ukuze uqhubekisele phambili ukukhula okunenzuzo nge-SEO, amabhizinisi agxile ekuthuthukiseni isu lawo lokuqukethwe kwemvelo, njengoba kuboniswe yisibonelo socwaningo oluvela ku-ROI Revolution, olukhombise uhlobo lokuthuthukiswa kwekhaya oluthola ukukhuphuka kwe-165% kwethrafikhi yesayithi, ukukhuphuka kwemali engama-25%, kanye ukwenyuka okungu-119% kumaseshini esayithi kusuka endleleni ethuthukisiwe yokuqukethwe kwemvelo.

Amathrendi nedatha evela kochwepheshe be-SEO kugcizelela isimo esiguqukayo senkundla kanye nesidingo samasu aguquguqukayo acabangela okwakamuva ekuziphatheni kwabathengi, ama-algorithms enjini yokusesha, kanye nentuthuko yezobuchwepheshe.

Yini Ezayo?

Ukuhlangana kwe umongo we-AI ngaphakathi kwezinjini zokusesha kuwumkhuba oguqulayo olungisa kabusha indlela esisebenzisana ngayo nolwazi oluku-inthanethi. I-Contextual AI ibhekisela kumasistimu angaqonda futhi ahlaziye umongo lapho umbuzo wenziwe, kucatshangelwa izici ezifana nendawo yomsebenzisi, umlando wosesho wangaphambilini, izehlakalo zamanje, kanye nedivayisi abayisebenzisayo. Lokhu kuthuthukiswa kwenza izinjini zokusesha zilethe imiphumela yomuntu siqu nehambisana kakhulu.

Izinjini zokusesha mancane kakhulu amathuba okuthi zinyamalale esikhathini esizayo. Esikhundleni salokho, zivela ngaphezu kwendima yazo yendabuko njengabahlinzeki nje bohlu olusezingeni lwamakhasi ewebhu. Ngokuhlanganiswa kobuchwepheshe be-AI, izinjini zokusesha zifana nabasizi bedijithali abakwazi ukubamba izingxoxo nabasebenzisi. Baqhubekela kumodeli lapho bengakwazi ukuqonda imibuzo eyinkimbinkimbi ngolimi lwemvelo, bazibandakanye emibuzweni yokulandelela ukuze bacacise inhloso, futhi balethe izimpendulo ngendlela yengxoxo. Lokhu kude nosesho olulula olusekelwe kugama elingukhiye lwakudala.

Lokhu kufana kwezinjini zokusesha zibe yindwangu yempilo yethu yedijithali kusho ukuthi zizoba indawo ehlukile eziya kuyo futhi zibe yinto esetshenziswayo yonke indawo, engenamthungo. Sesivele sibona lokhu ngabasizi abasebenzisa izwi abakwazi ukusesha iwebhu, balawule amadivayisi ahlakaniphile asekhaya, futhi banikeze izincomo ngaphandle kwesidingo sokuthayipha umbuzo kubha yosesho.

Njengoba i-AI iqhubeka nokuthuthuka, singalindela ukuthi izinjini zokusesha zihlanganiswe nakakhulu ezindleleni zethu zansuku zonke, ezisebenza cishe ngokungabonakali ngemuva. Cishe bazothatha isinyathelo, balindele izidingo zethu ngokusekelwe ekuziphatheni nasekuthandeni kwethu, futhi banikeze ulwazi nezisombululo ngaphambi kokuba siqaphele ukuthi siyazidinga. Lona umgomo oyinhloko we-AI yokuqukethwe ekusesheni: ukuhlinzeka hhayi nje izimpendulo, kodwa ulwazi olulungile ngesikhathi esifanele, ngendlela engokwemvelo nenembile ngangokunokwenzeka.

Ikusasa losesho liyisizinda esijabulisayo lapho imiphumela yosesho lwendalo, izikhangiso ezikhokhelwayo, nokuqukethwe komuntu siqu kuhlangana khona ukuze kunikeze ulwazi olunzulu ngomsebenzisi. Kulesi simo, amasu okumaketha azodinga ukuthi aguquguquke futhi avumelane nezimo, asebenzise i-AI ukuze abandakanye abathengi ngokusebenzisa ukuxhumana kwemvelo okwengeziwe nezingxoxo.

isimo se-seo infographic 2022
Source: I-ROI Revolution

UHarsha Kiran

UHarsha Kiran ungumsunguli futhi uyinhloko yokusesha eSeutribunal, umhlahlandlela oqhutshwa yidatha wokuqasha ama-ejensi e-SEO.

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