I-SEO: Amathrendi ama-5 wokuSebenzisela i-Google Organic Search

Amathrendi weGoogle SEO

Umbuzo engiwubeke emicimbini emibili engikhulume ngayo esifundeni ukuthi izinkampani kufanele zihlukanise kanjani isabelomali sayo sokumaketha ngomthelela omkhulu. Akunampendulo elula kulokhu. Kudinga ukuthi izinkampani ziwuqonde ngokugcwele umthelela wamadola azo okukhangisa njengamanje, ziqonde ukuthi isiteshi ngasinye sizithinta kanjani ezinye, futhi zisenayo imali yokuhlola nokwenza izinto ezintsha ngamasu ezingazange ziwamukele.

Okugxilwe kukho sonke isabelomali sokumaketha, noma kunjalo, kufanele kuqhubeke kube yithrafikhi yenjini yokusesha. Qaphela ukuthi angishongo ukusebenzisa ngokugcwele injini. Leli gama livame ukunamathiselwa kwingqalasizinda, ukuthuthukiswa kweziphetho, kanye namasu wokwakha izixhumanisi angasenawo umthelela abake baba nawo. Eqinisweni, uma une-SEO consultant esebenza nenkampani yakho futhi ukugxila kwabo kulezo zindawo futhi hhayi ekuziphatheni kwezivakashi, amasu wokuqukethwe, izindlela eziningi, nezinye iziteshi… udinga ukuthola okusha umxhumanisi wokusesha we-organic.

Uma kuziwa ukusebenzisa ngokugcwele injini (SEO), okuhlala njalo kungukushintsha. Yize ulwazi olusezingeni eliphezulu lokusebenzisa umkhiqizo oyisisekelo weGoogle uzizwa umile kubathengi, abathengisi bedijithali abanobuhlakani bayazi ukuthi isisekelo asiyeki ukuguquka. Noma ngabe kungenxa yezinguquko ekuziphatheni kwezimakethe noma ngenxa yama-tweaks kuma-algorithms amakhulu, okwenza isigaba sekhasi kahle ekuseshweni kuqhubeka kuhamba. Ukukhangisa kwe-MDG

Eqinisweni, ekuqaleni konyaka kube nokwehla okungu-50% kuya ku-90% kuthrafikhi yosesho lwezinto eziphilayo ngemuva kokulungiswa kwamasayithi akwaGoogle abesinda kwizixhumanisi ezihambisanayo nokukhanya kokuqukethwe! Izici eziphezulu ezihlobene nezinga eliphezulu le-Google yilezi:

  1. Inani lokuvakashelwa iwebhusayithi
  2. Isikhathi esizeni (noma isikhathi sokuhlala)
  3. Amakhasi ngeseshini ngasinye
  4. Izinga lokubhampa

Ngamanye amagama, iGoogle ikhomba ukuthi ngabe isiza sakho siyinsiza esezingeni lapho izivakashi zifisa ukuhlala khona zisebenzise, ​​noma uma kuyisayithi elikhuluma kakhulu ngokugoba abantu abanokuqukethwe okungajulile okungenalo inani lesivakashi. I-Google ifuna ukuhlala ibusa embonini yokusesha ye-organic futhi ukwenza njalo, kufanele ibeke amawebhusayithi ezinekhwalithi ephezulu, ukuvakashelwa okuphezulu, nokugcinwa okuphezulu. Iwebhusayithi yakho kufanele ibe ngumthombo wolwazi we-premium ohlose izithameli zakho futhi uzigcine zibuya. Cabanga ngesayithi lakho njenge- umtapo wokuqukethwe.

Amathrendi okucaciswa nokusekelwa yiMDG ku-infographic yawo afaka:

  • Site izinga manje ibaluleke kakhulu kunanini ngaphambili.
  • Ngokujulile, okubandakanyayo sokuqukethwe ithambekele ekukhuphukeni ngaphezulu.
  • Smartphones abe yidivayisi eyinhloko yokusesha.
  • Ukusesha kuya ngokuya kuba okuningi okwenziwe kwasendaweni.
  • Traditional I-SEO yisisekelo sokuqala, hhayi inzuzo.

Uma ubheka lezi zindlela, ungakhulisa kanjani ukumaketha kwakho kwedijithali ngosesho oluthuthukisiwe lwezinto eziphilayo? Sisebenza nakho konke okuqukethwe kwethu ekwehliseni ukubalwa kwama-athikili afanayo kumasayithi abo futhi sibhala ngokujulile, izindatshana ezigcwele zezivakashi ezingabhekiswa kuzo. Sisebenzisa ihluzo, umsindo, nevidiyo ukusiza ukucacisa ulwazi lombhalo esilunikezayo. Futhi siqinisekisa ukuthi konke kutholakala kalula kumadivayisi eselula, futhi.

Nayi i-infographic ephelele, Usesho lwe-Google ku-2017: 5 Amathrendi we-SEO Wokubuka:

Amathrendi we-Google Organic Search

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