Abaseshi babona kanjani futhi bachofoze kanjani kumiphumela ye-Google ku Ikhasi Lemiphumela Yenjini Yosesho (SERP)? Kuyathakazelisa ukuthi akukashintshi kangako eminyakeni edlule - inqobo nje uma kungumphumela wemvelo kuphela. Kodwa-ke - qiniseka ukuthi ufunda iphepha elimhlophe le-Mediative lapho beqhathanise izakhiwo ezahlukahlukene ze-SERP nemiphumela ngaphakathi ngakunye. Kunomehluko obonakalayo lapho i-Google inezinye izici ezifakiwe ku-SERP njengama-carousels, amamephu, nolwazi lwegrafu yolwazi.
Isiza esibekwe phezulu sisathola ukunakwa okungu-83% kanye no-34% wokuchofoza ku-SERP.
Umlamuli ukufundile lokhu futhi wanikeza i- ingcaca enkulu echaza ukuxhumana phakathi kwabaseshi nezikhangiso ezixhasiwe, ama-carousel, ukufakwa kuhlu kwasendaweni, nokufakwa kuhlu kwezinto eziphilayo. Chofoza ku-infographic ngenhla ukuze uyibone ngokuphelele.
Abantu abahlangani namakhasi wemiphumela yezinjini zokusesha ze-Google ngendlela efanayo naleyo abenza ngayo eminyakeni eyishumi eyedlule, ikakhulu ngenxa yokwethulwa kwezinto ezintsha ku-SERP ngaphezu kohlu lwezinto eziphilayo (izikhangiso ezikhokhelwayo, imiphumela ye-carousel, igrafu yolwazi, uhlu lwendawo njll. ). Lapho ngaphambili, abaseshi babezothatha isikhathi sabo ukuskena kuhlu oluphezulu ngokuvundlile ukusuka kwesobunxele kuye kwesokudla, bafunda cishe isihloko esigcwele, ngaphambi kokudlulela kuhlu olulandelayo, esikubonayo manje ukuskena okusheshayo, okuqonde ngqo kohlu, ngabaseshi abafunda kuphela amagama okuqala angama-3-4 wohlu.
Ngenkathi uhlu oluphezulu lwezinto eziphilayo lubamba cishe inani elifanayo lokuchofozwa njengoba lwenzile eminyakeni eyi-10 eyedlule, manje sesibona ngaphezu kokungu-80% wakho konke ukuchofoza kwamakhasi okwenzeka endaweni ethile ngaphezu kohlu lwesine lwezinto eziphilayo, okusho ukuthi amabhizinisi kufanele afakwe kuhlu endaweni ethile kule ndawo SERP ukukhulisa ithrafikhi esizeni sabo. URebecca Maynes, uMlamuli
Abanye bagqamisa ukuziphatha:
- Kuphela u-1% wabasebenzisi bosesho lwe-organic ochofoza ekhasini elilandelayo
- Ukuchofoza okungu-9.9% ku-SERP kuya kwisikhangiso esixhaswe phezulu
- Ukuchofoza okungu-32.8% kuya ku- # 1 organic organic on a SERP
