Ukukhangisa Okuqukethwe

Isevisi yamakhasimende ngokuqhathaniswa nokusekelwa kwamakhasimende

Kunenkinga embonini ye-inthanethi. Sisebenzisa imigomo yesevisi yekhasimende kanye nokwesekwa kwamakhasimende ngokushintshana… kodwa asho izinto ezimbili ezihlukene. Ngokuvamile, inhlangano eku-inthanethi etshale imali ethimbeni labasekeli iphetha ngokukhokhela inhlangano engayikhokhi.

Namuhla ebusuku, bengibhala isiphakamiso esijwayelekile sokusabalalisa kuso amaklayenti ethu futhi wayefuna ukwenza isiqiniseko sokuhlukanisa isevisi ngokumelene nokusekelwa. Njengenhlangano yesevisi, isibopho sethu ukuxhumana ngempumelelo neklayenti futhi ilethe lokho elikucelile. Nokho, asikwazi ukuhlinzeka ngosekelo. Asinabasebenzi bokweseka amakhasimende futhi akukho mali eyanele ezinkontilekeni zethu ukuze sisebenzise ithimba labasekeli. Manje sesiza amakhasimende e-United Kingdom, Canada kanye nase-United States yonkana… lokho kuwumsebenzi omningi ukuba nabantu abatholakalayo.

Ngikhumbula ngesikhathi ngisebenza I-ExactTarget ukuthi singaba namakhasimende asishayele ngezinkinga zokuhlinzeka nge-imeyili kwe-Outlook ngendlela efanele. Kwaba inkinga yethu kuphela ngoba sasinamakhasimende akhokhayo ayelindele ukwesekwa njengengxenye yokusebenzelana kwawo namakhasimende. Iklayenti alikwazanga ukushayela i-Outlook ngeke ilungise noma kunjalo). Kuphoqe i-ExactTarget ukuthi ikhuthaze ukubhalwa kwekhodi okungalungile kwe-HTML ukuze kuxazululwe izinkinga... futhi iqhubeke nokweseka izinkinga abebengakwazi ukuzilawula ngempela!

Isoftware njengezinkampani zesevisi ihlukene phakathi - eziningi zazo zinikeza ukwesekwa ngesigameko ngasinye, ezinye zinikeza amaphakheji okusekela, kanti ezinye azinikezi nhlobo. Kwesinye isikhathi, izinkampani zitshala imali kwiSoftware njengeSevisi kuphela ukuthola ukuthi akekho umuntu ongamshayela ucingo uma iphuma ngaphandle. Lokho kuyisimo esibi sokufaka inkampani.

Manje sibhekene nayo khulula izicelo - I-Google Analytics, i-YouTube, i-WordPress, i-Twitter ne-Facebook - futhi zonke ziba bucayi emabhizinisini ethu ngokushesha. Lezi zonke izinkampani ezihlinzeka ngamasevisi amahle… kodwa azinalo noma yiluphi uhlobo losekelo (i-WordPress ine-VIP, i-Google inezinkampani zangaphandle eziqinisekisiwe). Amasistimu ethu akhula ekuncikeni kwelinye nokuba yinkimbinkimbi njengoba siqhubeka sihlanganisa futhi sithengisa okuqukethwe kwethu. Kwenzekani uma konke kubheda?

I-IMHO, kuyindaba yesikhathi kuphela ngaphambi kokuba lezi zinkampani ziphoqeleke ukuthi zinikeze ukwesekwa. I-Google Apps, isibonelo, inikeza usekelo ku-$50 ngomsebenzisi ngamunye ngonyaka. Lokho kuyisivumelwano esihle kakhulu futhi nginesiqiniseko sokuthi sigwema noma yikuphi ukusongelwa kwezomthetho i-Google engaba nakho uma ishiya inkampani iphezulu futhi yomile ngaphandle kwe-imeyili isonto elilodwa noma amabili.

Ukwesekwa kwamakhasimende kubalulekile emisebenzini ebalulekile yenjongo. Yingakho kunezinkampani ezinjengalezi Ama-Webtrends phezu -Google Analytics, I-ExactTarget phezu ULyris, Futhi Isikwele sendawo phezu WordPress. Ngeshwa, azikho izinto eziningi ongakhetha kuzo uma kuziwa ku-YouTube, Twitter kanye ne-Facebook - umthamo wabo wokusabalalisa yiwo obenza bakwazi ukwenza ibhizinisi.

Ngingumlandeli omkhulu wobuchwepheshe bemithombo evulekile, kodwa ngingathanda ngempela ukubona lezi zinhlangano zinweba uxhaso lwazo… ngisho noma bekusho ukuthi amaklayenti kuzomele azikhokhele. UCABANGANI?

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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