Izibalo nokuhlola

USeth Godin Akulungile Ngezinombolo

Ngenkathi ngifunda okuthunyelwe kwebhulogi kusayithi, ngathola isilinganiso esivela kuSeth Godin. Kwakungekho ukuxhumana nokuthunyelwe, ngakho-ke kwakudingeka ngikuqinisekise ngedwa. Impela, uSeth wayeshilo:

Imibuzo esiyibuzayo ishintsha into esiyenzayo. Izinhlangano ezingenzi lutho kodwa ezilinganisa izinombolo azivamile ukudala impumelelo. Izinombolo ezingcono nje.

Ngimhlonipha kakhulu uSeth futhi nginezincwadi zakhe eziningi. Njalo lapho ngimbhalele khona, ubuyisa impendulo esheshayo ezicelweni zami. Uyisikhulumi esidlangalaleni esimangalisayo futhi amakhono akhe okwethula awekho eshadini. Kepha, ngombono wami, lesi sicaphuno simane siyimbudane.

I-ejensi yethu igxile ezinombolweni… nsuku zonke. Njengoba ngibhala lokhu, ngisebenzisa izicelo ezintathu ngikhasa amasayithi wamakhasimende ngezinkinga ezithile, ngingene kuma-Webmasters nakuGoogle Analytics. Namuhla ngizobe ngibuyekeza ukuhlolwa kwamasayithi kumakhasimende amaningana. Izinombolo… izinombolo eziningi.

Izinombolo ngokwazo azimemezeli impendulo, noma kunjalo. Izinombolo zidinga ulwazi, ukuhlaziywa nobuciko ukuze kutholakale isu elifanele. Akekho umthengisi owake enze ukukhetha phakathi kwezinombolo nobuciko. Eqinisweni, izinombolo zamakhasimende ethu zivame ukudinga inani elikhulu lobuciko kanye nokuthatha ingozi ukuzihambisa ngendlela efanele.

Elinye lamakhasimende ethu ebelinathi iminyaka likhulise amazinga abo okusesha kanti ithrafikhi yabo iqhubekile nokukhula - kepha ukuguqulwa kwabo bekuyindlala. Njengoba umthwalo wethu wemfanelo ugxile ekubuyiseni utshalomali, bekufanele senze okuthile okudala. Sivimbe kabusha inkampani, sakha iwebhusayithi entsha ngokuphelele, sinciphise ukubalwa kwamakhasi kuye engxenyeni yesayithi eyedlule, saklama isiza esasiyinkampani enkampanini engenazo izithombe zesitoko, zonke izithombe namavidiyo abasebenzi babo kanye izinsiza.

Kwakuyingozi enkulu inikezwe iningi labaholi ababefika kusayithi labo. Kepha izinombolo zinikeze ubufakazi bokuthi bekufanele senze okuthile okumangazayo (futhi okuyingozi) uma befuna ukuba nesabelo semakethe esithe xaxa. Kukalwa izinombolo kuphela yikho okusiholele kunguquko enkulu… futhi kwasebenza. Le nkampani iqhakazile futhi manje ibheke ukunweba isuka ezindaweni ezi-2 iye ezindaweni ezi-3 - ngasikhathi sinye banciphisa abasebenzi babo abaphumayo.

Omunye Umbono

Ngisebenze nezinkulungwane zabathuthukisi, izibalo, izazi zezibalo nabahlaziyi esikhathini sami sokuphila futhi angikholwa ukuthi kungokuqondana nje ukuthi iningi lokuhle engikusebenze nalo linezindawo zokudala.

Indodana yami, isibonelo, isebenza kwi-PhD yayo ngezibalo, kepha inothando lomculo - ukudlala, ukubhala, ukuxuba, ukuqopha ne-DJ'ing. Yena (ngokoqobo) wayejwayele ukukhipha inja bese sithola izibalo zibhalwe efasiteleni lapho ayemi khona ngenkathi ezifaka emsebenzini wakhe. Kuze kube namuhla usazulazula enezimpawu zokusula ezomile ephaketheni lakhe.

Yintshisekelo yakhe yezinombolo nomculo eqhuba ubuhlakani bakhe kuzo zombili. Ukudala nokuthatha ingozi kube senhliziyweni yocwaningo alwenzile (ubuyekezwe kontanga futhi washicilelwa). Ukuqamba kwakhe kumvumela ukuthi abuke izinombolo ngaphandle kombono womhubhe futhi asebenzise theorems nezindlela ezahlukahlukene ezinkingeni azama ukuzixazulula. Futhi imiphumela ayihlali njalo izinombolo ezingcono… Ngezinye izikhathi izinyanga zokusebenza ziphonswa eceleni futhi yena neqembu lakhe baqale phansi.

Ngisebenze iminyaka eminingi embonini yamaphephandaba lapho ukugxila kwabo ezinombolweni nasengozini yokuzijwayeza isiko kuqhubeka ukubenza babhujiswe. Kodwa ngiphinde ngasebenzela iziqalo ezabona ukuthi azikwazi ukuguqula izinombolo futhi ziyivuselele ngokuphelele inkampani yazo, ukufaka uphawu lwayo, imikhiqizo kanye nezinsizakalo lapho “izinombolo” bezinzima kakhulu ukuzithuthukisa.

Ubuciko nomqondo awuphikisani, kuncoma omunye komunye. Izinombolo zingashayela izinkampani ukuthi zibeke engcupheni enkulu, kepha ayixhomekile ezinombolweni - kuya ngesiko lenkampani.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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