Ezohwebo kanye nokudayisaSesha Marketing

Izindlela Ezinhle Eziyisi-7 Zokuthuthukisa I-SEO Yesitolo Sakho SakwaShopify

Thenga ingenye efunwa kakhulu yokuphathwa kokuqukethwe kwe-eCommerce kanye nezinkundla zezinqola zokuthenga ezine-Search Engine Optimization eyakhelwe ngaphakathi (SEO) izici. Kulula ukuyisebenzisa ngaphandle kwamakhono okubhala amakhodi adingekayo kanye nokuphathwa kwe-backend elula, ukusiza abasebenzisi bonge isikhathi esanele nemali.

Ngenkathi i-Shopify yenza izinto ezithile zisheshe futhi zibe lula, kusenomzamo omkhulu wokuwenza ukuze uthuthukise izinga lesayithi lakho. Ukusuka esakhiweni sesayithi kuye kudatha ehleliwe kanye nokwenza kahle kwamagama angukhiye, ukunaka kakhulu ukuthi izici ze-SEO zisebenza kanjani kubaluleke kakhulu. 

Ukusebenzisa ezinye izindlela ezihamba phambili ze-Shopify SEO kungakhuphula amathuba akho okuthola ithrafikhi nokuthengisa kuwebhusayithi yakho kusuka ezinjini zokusesha ezifana ne-Google. Kungakho sikhethe amathiphu asebenzayo okusiza i-SEO eyinhloko yesitolo sakho sakwaShopify. Ake siqale!

Okungenani u-43% wayo yonke ithrafikhi ye-e-commerce ivela ocwaningweni lwe-organic lwe-Google. U-37.5% wayo yonke i-traffic eya kumasayithi we-e-commerce ivela ezinjinini zokusesha. U-23.6% wama-oda we-e-commerce axhumene ngqo nethrafikhi yezinto eziphilayo. U-51% wabantu abasebenzisa i-inthanethi bathole ngomkhiqizo omusha noma inkampani ku-inthanethi.

Qala kabusha

1. Lungiselela Isakhiwo Sakho Sesayithi YakwaShopify

Kubalulekile ukuhlela okuqukethwe ekhasini lakho ngendlela efanele ukuze abathengi bakwazi ukuthola imikhiqizo ngokushesha. Uma abathengi bethola kalula abakufunayo, kungenzeka bachithe isikhathi esiningi kusayithi lakho futhi bahlole amakhasi engeziwe, okubuye kukhuphule izinga lenjini yokusesha.

Kodwa ungenza kanjani isayithi lakho libe lula ukuzulazula? Okokuqala, ungangeni ngokweqile ngezigaba nezigatshana. Gcina isakhiwo silula ukuze uvumele izinjini zokusesha zikhase isayithi lakho futhi ziklelise imikhiqizo yakho.

Isakhiwo sesayithi esilula, esinobungani be-SEO singabukeka kanje:

Shopify Isakhiwo Sesayithi Nokuzulazula

Hlela okuqukethwe kwakho nge-Shopify, usebenzisa noma yiziphi lezi zakhiwo:

  • Ikhasi eliyisiqalo > Amakhasi Esigaba > Amakhasi Omkhiqizo
  • Ikhasi eliyisiqalo > Amakhasi Omkhakha > Amakhasi Esigaba esingaphansi > Amakhasi Omkhiqizo

Ngaphezu kwalokho, faka i- Mayelana neKhasi futhi Contact Page ukukhombisa ukwethembeka nokwethembeka kwesayithi lakho.

2. Thuthukisa Ulwazi Lwakho Lomsebenzisi

Ziningi izindlela zokuthuthukisa ulwazi lomsebenzisi kusayithi lakho, ezihlanganisa:

Ijubane Lesiza - Kuhlala kwehla kubasebenzisi abafinyelela ngokushesha imininingwane abayidingayo. Uma isayithi lakho litholakala kalula futhi yonke into isebenza ngokushesha, izivakashi zivame ukuchitha isikhathi esiningi esitolo sakho. Ukuze ukhuphule isivinini sesayithi lakho le-Shopify, ungakwazi:

  • Sebenzisa itimu esheshayo, esebenziseka kalula
  • Susa izinhlelo zokusebenza ongazisebenzisi
  • Gwema ukusebenzisa izilayidi
  • Sebenzisa izithombe ezincane, ezenziwe kahle

Sebenzisa Idizayini Ephendulayo - Umklamo ophendulayo imayelana nokwenza isayithi lakho libukeke lichwepheshe kunoma iyiphi idivayisi, okuhlanganisa amadeskithophu, ama-smartphone, namathebulethi. Amatimu aphendulayo angathuthukisa ngendlela emangalisayo ukuzizwisa komsebenzisi nokusebenziseka, okuholela ezivakashini eziphindayo kanye noshintsho olwandisiwe.

3. Gxila Emagameni Angukhiye Aqondile Aqondiwe

Shopify Umhlahlandlela we-SEO ubonakala ungaphelele ngaphandle kocwaningo lwamagama angukhiye - isisekelo esiqinile sempumelelo ye-SEO. Kepha uwathola kanjani amagama angukhiye afanele ukushayela ithrafikhi esitolo sakho?

Indlela engcono kakhulu ukuxhumana nochwepheshe be-SEO ubacele ukuthi benze uhlu lwezihloko ezibalulekile ezisetshenziswa izethameli zakho lapho zicinga imikhiqizo efana neyakho. Ungathola futhi ugqozi ezihlokweni ezifana nalezi:

  • Abantu bakho bomthengi
  • Ukusesha izinkundla nama-subreddits ahlobene nemikhiqizo yakho
  • Bheka izihloko, izincazelo ze-meta, nombhalo ohlukile wesithombe osetshenziswa kumasayithi wezimbangi
  • Ama-hashtag enkundla yezokuxhumana ahlobene nemikhiqizo yakho

4. Lungiselela Amakhasi Wakho Womkhiqizo wakwaShopify

Uma uqala isitolo esisha sha, thuthukisa ikhasi lakho eliyisiqalo, amaqoqo emikhiqizo eyinhloko, namakhasi omkhiqizo athengiswa kakhulu. Ukunquma ukuthi yimaphi amakhasi ongawathuthukisa, landela lezi zindlela:

  • Amakhasi omkhiqizo adale i-buzz kakhulu lapho wethula isitolo sakho
  • Amakhasi omkhiqizo anamagama angukhiye aseshwa kakhulu owatholile

Manje njengoba usuwazi ukuthi yimaphi amakhasi okufanele uwathuthukise kuqala, ake sibone ukuthi ungawaqamba kanjani amakhasi kuyo yonke isayithi. Sebenzisa le fomula elula: 

Keyword 1 – Shop for Keyword 2 – Store Name

Ngokwesibonelo:

Custom T-shirts – Shop for Custom T-shirts Online – The Store

Okulandelayo, bhala izihloko futhi izincazelo zemeta ngemikhiqizo nezigaba zakho. Ungabheka kumasayithi oqhudelana naye, kodwa izethameli zizokujabulela okuqukethwe kwasekuqaleni. Khumbula, incazelo ye-meta yithuba lakho lokuthola umsebenzisi wenjini yokusesha ukuthi achofoze… ngakho-ke kufanele iphoqe.

ThinkGeek wenze lokho kanye nencazelo yethoshi le-LED elilula eliqala ngomugqa:

Uyazi ukuthi yini emunya ngamathoshi avamile? Ziza ngemibala emibili kuphela: emhlophe noma leyo ephuzi-mhlophe esikhumbuza amazinyo omuntu othanda ukuphuza ikhofi. Yiluphi ubumnandi lolo hlobo lwethoshi?

ThinkGeek

Uma unesayithi elikhulu kakhulu, ungakwazi futhi lungiselela ngokuhlelekile isihloko sakho se-Shopify nezincazelo ze-meta.

5. Cela Ukubuyekezwa Komkhiqizo

Uma umema amakhasimende ukuthi ashiye izibuyekezo, udala inkundla yokuthuthukisa kokubili ikhasi lakho lemiphumela yenjini yokusesha (serp) ukungena kanye nokusiza ukukhulisa izinga lakho. Idatha yokubuyekeza ibhalwe ngekhodi ekhasini elisetshenziswayo amazwibela acebile ngakho-ke izinjini zokusesha ziyibonisa ngokuzithandela, zihlukanise okufakile kwakho kwezimbangi zakho:

serp nezibuyekezo

Izibuyekezo ezihambisanayo futhi zengeza i-verbiage emakhasini omkhiqizo ukuze izinjini zokusesha zihlale zibuya ukuzophinda zikhombe amakhasi. Futhi-ke, ukubuyekezwa kunomthelela omkhulu esinqumweni sokuthenga.

U-90% wabahlanganyeli uthonywa ukubuyekezwa okuhle kwe-inthanethi.

I-Zendesk

Ezinye izifundo zibonise okutholakele okufanayo: ngokwesilinganiso, abantu abaningi bathemba ababuyekezi abaku-inthanethi njengoba nje bethemba izincomo zezwi lomlomo. Kubalulekile ukuthi lezi zibuyekezo azikho nje kuphela ezinkundleni zokubuyekeza kodwa nasemakhasini omkhiqizo wakho.

Kunezindlela eziningana qinisekisa amakhasimende ukuthi abuyekeze ibhizinisi lakho; linganisa izinketho zakho, bese uthola ukuthi iyiphi indlela efanele ibhizinisi lakho.

6. Hlanganisa iSayithi Yakho yakwaShopify Nesikhungo Somthengisi se-Google

Abantu abaningi abakuboni lokho kushicilela okuphakelayo kwakho Isikhungo se-Google Merchant kuyadingeka ukuze wenze umkhiqizo wakho ubonakale Ukuthenga kwe-Google imiphumela. Futhi cishe lonke ukusesha komkhiqizo ku-Google kunemiphumela ye-Google Shopping ehlanganiswe ne-SERP:

Iphaneli ye-Google Shopping kuma-organic SERPs

Lokhu kudinga ukuthi wena engeza i-Google njengesiteshi esitolo sakho sakwaShopify. Uma usuyihlanganisiwe, ungakwazi ngisho nokuthuthukisa izincazelo zomkhiqizo ukuze uthole ukukhomba okwengeziwe emiphumeleni yosesho lwe-Google.

7. Sebenzisa Izinhlelo zokusebenza ze-Shopify SEO kanye namanye Amathuluzi we-SEO

Shopify izinhlelo zokusebenza zikusiza ukuthi uqondise izindaba ze-SEO ezibalulekile ukulungisa futhi wonge isikhathi nemali ngenkathi uthuthukisa i-SEO yakho. Inikeza isheke elizenzakalelayo lezihloko zekhasi, izihloko, izincazelo ze-meta, isivinini, okuqukethwe, nokuningi. Ungasebenzisa Shopify amathuluzi afana I-TinyIMG Image Compressor futhi Semrush ukuhlinzeka ngedatha ehlelekile ezinjinini zokusesha ukuthuthukisa imiphumela yosesho. Futhi, kunjalo, ungakhohlwa ukubhalisa isayithi lakho nge I-Google Search Console ukuze ukwazi ukuhlonza futhi ulungise izinkinga ezibikwa yi-Google.

Ukufaka phezulu

Zonke izikhombisi ezibalwe ngenhla zingase zingafaki konke okufanele ukwazi nge-Shopify SEO kodwa ngokuqinisekile zizoshayela ithrafikhi ebalulekile evela ezinjinini zokusesha. Kungcono ukuya ochwepheshe for Izinsizakalo ze-SEO ze-eCommerce ukuma ngaphambi kwezimbangi zakho futhi wandise ukuthengiswa kwemikhiqizo yakho.

Uma isitolo sakho singabonakali siphezulu kumazinga, ungase uphuthelwe ukudayiswa — nanoma imikhiqizo yakho iyikhwalithi ephezulu kakhulu. I-SEO inamandla okuthungatha amakhasimende ngenhloso yokuthenga.. noma ukuwayisa kwesiqhudelana naye.

Ukudalula: Martech Zone ibuyekeze lesi sihloko futhi ihlanganisa izixhumanisi eziphethwe.

Itisha Govil

U-Itisha uchwepheshe wokumaketha wedijithali onguchwepheshe SEO kanye nomkhangisi wokuqukethwe. U-Itisha usebenze kule mboni isikhathi esingaphezu kweminyaka embalwa manje futhi ujabulela ukubhuloga nokuhlola amabhulogi afundisayo asiza ukwengeza olwazini lwakhe lokumaketha kwedijithali.

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