Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

Ingabe Kufanele Uziguqule Ngokuzenzakalelayo Ukushicilela Okufanayo Kuwo wonke Amaphrofayili Akho Emidiya Yokuxhumana?

Ngenkathi ama-algorithms e-Twitter esanda kuvulwa, okutholwe okuthokozisayo ukuthi amaphrofayili e-Twitter enza ngokuzenzakalelayo ukushicilela kwawo ezinkundleni zokuxhumana awazange anikezwe izinga elifanayo lokubonakala njengokuthunyelwe komdabu. Ngadumala kancane ngalokhu. Nginephrofayela yomuntu siqu ye-Twitter lapho ngizibandakanya khona mathupha namanye ama-akhawunti we-Twitter kodwa Martech ZoneI-akhawunti ye-Twitter iyindawo lapho abantu bengalandela khona izihloko zethu kodwa kungadingeki bazithobe emibonweni yami ngezinye izinto. Lokho kusho… Ngeke ngishintshe indlela engithumela ngayo noma indlela engisebenzisa ngayo i-Twitter. Ngizochaza ukuthi kungani...

Ukuthumela Komdabu

Kunezinzuzo ezimbalwa zokuthumela okuqukethwe kwenkundla yezokuxhumana ngokwemvelo endaweni ngayinye kunokusebenzisa amathuluzi azenzakalelayo ukushicilela endaweni eyodwa emaphakathi. Nazi ezinye izinzuzo ezibalulekile:

  1. Izici eziqondene nenkundla: Inkundla yezokuxhumana ngayinye inikeza izici ezihlukile namafomethi asetshenziswa kangcono lapho uthumela ngokomdabu. Ngokwenza okuqukethwe okuqondene nenkundla ethile, ungasebenzisa lezi zici futhi uthuthukise okuqukethwe kwakho ukuze uthole ulwazi lomsebenzisi wenkundla ngayinye. Isibonelo, ukugcizelela kwe-Instagram kokuqukethwe okubukwayo, ama-hashtag, nezindaba kudinga indlela ehambisanayo, kuyilapho umkhawulo wabalingiswa be-Twitter kanye nesiko lokuphinda libhale kabusha kufuna okuthunyelwe okufushane nokubandakanyayo.
  2. Okuncanyelwayo kwezithameli: Izinkundla ezihlukene zenkundla yezokuxhumana ziheha ukuhlukahluka kwabasebenzisi babantu kanye namaphethini okuxhumana. Ngokwenza okuqukethwe kwakho kuhambisane nengxenyekazi ngayinye, ungakwazi ukuvumelanisa kangcono nezintandokazi nokuziphatha kwababukeli bakho. Ukuqonda ama-nuances enkundla ngayinye kukuvumela ukuthi udale okuqukethwe okuzwakala kahle kakhulu, okuholela ekuhlanganyeleni okuphezulu kanye nokuxhumana okuqinile nabalandeli bakho.
  3. Ukucatshangelwa kwe-algorithmic: Ama-algorithms enkundla yezokuxhumana aklanyelwe ukubeka kuqala okuqukethwe okusebenza kahle ngaphakathi kwenkundla yawo ethile. Ukuthumela ngokomdabu kukuvumela ukuthi uqonde futhi uvumelane nezintandokazi ze-algorithmic zeplathifomu ngayinye. Ngokwenza okuqukethwe kwakho kuhlangabezane nemibandela ye-algorithmic yeplathifomu, ungakwazi ukwandisa amathuba okuba okuthunyelwe kwakho kubonwe izithameli eziningi futhi uthole ukuzibandakanya okwengeziwe.
  4. Ukwakhiwa komphakathi kanye nokuzibandakanya: Ukuthumela ngokomdabu endaweni ngayinye kukwenza ukwazi ukwakha umphakathi oqinile futhi ukhuthaze ukusebenzelana okujulile. Ngokuzibandakanya ngokuqondile nabalandeli bakho ngokusebenzisa izici eziqondene nenkundla njengamazwana, ukuthanda, ukwabelana, nemilayezo eqondile, ungakwazi ukusungula ukuxhumana okuyiqiniso nokuzuzisayo. Leli zinga lokusebenzelana komuntu siqu lingaholela ekwenyukeni kokwethembeka, ukumela umkhiqizo, kanye nokumaketha ngomlomo.
  5. Ukuvumelana komkhiqizo: Yize kubalulekile ukulungisa okuqukethwe kunkundla ngayinye, ukugcina ukufana komkhiqizo kuzo zonke iziteshi zenkundla yezokuxhumana kubalulekile. Ngokuthumela ngokomdabu, unokulawula okwengeziwe phezu kwephrezentheshini ebonakalayo, ithoni, kanye nemiyalezo yokuqukethwe kwakho endaweni ngayinye. Lokhu kuvumelana kuqinisa ubunikazi bomkhiqizo wakho futhi kusiza abasebenzisi babone futhi baxhumane nomkhiqizo wakho eziteshini ezihlukahlukene.

Ngokuqonda nokusebenzisa izici eziyingqayizivele, izintandokazi, ama-algorithms, nokuziphatha komsebenzisi kwenkundla ngayinye, ungakwazi ukukhulisa ubukhona bakho benkundla yezokuxhumana nokuzibandakanya.

Iyathumela ngokuzenzakalelayo

Ukuthumela ngokuzenzakalelayo kusetshenziswa inkundla yokumaketha yenkundla yezokuxhumana noma ukuhlanganisa Uhlelo lwakho Lokuphatha Okuqukethwe (CMS) futhi inganikeza izinzuzo ezimbalwa:

  1. Ukusebenza kahle kwesikhathi: Ukusebenzisa inkundla yokuhlela noma ukuhlanganiswa kwe-CMS kukuvumela ukuthi uhlele futhi uhlele okuqukethwe kwakho kwenkundla yezokuxhumana kusenesikhathi. Esikhundleni sokuthumela okuqukethwe mathupha ngesikhathi sangempela, ungakha futhi uhlele okuthunyelwe kusenesikhathi, ukongela isikhathi esibalulekile futhi uhlele ukuhamba kwakho komsebenzi. Lokhu kuzenzakalela kukukhulula ukuthi ugxile kweminye imisebenzi ebalulekile noma uhlanganyele nezithameli zakho ngesikhathi sangempela.
  2. Ukuvumelana: Ukungaguquguquki kubalulekile ekugcineni ubukhona benkundla yezokuxhumana. Ukuhlela izinkundla noma ukuhlanganiswa kwe-CMS kukuvumela ukuthi ugcine ishejuli evamile yokuthumela ngisho nalapho umatasa noma ungatholakali. Ngokuhlela okuqukethwe kusenesikhathi, uqinisekisa ukugeleza okungaguquguquki kokuthunyelwe, okungasiza ukugcina izethameli zakho zibandakanyekile futhi kuthuthukise isu lakho lonke lenkundla yezokuxhumana.
  3. Ukuhlela kwamasu: Ukuhlela nokuhlela okuthunyelwe kusenesikhathi kukuvumela ukuthi uthathe indlela yamasu kokuqukethwe kwakho kwezokuxhumana. Ungakwazi ukuvumelanisa okuthunyelwe kwakho nemicimbi ezayo, ukukhushulwa, noma imikhankaso, uqinisekise okuqukethwe okufika ngesikhathi nokufanelekile. Lokhu kuhlelwa kwamasu kukwenza ukwazi ukugcina isu lokuqukethwe elibumbene futhi uqondise kangcono imizamo yakho yenkundla yezokuxhumana nezinhlelo zakho zokumaketha zizonke.
  4. Izithameli eziqondiwe: Izinkundla zokuhlela noma ukuhlanganiswa kwe-CMS kuvame ukuhlinzeka ngezinketho zokukhomba, okukuvumela ukuthi ufinyelele izingxenye ezithile zezithameli zakho. Ungakwazi ukuhlela okuthunyelwe ukuthi kuphume ngezikhathi ezifanele lapho izethameli zakho ezihlosiwe cishe zizosebenza ezinkundleni zokuxhumana. Ngokusebenzisa imininingwane yezithameli kanye nezibalo, ungakwazi ukuthuthukisa ukusatshalaliswa kokuqukethwe kwakho futhi wandise amathuba okufinyelela abantu abalungile ngemilayezo yakho.
  5. Ukuphathwa kweziteshi eziningi: Uma usebenza ezinkundleni zokuxhumana eziningi, ukusebenzisa inkundla yokushejula noma ukuhlanganiswa kwe-CMS kungenza inqubo yokuphatha ibe lula. Ungakha futhi uhlele okuqukethwe kwamapulatifomu ahlukahlukene kusuka kusixhumi esibonakalayo esisodwa, kukusindise ekungeneni nasekuphumeni kuma-akhawunti ahlukene. Lokhu kuphatha okumaphakathi kwenza kube lula ukugcina ubukhona bebhrendi obungaguquki eziteshini eziningi.
  6. Ukulandelela ukusebenza: Izinkundla eziningi zokuhlela zinikeza izibalo nezici zokubika ezihlinzeka ngemininingwane ekusebenzeni kokuthunyelwe kwakho. Ungakwazi ukulandelela amamethrikhi okubandakanya, afana nokuthandwa, ukwabelana, namazwana, kanye nokukhula nokufinyelela kwezithameli. Lezi zibalo zingakusiza uqonde ukuthi yikuphi okuqukethwe okuthinta kakhulu izethameli zakho futhi ulungise isu lakho lenkundla yezokuxhumana ngokufanele.

Ngenkathi ukuthunyelwa okuzenzakalelayo kwe-cross-posting kungakonga isikhathi nomzamo, cishe uzobona ukwehla ekusebenzisaneni kwakho, ukuzibandakanya, kanye nokuguqulwa kwakho okungenzeka. 

Ngakho… Iyiphi Engcono Kakhulu Ebhizinisini Lakho?

Kungase kube khona abeluleki abambalwa benkundla yezokuxhumana ezithamelini zami abangavumelani neze. Kulungile, wamukelekile ngokuphelele embonweni wakho… kodwa khumbula ukuthi indlela oziphilisa ngayo incike ezinkampanini ezifuna ukuzibandakanya ngokujulile nokukhulisa umphakathi wazo wenkundla yezokuxhumana. Kwezinye izinkampani, angiziboni nje RIO kungakhathaliseki ukuthi yiliphi izinga lomzamo abawenzile kukho.

Umbuzo wokuthi ingabe uthumela ngokuzenzakalelayo noma cha ngokwemvelo ezinkundleni zokuxhumana wehlela emibuzweni emibili ehlukene, ngombono wami:

  1. Ingabe Wakha Umphakathi? Umphakathi ungaba utshalomali oluhle kakhulu emizamweni yenkampani. Ukukhulisa umphakathi ophilayo lapho ontanga besiza ontanga kuwusizo olukhulu. Nakuba kungase kungakhokhi ngokushesha, ngokuhamba kwesikhathi umphakathi ungasizana, ungacela impendulo enamandla, futhi ungase uphromothe imikhiqizo namasevisi uma usufinyelele usayizi othile. Martech Zone inezithameli, kodwa imizamo eminingana yokwenza umphakathi ayiphumelelanga. Ngenxa yalokhu, akufanelekile umzamo wami ukuzibandakanya mina siqu futhi ngichithe ithani lesikhathi ezinkundleni zokuxhumana. Kunalokho, ngenza ukushicilela kwami ​​ngokuzenzakalela bese ngiphendula lapho kudingeka.
  2. Ingabe Ukuhlanganyela Kune-ROI? Ngenxa yokuthi unokulandela okuhle kanye nomsebenzi omningi ku-akhawunti yakho yenkundla yezokuxhumana akusho ukuthi labo bantu bazothenga imikhiqizo noma amasevisi akho. Uma ungakwazi ukuxhuma amachashazi phakathi kwemali engenayo kanye notshalomali lwakho lwenkundla yezokuxhumana, kungenzeka ukuthi kunebhizinisi elihle lokuhamba. Sikubone mathupha lokhu. Kwamanye amaklayenti ethu, okuthunyelwe kwenkundla yezokuxhumana kushayela imali eqondile kumasayithi awo we-e-commerce. Kwamanye amakhasimende... njengezinkampani zokubonisana noma izinkundla zesofthiwe, sibona ukuhlobana okuncane noma akukho nhlobo phakathi kokusebenzelana kanye nemali engenayo yangempela.

Kubalulekile ukuqaphela ukuthi inhloso yazo zonke izinkundla zokuxhumana ukukhulisa abasebenzisi bazo futhi bajulise ukuzibandakanya kwabo. Izinkundla zokuxhumana zenza imali ngokukhangisa… ngakho uma zinabasebenzisi abaningi futhi bebaqonda ngokwengeziwe, kuba ngcono ukukhomba futhi kuyanda imali yabo engenayo. Bazohlala bekutshela ukuthi kufanele ushicilele ngokwemvelo futhi utshale imali eningi ezinkundleni zabo. Lokho akuhlali kunenzuzo emgqeni wakho ophansi njengebhizinisi, noma kunjalo!

Iseluleko sami kunoma yiliphi ibhizinisi ukuthi uhlole futhi wenze ngokugcwele. Kulokhu, ngikholwa ukuthi ungabelana ama-URL omkhankaso emicimbini, okuqukethwe, amaphromoshini, noma imikhiqizo yendabuko inyanga eyodwa noma ezimbili… bese uhlola ukwenza okuzenzakalelayo inyanga eyodwa noma ezimbili. Uma ungaboni imali engenayo uma utshala ekuthumeleni ngokomdabu, ungase ufune nje ukonga imali nesikhathi ngokuthumela okuzenzakalelayo. 

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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