Ungakugwema Kanjani Ukuzibulala Kwesayithi

ibhande le-seo

Umbuzo wethu wokuqala lapho iklayenti lisitshela ukuthi bazokwakha isayithi elisha ukuthi ngabe isikhundla sekhasi nesakhiwo sesixhumanisi sizoshintsha. Esikhathini esiningi impendulo inguyebo… futhi kulapho uqala khona ukuzijabulisa. Uma uyinkampani esunguliwe enesiza isikhashana, ukuthuthela ku-CMS entsha nokuklanywa kungaba yisinyathelo esihle… kepha ukuqondisa kabusha ithrafikhi ekhona kufana nokuzibulala kwe-SEO.

404 isikhundla seo

Ithrafikhi iya esizeni sakho kusuka emiphumeleni yosesho… kepha umane wabaholela ekhasini lama-404. Ithrafikhi ifika esizeni sakho kusuka kuzixhumanisi ezisatshalaliswa ezinkundleni zokuxhumana… kepha umane wabaholela ekhasini lama-404. Ukubalwa kokukhulunywa kwezenhlalo nge-URL ngayinye manje kubika u-0 ngoba ama-social count apps afana nokuthandwa yi-Facebook, ama-tweets e-Twitter, amasheya e-LinkedIn, nokunye kugcina imininingwane ngokususelwa ku-URL… osanda kuyishintsha. Ungahle ungazi nokuthi bangaki abantu abaya ngqo kumakhasi angama-404 ngoba amasayithi amaningi ungayibiki leyo datha kuma-analytics akho.

Okubi kunakho konke, igunya elingukhiye eligunyaziwe onqwabelene ngalo ekhasini ngalinye ama-backlinks manje iphonswa ngefasitela. I-Google ikunika izinsuku ezimbalwa ukuthi uyilungise… kepha uma ingaboni ushintsho, ikulahla njengezambane elishisayo. Akukubi konke, noma kunjalo. Ungalulama. Lesi sithombe esingenhla siyiklayenti lethu langempela elahlekelwe ngaphezu kwama-50% awo wonke ama-organic search traffic, amademo wesoftware, futhi ekugcineni ibhizinisi elisha. Sabanika i Uhlelo lokufuduka lwe-SEO ngezixhumanisi kepha bekunganakwa nokukhishwa kwesayithi okusha njengokuhamba phambili kakhulu.

Lokho okubaluleke kakhulu kwashintsha.

Le nkampani ifake izinkulungwane zokuqondisa kabusha kuseva yabo. Ngemuva kwamasonto ambalwa, iGoogle ibonile futhi yababuyisela lapho bebekhona. Kwakungekho ngaphandle kokwethuka okuningi nokungalali ebusuku yiqembu, noma kunjalo. Ukuziphatha kwendaba lapha ukuthi ukwakha indawo entsha enezakhiwo ezintsha zokuxhumanisa kungaba isu elihle (ama-SEO guys kwesinye isikhathi aphikise lokho kuze kube sekufeni) ngenxa yokuguquka okwandayo ongakuthola. Kepha, kepha, kepha… qiniseka ukuthi u-301 uqondise kabusha zonke izixhumanisi zakho.

Usazolahlekelwa izibalo zakho zenhlalo. Sizama ezinye izindlela zokuyeka lokho ukuthi kungenzeki lapho sigcina isakhiwo sesixhumanisi sokuqukethwe okudala bese sibuyekeza isakhiwo sokuqukethwe okusha. Kuzoba mnandi!

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.