Siyini isiqubulo? Iziqubulo zemikhiqizo edumile kanye nokuvela kwayo
At DK New Media, isiqubulo sethu sithi Sisiza izinkampani ukuhlangabezana namandla azo wokumaketha. Ilingana nezinsiza ezahlukahlukene esizinikezayo - kusuka ekubonisaneni nomkhiqizo, ekuthuthukisweni kokuqukethwe, ekuthuthukisweni kokumaketha online ... konke esikwenzayo ukukhomba izikhala kumasu nokusiza izinkampani ukuthi zigcwalise lezo zikhala. Asikakafiki nje ekuyenzeni ibe uphawu lwentengiso, ukuthuthukisa ividiyo enegciwane noma ukufaka i-jingle… kepha ngiyawuthanda umyalezo owuthumelayo.
Siyini isiqubulo?
Isiqubulo yisiqubulo noma ibinzana elingalibaleki elisetshenziswe kumongo wezepolitiki, owezentengiselwano, owenkolo, nokunye njengokuphindaphindwa komqondo noma injongo. Igama lesiqubulo lisuselwa kuslogorn okwakuyi-Anglicisation yeScottish Gaelic ne-Irish sluagh-ghairm tanmay (sluagh "ibutho", "host" + gairm "cry"). Iziqubulo zokumaketha zivame ukubizwa imigqa yamathegi e-United States noma imichilo e-UK. Abantu baseYurophu basebenzisa amagama izisekelo, amasiginesha, izimangalo noma ukukhokhelwa.
Ngabe ukhona okhumbula isiqubulo sethu? Akungabazeki… Angiqiniseki ngisho nokuthi umlingani wami webhizinisi uyazi ukuthi leso yisiqubulo sethu! Eqinisweni, ngabe ukhona okhumbula isiqubulo sanoma ngubani? Ku-infographic engezansi kusuka ku-BestMarketingDegrees.org, badabula iningi lemikhiqizo edumile neziqubulo zabo - futhi angibonanga lutho. Ngicabanga ukuthi eminye mihle impela… hhayi nje ngenxa ye-verbiage yayo kepha ngenxa yemiyalezo engezansi eyishoyo noma izama ukuyisho. Ngenkathi uphawu negama lenza inkampani ikhombe, isiqubulo singakhuluma kakhulu ngesiko nemiphumela abayizuzele amakhasimende abo.
Isibonelo, iMcDonald's, ilwa nokuhlaselwa okukhulu - kusuka embonini yezokudla, kusuka kubabhikishi abancane bamaholo, kanye nakwezinhlangano ezilwa nezinkampani. Noma kunjalo, i- Ngiyi-lovin 'it! isiqubulo sidweba isithombe esicace bha. Abathengi bayayithanda, abasebenzi bayayithanda (futhi kwesinye isikhathi nabanini bamasheya nabo). Yisiqubulo esifanelekile sokulwa nokwasemuva okungekuhle abakulwa ngosuku oluthile. Faka imibala yabo ekhanyayo, izitolo ezihlanzekile, nezinkukhu ezesabekayo zezinkukhu - futhi noma ngubani oqhamuke nesiqubulo wenze umsebenzi omuhle.
Lokhu kukhombisa iziqubulo nokuziphendukela kwemikhiqizo edumile efana neFedEx, iVerizon, iMaxwell House, iDe Beers, i-Avis, iNike, iLas Vegas, iWendy's, iBurger King, iMcDonald's, iPepsi neCoca-Cola.