Ukukhangisa Okuqukethwe

Okudingwa Amabhizinisi Akukhumbule Ngokufuduka Kwezobuchwepheshe (okungenakugwenywa).

Emashumini ambalwa eminyaka adlule, ngibe nenjabulo yokusebenza nhlangothi zombili zomkhakha wokuguqulwa kwedijithali. Ngisize iSoftware njengesevisi (SaaS) abathengisi bathuthukisa, basungule futhi bakhulise izinkundla zabo kusukela kwabancane abasaqala ukuthola imali yangaphambili ngokutholwa kwebhizinisi. Ngisize futhi amabhizinisi awo wonke amasayizi ukuthi asebenzise ubuchwepheshe ukuze andise ukusebenza kahle kwangaphakathi kanye nolwazi lwamakhasimende angaphandle.

Njengoba ngisebenze nezinkampani ukuze ngisebenzise futhi ngithuthele ubuchwepheshe bazo, kuvame ukuzisola ngaphakathi ngokukhetha ezinkundleni ibhizinisi labo elikwenzile ngaphambilini ekusebenziseni izixazululo. Esikhathini esiningi salezi zimo, angivamile ukubona a iphutha yenziwa. Engivame ukukubona esikhundleni sezinkinga ezintathu ezihlukene:

  • Innovation: Izinkampani zivame ukunganaki ubungozi ekukhetheni kwazo abathengisi, ngakho-ke azinaki inkundla ngaphandle kokuthi isungulwe ngokugcwele futhi yamukelwe kabanzi. Ubuchwepheshe obusha, ngokwencazelo, abusungulwa futhi bamukelwa kabanzi, noma kunjalo. Njengoba izinkampani zibheka ukufaka ubuchwepheshe obusafufusa, akufanele zingakunaki ukuqalisa noma amabhizinisi amancane, agugile angathuthukela futhi alungise izixazululo zawo ukuze kuzuze inkampani. 
  • Amapulatifomu: Yize izinkundla zebhizinisi zivame ukuba phezulu ezinhlobonhlobo zeminikelo, ukuhlanganiswa nezinqubo, azisheshi nje kuphela ukusungula (noma ukuthola) ubuchwepheshe obusha, kodwa nokusebenzisa lezi zitaki kungaba nzima kakhulu ukwenza inkundla ngokwezifiso ivumelane nezinqubo zenkampani. . Ukuze kuzuzwe imbuyiselo ekutshalweni kwezimali kobuchwepheshe, izinkampani kumele zisebenzise ingxenyekazi enkulu ngangokunokwenzeka ukuze zibone imiphumela. Kodwa-ke, lokho kungase kuthathe izinyanga noma iminyaka ukuqaliswa ngokugcwele enhlanganweni futhi kungase kuphazamise ngendlela emangalisayo.
  • Izinkampani: Amabhizinisi angavuthiwe ekuguquleni kwawo kwedijithali futhi angenazo izindlela nezinqubo ezifakazelwe adinga izixazululo ezingeke zinikeze ubuchwepheshe kuphela kodwa neziqondiso zokuthuthukisa ibhizinisi lawo.

Yingakho ngingazibophezeli ekuncomeni inkundla eyodwa yawo wonke amabhizinisi. Ayikho into enjengokuthi a ipulatifomu ehamba phambili ngaphandle uma inkampani ikwazi ukwamukela nokusebenzisa ngokugcwele inkundla ukuze izuze ekutshalweni kwayo. Nazi izimo ezimbalwa:

  • Inkampani encane ithola ukutshalwa kwezimali okuncane futhi ifisa ukutshala ku-CRM nobuchwepheshe bokuvumela ukuthengisa ukuze ikhulise isu layo lokuthola. Banedlanzana labasebenzi futhi okwamanje abanalo inqubo yokuqapha ipayipi labo, babeka phambili abasebenzi babo abathengisayo. Nakuba inkundla yebhizinisi izohlinzeka ngezinga kanye nazo zonke izici ezizidingayo, umugqa wesikhathi wokusebenzisa ngeke unikeze ukuguqulwa, futhi izinsiza ezidingekayo ukuze kufundwe nokusebenzisa isistimu kuzokhubaza inhlangano. I-CRM eshibhile enenqubo yokuthengisa ejwayelekile ingaba lula ukuyisebenzisa, idinga ukuqeqeshwa okuncane futhi ilethe inqubo eqondile ekuthengiseni.
  • Umthengisi omkhulu emakethe ye-e-commerce eqhudelana kakhulu ufuna ukusebenzisa ubuhlakani bokwenziwa nokufunda ngomshini ngezindlela ezintsha ezingase ziqede ukuncintisana kwabo. Banesitaki sobuchwepheshe esiyinkimbinkimbi esinethani lokuhlanganisa kodwa iqembu langaphakathi elinamakhono aphezulu. Isixazululo se-AI esingekho eshalofini sokuhlukanisa i-e-commerce marketing singasetshenziswa futhi sihambise inaliti. Kodwa-ke, ukuqasha insizakalo yesayensi yedatha ye-e-commerce kanye nenkundla yokuphathelene kuzobavumela ukuthi basebenzise wonke amakhono nedatha abanayo ngaphakathi ukuze bakhulise ngokugcwele imbuyiselo yokutshalwa kwezimali. Ukuqhubekela phambili nesiqalo esincane se-AI kuzobanikeza ukunaka okugcwele kwenkampani njengoba bethuthukisa imephu yomgwaqo yomkhiqizo wabo ngoba bazoba iklayenti elibalulekile, futhi ikusasa lenkampani yesayensi yedatha lizoncika kakhulu empumelelweni yabo.
  • Inkampani yebhizinisi enezinkulungwane zabasebenzi kanye nezinqubo ezijwayelekile inqunyelwa kakhulu izinhlelo zayo zakudala kanye nomzamo owuthathayo ukwenza noma iyiphi inqubo ngokuzenzakalelayo noma ukuthuthukisa ulwazi lwamakhasimende. Nakuba ukufuduka nokuqeqeshwa kungaba umzamo obalulekile, bahlonze inkundla yebhizinisi engenziwa ngokwezifiso ngokugcwele izidingo zabo futhi inwetshwe ngamakhulu okuhlanganiswa okukhiqizwa njengoba inkundla ithola ubuchwepheshe obusha ngamandla. Inkundla ithatha unyaka ukuthi ifuduke futhi iqalise ukusebenza, kodwa inkampani ekugcineni iyakwazi ukuguqula idijithali.

IMcKinsey & Company yenze ucwaningo olunzulu ngoguquko lwedijithali, kungani lubalulekile empumelelweni yebhizinisi nokuthi kungani izinga lokuhluleka elethusayo. Okufakiwe kuzo zonke izinguquko ingozi yebhizinisi lamanje, umvuzo wejubane lokutholwa kanye nekhono lokukala. Akuwona wonke amapulatifomu angakwazi ukwamukela ukuvuthwa kwebhizinisi ngalinye, ukutholwa kwezimbangi kanye nokulindelwe ngamakhasimende alo. 

Ngamafuphi, kunezixazululo ezilungele isigaba senkampani yakho namuhla ezingeke zibe inkundla efanele yekusasa lakho. Nakuba ukufuduka kubonakala njengezindleko ezingadingekile, isiko lakho kufanele lishintshe likubone njengenzuzo ehlukile ehlala ikhona njengoba ubuchwepheshe butholakala futhi buthengeka. Yize ushintsho luvame ukubonakala njengokungakhululeki ezinhlanganweni, yilo kuphela oluqhubekayo endaweni yobuchwepheshe yanamuhla. 

Ukuhlaziya nokuqonda amathuluzi ibhizinisi lakho eliwadingayo namuhla ukuze liphumelele ngokuvamile kubaluleke kakhulu kunamathuluzi ozowadinga kusasa. Futhi umuntu kufanele acabange ukuthi indawo yakusasa yamathuluzi izohluka kakhulu kunaleyo etholakala namuhla.

Hlela Ukufuduka Kwakho Ngokuthenga Kwakho Kobuchwepheshe

Uma uhlelela ukuthuthela kwelinye izwe ngenqubo yokukhetha kwakho umthengisi, ikhono lokuqhubekela phambili nokwenza izinto ezintsha kuzoba ukukhetha okulula. Uma ngikhomba izixazululo ezifanele zamaklayenti ami, ngibeka phambili izinkundla ezinikeza amakhono okuthumela aphelele, izixhumanisi zokuhlela izinhlelo zokusebenza eziqinile (Ama-API) noma amakhithi kanjiniyela wesoftware (Ama-SDK). Ikhono lokufinyelela nokuthekelisa kalula idatha yakho lizokwenza ukuthutha kube lula kakhulu.

Ngeshwa, izinkampani zobuchwepheshe azenzi njalo ukushiya inqubo elula. Eqinisweni, ezinkundleni eziningi, kuyisu lokugcina siqu amaklayenti abo kunokuba anike amandla inkululeko yokuqhubekela phambili. Izindleko zalokhu zinkulu, ngakho khetha ngokuhlakanipha. Ikhono lokuthekelisa idatha yakho nawo wonke umsebenzi libalulekile. Uma ungakwazi, izindleko zokufuduka zizokhula.

Ukudalula: Le ndatshana yashicilelwa okokuqala ngqa Umkhandlu weForbes Agency.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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