Izici Zakamuva ze-Facebook Zisiza Ama-SMBs Ukusinda I-COVID-19

Usizo

Amabhizinisi amancane naphakathi nendawo (ama-SMB) abhekana nezinselelo ezingakaze zibonwe, nge 43% yamabhizinisi avaliwe okwesikhashana ngenxa Covid-19. Ngenxa yokuphazamiseka okuqhubekayo, ukuqiniswa kwesabelomali, nokuvulwa kabusha ngokuqapha, izinkampani ezisebenzela umphakathi we-SMB ziyasukuma zinikeze ukwesekwa. 

I-Facebook Inikela Ngezinsizakusebenza Ezibalulekile Kumabhizinisi Amancane Ngesikhathi Sobhadane

I-Facebook muva nje umkhankaso entsha imicimbi ekhokhelwa mahhala online umkhiqizo wama-SMB kungxenyekazi yawo - isinyathelo sakamuva esivela enkampanini, esiza amabhizinisi anezabelomali ezinqunyelwe ukukhulisa imizamo yawo yokumaketha phakathi nobhadane. Ngaphezu kwe Amabhizinisi amancane angu-80 njengamanje sebenzisa amathuluzi wokuthengisa wamahhala we-Facebook, axhumanisa abasebenzisi abangaphezu kwezigidi eziyizinkulungwane eziyi-1.4 abasekela amakhasi wamabhizinisi amancane kuleyo platform kuphela. Iqiniso? Akukaze kubaluleke kakhulu kuma-SMB ukusebenzisa amasu wokuxhumana nabantu njengo-Facebook ngenkathi amakhasimende ahlala ekhaya ngenxa yekusasa elibonakalayo.

Ngesici esisha se-Facebook, ama-SMB anethuba lokwenza imali ngemicimbi eku-inthanethi kanye namakilasi, futhi abonise iminikelo eyingqayizivele engahle ingabi nayo inkundla yabo. Ezinye izindlela iFacebook eye yenyuka ngazo ukusiza umphakathi we-SMB kufaka phakathi ukunikela ngemali eyizigidi ezingama- $ 100 eziwukheshi kanye nezikweletu zezikhangiso zamabhizinisi amancane afanelekile nokwethula Izitolo zeFacebook ukusiza amaSMB ukuqalisa ukunikela kwawo nge-e-commerce. Ipulatifomu ibuye ivumele ama-SMB ukuthi ashicilele izibuyekezo zamahora nezinguquko zensiza kumakhasi e-Facebook, futhi amabhizinisi angazibheka ukuthi 'avaliwe okwesikhashana,' afana ne-Google Bhizinisi Lami.

Imicimbi Ekhokhelwa ku-Facebook Yokuvuselelwa Kwebhizinisi Elincane

Amanye Amapulatifomu Asukumela Phansi Ukukhombisa Ukuxhaswa Kwabo

Ngaphezu kokukhishwa kwe-Facebook, abahlinzeki abaningi bakhuphuke ngezixazululo ezinomthelela empumelelweni yesikhathi eside yama-SMB, isibonelo:

Ngezinhlelo ezivela ku-Facebook nakwezinye izikhulu zobuchwepheshe, ama-SMB angaqhubeka nokukhiqiza ukuqwashisa ngomkhiqizo, ukuxhumana ngezibuyekezo zebhizinisi, nokuxhumana namakhasimende abo ezinkundleni zokuxhumana abantu abaningi asebevele bekusebenzisa ukuhlala benolwazi ngesikhathi seCovid-19.

Ngaphezu kwalokho, ama-SMB angenayo iwebhusayithi azozuza kakhulu ngokusebenzisa izinkundla zokuxhumana ukukhulisa ukubonakala phakathi kwezilaleli zabo. Ukubamba iqhaza kulezi zindlela ekugcineni kuyisixazululo esihle esiphakathi kwama-SMB ukusinda ezikhathini ezingaqinisekile, nokwakha izinsiza ezidingekayo ukwakha ubukhona bewebhu obugcwele.

Angaqondwa Kanjani Ama-SMB ukuthi Iziphi Iziteshi Ezishayela Imiphumela Engcono Kakhulu

Njengoba ama-SMB efuna ukusizakala ngalezi zinhlinzeko ezintsha futhi aqinise imikhankaso yawo yezikhangiso ngokugcwele, kubalulekile ukuqinisekisa zonke izikhangiso, igama elingukhiye, nokubalwa kwezingcingo. Ngo- I-CallRail, sisiza ama-SMB ukuthi asebenzise ngokugcwele ukumaketha kwawo futhi aqonde umphumela wedola ngalinye elisetshenzisiwe. Usebenzisa isoftware yokulandela umkhondo nokumaketha, ama-SMB anga: 

  • Khomba imaphi amaqhinga asebenza kakhulu ukuze bakwazi ukwaba kangcono izabelomali zabo
  • Qonda indlela amakhasimende akhetha ukuwafinyelela ngayo - eguqula izindlela zawo zokuxhumana nezikhangiso ngokufanele
  • extract imininingwane mayelana nekhwalithi yezingcingo nokusebenza ukwenza ngcono ukuthi baxhumana kanjani namakhasimende

Kubalulekile ukuthi wazi ukuthi ukusebenzisa ipulatifomu eyodwa ukuxhuma imikhondo evela kuyo yonke imithombo kusiza abathengisi ukuthola umbono ophelele wemizamo yabo - ukuqeda ukulandelana okuphikisanayo okubangelwa ukusebenzisa amapulatifomu amaningi ukubika ngokusebenza.

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