Ngabe i-Snap ingaba yisinyathelo esilandelayo ohambweni lomthengi wakho?

Ngabe i-Snap ingaba yisinyathelo esilandelayo ohambweni lomthengi wakho?

Ngezindlela eziningi, konke lokhu kuya ngokuthi ngubani ikhasimende lakho nokuthi uhambo lwabo luphi.

Wonke umuntu uyazi nge-Snapchat kuleli phuzu, akunjalo? Noma ngubani osesebumnyameni kulokhu? Uma kunjalo, nakhu konke odinga ukukwazi… Kungenye yezinkundla zokuxhumana ezithandwa kakhulu phakathi kwabaneminyaka engu-16 - 25 ubudala, kufanelekile ukuthi kube namahemuhemu angama- $ 5 Billion, futhi kuzwakala sengathi akekho umuntu owenza imali ngayo.

Manje, ingxenye yalokhu kungokwakhiwa. Kunezindawo ezimbalwa kuphela ongazikhangisa empeleni ku-Snapchat, futhi zonke ziyesabeka. Ungakhokhela izikhangiso ku- “Live News,” futhi uthole i-pre-roll yesibili engu-10 abasebenzisi abangazichofoza nje bangalindi nakancane. Ungakhangisa ngesici sabo esisha se- "Discover", esilungele ukuphazamisa indlela izingosi zezindaba nezokuzijabulisa ezisukela ku-CNN kuya kuComedy Central zikukhipha okuqukethwe kwazo. Zombili lezi zinketho zimbi kakhulu ngaphandle kokuthi ufuna ukwanda okubiza kakhulu futhi okungalindelekile ekuqwashisweni komkhiqizo.

Umbuzo ongabuzwa muntu, noma kunjalo, ukuthi singayifaka kanjani iSnapchat kulokho thina ukwazi isivele isebenza? Abantu abaningi babhala inethiwekhi yokuxhumana nomphakathi njengenkambiso (iphutha) futhi abaningi abaningi kunjalo Esaba yokudlala kunethiwekhi ngoba abayiqondi (iphutha elikhulu). Kungakho abantu bakhokhela izingane eziyiziphukuphuku njengami ukuthi zingene zizodlala ngobuchwepheshe obusha, nami ngikhona eshaqile ukuthi abantu abaningi abakaze bakuthole ezandleni zabo - ngokoqobo.

Ngingacabanga ngezimboni eziyishumi nambili - kufaka phakathi impilo yasebusuku, izindawo zokudlela, nokudayisa kwasendaweni - abangazuza kakhulu ngokufaka izakhi zamahhala ye-Snapchat isu labo lokumaketha, futhi konke kusongelwa eBhayibhelini iningi labo bonke abathengisi bedijithali abanamathela kulo… Uhambo lomthengi.

Uhambo Lomthengi Wendabuko

Uma ukwazi ngokwanele ukuthi ufunda Martech Zone, Ngiyaqiniseka ukuthi wazi konke ngohambo lomthengi wendabuko. Konke okuhlangenwe nakho kwamakhasimende kuvezwa kule modeli njengesinqumo esinengqondo, esinengqondo esenziwe ngumenzi wesinqumo onengqondo. Okokuqala, ikhasimende liyabona ukuthi linenkinga, bese liqala ukucwaninga ngezixazululo, bese lifunda kabanzi ngesixazululo sakho, bese liyalithenga, bese liba ngummeli waso. Kubonakala kuhlanzekile, kulula. Cishe kuhlanzekile futhi kulula kakhulu…

Kungenxa yokuthi kunjalo. Esikhaleni se-B2B, kunjalo kakhulu efanelekile. Esikhaleni se-B2C kunjalo ngezinye izikhathi efanelekile, kepha icishe ifane nomthetho wesithupha kunefomula yangempela. Ngakho-ke ungayilungisa kanjani le mithetho yesithupha ukuze ilingane i-Snapchat kunqubo?

Ukulungisa Uhambo Esizukulwaneni Esilandelayo

Ake siqale ngento yokuzala. Angizile lapha ukubhala esinye isiqeshana sendlela yokuthi ungamaketha kanjani ezinkulungwaneni zeminyaka eyizinkulungwane. Lezo zibhalwa ikakhulu ngabantu asebekhule kakhulu ukuthi bangasiqonda noma basebancane kakhulu ukuthi bangaqonda ibhizinisi, futhi anginayo intshisekelo kukho. Lokho kushiwo, kukhona umehluko we-BIG phakathi kokuthi abantu abasha basebenzisa kanjani ulwazi nokuthi amamodeli wabathengisi amabhere badla imininingwane.

Isibonelo, izinkulungwane zeminyaka zizonke zaziwa ngokungathembi ukukhangisa. Lokho ukwenza lula ngokweqile futhi abantu abaningi bayama lapho. Okungabuzwa muntu yimiphi iminyaka eyizinkulungwane esikhuluma nayo?

Abahlakaniphe kakhulu abanezikhangiso ezingethembi kakhulu zemali, kepha bayathanda ukucwaninga futhi bayakuthanda ngempela brand abazama ukukhala kabusha nabo. Bakhule benenani lolwazi lomuntu ezandleni zabo futhi bayisebenzisela ukubheja amabha, ukuxilonga umphimbo wabo obuhlungu, bese benquma ukuthi bazoyisebenzisa kuphi imali yabo. Kuleli qembu, ubufakazi bezenhlalo buyinkosi, futhi noma yini ebonakala ithengiswa ngokweqile iye ilahlekelwe yisikhalazo sayo.

Ngakho-ke lokhu kuphakamisa umbuzo obaluleke kakhulu, ngingawusebenzisa kanjani umsamo ongasekeli abakhangisi ukuthi bawuthengise kubantu abangafuni ukumakethwa kubo?

Ukutholwa Kwe-Snapchat Kuhamba Kude Ngaphandle Kokutholwa kwe-Snapchat

Emasontweni ambalwa edlule, iqembu lami eMiles Design belikhona ukuzama ukumaketha kwe-Snapchat, futhi sithole amathuba amahle impela epulatifomu akhululekile ngokuphelele futhi anamandla okushayela ibhizinisi, hhayi nje ukuqashelwa komkhiqizo.

Ake ucabange, ngokwesibonelo, uyibha elwela ukuthola intsha engama-20 ukuza emnyango. Kukhona izixazululo zamathani nezilingo zale nkinga, kufaka phakathi iziphuzo ezinkulu, ubusuku be-trivia, umculo obukhoma, njll., Kepha eziningi zalezi zikhuthazo zincike kakhulu kwizimpawu ezingaphandle kwendawo yakho kunanoma iyiphi enye indlela yokukhangisa. Kuthiwani uma udinga ukushayela abantu ngobuningi baye endaweni yakho ukuze izinzuzo zakho zikhuthaze ukuthenga?

Faka i-Snapchat.

Izinto ezimbalwa zehlukile ngeSnapchat njengenethiwekhi yokuxhumana nabantu, kufaka phakathi izihlungi ze-geo. Manje, i-Snapchat ngeke ikuvumele ukuthi udale isihlungi se-geo sebhizinisi lakho, kepha bona kuthanda ake udale isihlungi se-geo sendawo yakho. Le nqubo imahhala futhi ihlala unomphela, okusho ukuthi noma kunini lapho othile eza entanyeni yakho yehlathi, bangasebenzisa i-geofilter yakho lapho bethenga abangane bakho, ekugcineni beshayela abantu abaningi endaweni yangakini futhi, ngethemba, ibha yakho. Hlanganisa lokhu nokukhushulwa (Sithwebule isithombe nge-geofilter bese ufakwa ukuze uzuze isiphuzo samahhala, njll.) Futhi ungaba yi-juggernaut yezokuxhumana nabantu bakho abakahle esikhathini esiyizinyanga.

Angingedwa kulokhu, futhi. I-Snapchat inayo empeleni usebenzise ama-Geofilters ukweba onjiniyela kwa-Uber, futhi ukuqagela kwami ​​ukuthi ngeke bayeke lapho. Kukhona amathani wezicelo zalobu buchwepheshe, kufanele nje uzimisele ukuzama.

Lokhu konke kubila ekubandakanyeni. I-Snapchat ayihlukile, kumane nje kusha. Uma unikeza abasebenzisi umuzwa omuhle futhi nendlela enhle yokuxhuma nokuzibandakanya, uzowina. Kumikhiqizo eminingi ye-B2C efuna ukuzibandakanya nesixuku esincane, lokhu kuyindlela enhle… Manje kungani bonke besaba lokho?

Uma ufuna ukuxoxa nge-Marketing, Technology, noma izibulo labo, i-Marketing Tech, ngiyakuthanda ukukhuluma. Gcina i- ingxoxo eqhubeka ku-Twitter futhi ungazise ukuthi yini enye ofuna ukufunda ngayo!

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