Isimo Sezikhangiso Zomphakathi

usho izikhangiso zomphakathi

Ngenkathi le infographic inikeza ukuqonda okuthile kusikhulumi sokukhangisa ngasinye senhlalo yomphakathi, ngifisa sengathi kungathatha igxathu eliqhubekayo futhi empeleni kuxoxiswane ngokusebenza kahle kulezi zinkundla zokukhangisa. Isibonelo, ku-Facebook - ukukhangisa okuqhuba ingxoxo nokuzibandakanya ekhasini le-Facebook lenkampani - kuhlanganiswe nokukhonjwa okuphelele kwezilaleli ezisebenzayo - kushayela amazinga aphezulu wokuguqulwa.

Ngokunikezwa kwabathengi abaningi ukwamukelwa kwemithombo yezokuxhumana, ngaphezu kwama-75% wemikhiqizo ifake ukukhangisa komphakathi kusabelomali sabo sokukhangisa esihlanganisiwe. Kodwa-ke, iningi labo aliqiniseki ngokuthi ungayikala kanjani impumelelo yale ndlela entsha. I-infographic yakamuva yakwa-Uberflip ikhombisa ukwamukelwa okwandayo kwezikhangiso zenhlalo phakathi kwabakhangisi, inani lamadola abelwe lezi ziteshi, nokusebenza kwale mikhankaso yezokuxhumana ekhokhelwayo. Ukusuka I-infographic: Isimo Sezikhangiso Zomphakathi

Izikhangiso ze-Social ROI

One comment

  1. 1

    Sisanda kuba nesipikha ekilasini lami leSocial Media ebisikhuluma ngendaba yokulinganisa i-ROI yokukhangisa komphakathi futhi sifunde nendatshana ngesihloko. Kunezindlela eziningi kakhulu zokulinganisa i-ROI nengikususile kuzo zombili izinkulumo kanye ne-athikili, ukuthi indlela yokulinganisa i-ROI yokukhangisa komphakathi incike ngokuphelele ekuthandweni kwenkampani nasepulatifomu esetshenzisiwe. Isibonelo, ukukala impumelelo ye-akhawunti yenkampani ye-Twitter kungasuselwa kwinani labalandeli abasha ngesonto. Kodwa-ke, ngicabanga ukuthi kuvela enye inkinga ngoba, ngokwesibonelo, inani labalandeli abasha be-Twitter likhombisa kanjani izinhloso zokuthenga?

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