Izindlela ezi-5 Zokusebenzisa Ukulalela Komphakathi Ukuthuthukisa Isu Lakho Lokumaketha Okuqukethwe

Sebenzisa Ukulalela Komphakathi Ukuthuthukisa Ukumaketha Okuqukethwe

Okuqukethwe yinkosi - wonke umkhangisi uyakwazi lokho. 

Kodwa-ke, imvamisa, abathengisi bokuqukethwe abakwazi ukuthembela kumakhono abo nasethalenteni labo - badinga ukufaka amanye amaqhinga isu labo lokumaketha okuqukethwe ukuze likwenze kube namandla ngokwengeziwe. Ukulalela komphakathi ithuthukisa isu lakho futhi ikusize ukuthi ukhulume ngqo nabathengi ngolimi lwabo.

Njengomthengisi wokuqukethwe, kungenzeka uyazi ukuthi isiqeshana esihle sokuqukethwe sichazwa yizici ezimbili: 

  1. Okuqukethwe kufanele kukhulume nezithameli zakho ezihlosiwe, okusho ukuphendula imibuzo yazo nokuxazulula izinkinga. Ukwenza okuqukethwe okufana nalokhu, kusobala ukuthi udinga ukwazi ukuthi ziyini lezi zinkinga. Udinga ulwazi oluningi mayelana namakhasimende akho kanye namathemba, izifiso zabo kanye nezidingo zabo.
  2. Okuqukethwe kufanele kuhambisane nemikhuba yamanje. Okuqukethwe okudalayo kufanele kube okusha futhi kufanele, kubhekane nezinkinga zamanje. Emhlabeni wethu we-Intanethi osheshayo, akekho ofuna ukuzwa ngemicimbi enezinyanga.

Uma ulandela le mithetho emibili, uzohlala uthola okuqukethwe okubambekayo okuletha imikhondo empeleni. Kepha uqinisekisa kanjani ukuthi okuqukethwe kwakho kubalulekile kumakhasimende akho futhi kuyahambisana nalokho okuthrendayo?

Ukulalela komphakathi impendulo! Ukulalela kwezenhlalo kuphendula izinselelo ezimbili eziyinhloko ezibalulwe ngenhla: kukuvumela ukuthi uhlaziye izithameli zakho nombono wazo womkhiqizo wakho kanye nezitayela ezishisa kakhulu kwi-inthanethi. Awudingi ukuzama ukuqagela ukuthi izithameli zakho zifuna ukufunda ini noma ukubukela - unedatha enzima ekukhombisa lokho. 

Mhlawumbe usuvele unakekela i-SEO futhi unaka izibalo zamakhasi ukulandelela ukusebenza kokuqukethwe kwakho. Kodwa-ke, ukulalela kwezenhlalo kuphela okungakukhombisa amaphuzu wezinhlungu ngqo ezilalelini zakho ezibhekiswe kubo kanye nemishwana ngqo abayisebenzisayo ukuchaza la maphuzu obuhlungu. Ngokuyisisekelo kukufaka ezicathulweni zabo ngaphandle komzamo omkhulu ohlangothini lwakho. 

Ukulalela komphakathi kuyikhambi elifanele ngokumelene nebhulokhi lokudala. Angazi ukuthi uzokhuluma ngani kubhulogi noma ividiyo yakho entsha? Bheka izibalo zokulalela komphakathi futhi ikunikeza amathani emibono emisha!

Kunezindlela ezingaphezu kweyodwa zokusebenzisa ukulalela komphakathi ekudalweni kokuqukethwe, futhi kule ndatshana, sizohlanganisa ezithandwa kakhulu.

Kodwa-ke, ngaphambi kokuthi sihlanganise amathiphu angasebenza nokuthi sikwenza kanjani, ake sixoxe kafushane ngokuthi ukulalela komphakathi kuyini. 

Kuyini Ukulalela Komphakathi?

Ukulalela kwezenhlalo inqubo yokuqoqa nokuhlaziya idatha eku-inthanethi yemininingwane yemikhiqizo nokumaketha. Le datha ingakhishwa kumithombo yezokuxhumana, amawebhusayithi wezindaba, izinkundla, ama-blogs, ama-aggregators wokubuyekeza kanye newebhu.

I-Awario

Kunezindlela eziningi zokusebenzisa amathuluzi okulalela ezenhlalo kukho konke ekudalweni kokuqukethwe nakucebo lokumaketha ngokujwayelekile. Ungahlaziya abathonya, izimbangi, izitayela zamanje, ulandelele impilo yakho yomkhiqizo, thola imikhondo eshisayo, thola amathuba wokuxhumanisa emuva, uphathe idumela lomkhiqizo wakho, nokuningi.

Amathuluzi wokulalela umphakathi aqoqa idatha ngokususelwa kumagama angukhiye owanikezayo - ibheka lawa magama abalulekile kokuthunyelwe kwezokuxhumana, izindatshana, kanye nemiyalezo yesithangami bese ibahlaziya nababhali bayo. Uma ufuna ukuhlaziya idumela lakho noma ukuqwashiswa komkhiqizo, ufaka igama lakho lomkhiqizo njengegama elingukhiye. Uma ufuna ukuqapha izimbangi zakho, ufaka amagama abo emikhiqizo namagama wemikhiqizo. Uma ufuna ukuhlaziya izithameli zakho, ufaka igama elingukhiye elihlobene niche. Umqondo ucacile.

Ukulalela kwezenhlalo kukunikeza ukuqonda okuhlukahlukene kwabantu kanye nokuziphatha. Isibonelo, ungafunda:

  • Lapho okuqondiswe khona (noma izimbangi zakho) kwezithameli
  • Ubulili babo
  • Bakhuluma ziphi izilimi
  • Bazizwa kanjani ngesihloko esithile
  • Yiziphi izihloko ezihlobene abaxoxa ngazo kakhulu
  • Futhi nokuningi!

Ngokuyinhloko, uthola imininingwane engapheli mayelana nabantu ofuna ukuguqula babe amakhasimende akho. Futhi njengoba wazi, imininingwane ingamandla. Manje njengoba sesiyazi ukuthi ukulalela komphakathi kuyini. Ake sidlule ngezindlela ezinhlanu ezahlukahlukene zokusebenzisa ukulalela komphakathi kucebo lakho lokuqukethwe. 

1. Sebenzisa Ukulalela Komphakathi Ukuze Uqonde kangcono Izithameli Zakho

Njengoba ngishilo ngenhla, ukulalela umphakathi kungakunika ukuqonda okubalulekile mayelana nezithameli zakho ezihlosiwe - ukubalwa kwabantu, indlela abaziphatha ngayo online, abakuthandayo, abangakuthandi, njalonjalo. Konke okudingeka ukwenze ukukhetha amagama angukhiye afanele ukuqoqa idatha oyidingayo. 

Ake sithi ungumkhiqizo wobisi olususelwa ezitshalweni, izithameli zakho ezihlosiwe zifaka ama-vegans nabantu abane-lactose ukungabekezelelani. Ngakho-ke, amagama angukhiye okufanele uwasebenzise i-vegan, isekelwe ezitshalweni, i-lactose ayibekezelelani, nezinye ezingaboshiwe ngqo kumkhiqizo wakho kepha zisasebenza njenge ukungabi nonya, indlela yokuphila eluhlaza, ukulungele imvelo, njll

Ithuluzi Lokulalela Komphakathi le-Awario
Isithombe-skrini sithathwe ku- I-Awario ithuluzi lokulalela emphakathini.

Ithiphu eshisayo: Njengoba amathuluzi okulalela umphakathi abheka ngqo amagama awukhiye owafakile, qiniseka ukuthi ungeza konke ukwahluka kwesipelingi.

Amathuluzi wokulalela okuthuthukile omphakathi njenge-Awario noma i-Talkwalker aqoqa futhi ahlaziye idatha yesikhathi sangempela neyomlando ngasikhathi sinye. Ngakho-ke, uyakwazi ukubona ukuqonda kwabantu kanye nokuziphatha ngokushesha. Ungabona ukuthi abantu bathini nge-veganism kanye ne-lactose-ukungabekezelelani online, ukwahlukana kwabo ngokobulili, ukuthi bavelaphi amazwe, ukuthi bazizwa kanjani ngezihloko, amawebhusayithi kanye nezinethiwekhi zokuxhumana nabantu ezithandwa ngama-vegans, nokuningi. 

I-Awario Insights Yokulalela Komphakathi

Nasi isibonelo seminye imininingwane esingayithola kudatha yokulalela komphakathi. Isithombe-skrini sithathwe ku-Awario ithuluzi lokulalela umphakathi. Kufaka ukuhlaziywa kwemizwa, ukuwohloka kobulili kwababhali, amazwe lapho okushiwo khona kuvela khona nefu lesihloko. 

Ibonisa izihloko ezinkulu zengxoxo phakathi kwama-vegans. Njengoba ukwazi ukubona, igama imikhiqizo, kanye nokuhlukahluka okuhlukile kwemikhiqizo ye-vegan (inyama, ushizi, uswidi), kukhulunywa kakhulu ngakho.

Umthengisi wokuqukethwe angathola ngokushesha umbono wokwenza i-listicle yemikhiqizo ye-vegan ehamba phambili - futhi asikaze sibheke nokuthunyelwe ngakunye okwamanje ukuze sibone izihloko abantu abakhuluma ngazo kabanzi. Uma siya kokuphakelayo kwe-Mentions ukubheka izindatshana nokuthunyelwe kwezokuxhumana, singathola amathoni wokukhuthazwa kokuthunyelwe kwama-blog, amavidiyo, nokuthunyelwe kwezokuxhumana!

Manje ake sifune okushiwo ubisi kudatha esiyiqoqile. Njengoba kunguKhisimusi, abantu abaningi basho amaholide kuma-tweets abo mayelana nobisi:

  • "USanta ubengaludla kanjani ubisi namakhukhi uma engakwazi ukubekezelela i-lactose?"
  • “Iyiphi indlela engcono yokulungisa i-eggnog ngaphandle kobisi lwenkomo?” 

Yonke le yimibuzo yangempela abantu abanayo futhi ungadala okuqukethwe ukubaphendula ukuzijabulisa noma imfundo. 

2. Sebenzisa Ukulalela Komphakathi Ukuthola Amathrendi

Akunakwenzeka ukuthi izithameli zakho zihlale zinjalo: izintshisekelo nemibono yazo iyashintsha ngokuhamba kwesikhathi. Kungakho kubalulekile ukulandelela izitayela ngaphakathi kwemboni yakho nokulungisa okuqukethwe kwakho kulezi zinguquko.

Ngosizo lokulalela komphakathi, ungabheka ukuthi hlobo luni lokuqukethwe oluba negciwane futhi uthole ugqozi lokuthunyelwe kwakho kulo.

Ukusebenzisa izitayela Google futhi ithebhu yokuThrendayo ku-Twitter ingakusiza nawe. Kodwa-ke, ukulalela kwezenhlalo kukusiza ukuthi wenze ukuqapha kwemikhuba kugxile kakhulu. Ungakhomba i-niche yakho noma imiphakathi ethile ye-Intanethi futhi ulandele izitayela phakathi kwale miphakathi ngqo. Ungakwenza ngokuqapha amagama aqondene nomkhakha othile, amabinzana, noma ngisho namagama. 

Ukuze uqaphele ukuthambekela embonini yakho, naka kakhulu inani lokukhulunywa ngamagama akho angukhiye atholakalayo. Uma ubona lelo nani likhuphuka ngokungazelelwe, kungenzeka ukuthi kukhona umkhuba omusha owandayo. Ifu lesihloko noma ifu lamagama futhi lingakusiza ukuthi uthole ukuthambekela ngaphakathi kwe-niche yakho.

awario okuphakelayo kokulalela komphakathi

3. Sebenzisa Ukulalela Komphakathi Ukufunda Kwabathonya

Abaholi bemibono nabashukumisayo bangabuye baqondise izinqumo zakho zokumaketha okuqukethwe. Abathonya ku-niche yakho bayinkomba yemvelo yokuqukethwe izithameli zakho ezifuna ukukubona.

Abagqugquzeli Bokulalela Kwezenhlalo
Isithombe-skrini sithathwe ku- I-Awario ithuluzi lokulalela emphakathini.

Empeleni awudingi ukuthatha ezinye izinyathelo ukuthola abathonya embonini yakho. Amathuluzi wokulalela okuthuthukile womphakathi akukhombisa uhlu lwama-akhawunti anethonya elikhulu akhuluma ngezihloko ofuna ukuzihlaziya. Uhlu luvame ukuhlelwa ngosayizi wababukeli babo njengoba ubona esithombeni-skrini.

Lapho usuthole uhlu, iya kuphrofayela yabo ye-Instagram / isiteshi se-Youtube / ibhulogi, bese ubheka ukuthi hlobo luni lokuqukethwe abaluthumelayo. Unganaki izihloko kuphela kepha nobuntu bomholi wemibono. Siyini isithombe sabo? Ngabe iyafana nomkhiqizo wakho noma yehluke kakhulu? 

Imvamisa indlela umuntu onethonya abukeka ngayo nendlela abaziphatha ngayo idlala indima enkulu ekukhalazeni kwabo. Ukunaka lezi zinto kungakusiza ukuthi uhlaziye okuqukethwe kwakho - uma ithoni yabo yezwi nesimo sabo sengqondo kusebenza kangcono kunokwakho, mhlawumbe ungashintsha okuqukethwe kwakho kuvumelane nezintandokazi zezilaleli zakho.

Ungasetha futhi izexwayiso zokuqapha zabathonya abathile abadumile ku-niche yakho usebenzisa amagama abo kanye nezibambo zemidiya yokuxhumana njengamagama asemqoka. Lokhu kuzokuvumela ukuthi ulandele ukuthi yimaphi ama-blog wabo namavidiyo athola ukunakwa okukhulu esikhathini eside futhi lokho kukunikeza ukuqonda okujulile ngecebo labo lokuqukethwe. Lokhu kuqonda kungakhuphula okuqukethwe kwakho.

Ithiphu eshisayo: Ukumaketha okuthonya akukho endaweni yakho yemithwalo yemfanelo kodwa usengakwazi ukufinyelela kubathonya njengomphathi wokuqukethwe. Bameme ukuthi bahlanganyele esiqeshini sokuqukethwe ndawonye, ​​noma nikele ukusingatha okuqukethwe kwabo kungxenyekazi yakho. Uma bengochwepheshe, mhlawumbe basikisela ukwenza ingxoxo nabo. Yenza ubuciko!

4. Sebenzisa Ukulalela Komphakathi Ukuhlaziya Abancintisana Nabakho

Ukuhlaziywa komncintiswano kuyindlela enhle yokubona ukuthi yimaphi amaqhinga wokumaketha asebenza ngaphandle kokuchitha isikhathi noma imali ekuzameni. Ukuqapha izimbangi zakho kukunikeza izikhombisi zokuthi hlobo luni lokuqukethwe okuheha izethameli zakho, ukuthi yiluphi uhlobo lokuqukethwe oluthola ukwabiwa okuningi, nokuthi yikuphi okuqukethwe okuvulekayo. 

Kodwa-ke, akwanele ukubheka nje lokho abakuthumela ku-inthanethi bese ukukopisha. Okuqukethwe kwakho akudingeki ukuthi kube kuhle, kufanele kube ngcono kunokwabo. Ukulalela kwezenhlalo kungakusiza ekuboneni okuthunyelwe kwebhulogi, amavidiyo, kanye nokuthunyelwe kwezokuxhumana okwabiwe kakhulu futhi nokungaphumelelanga futhi uhlaziye okwenze kwaba ngale ndlela.

Ake sibuyele esibonelweni sethu sobisi lwezitshalo. Ukuqapha umuntu oqhudelana naye kungakubonisa ukuthi okuqukethwe okudume kakhulu abakukhiqizayo izindlela zokupheka ezibandakanya ubisi olususelwa ezitshalweni. Kodwa-ke, uyabona ukuthi abazithumeli kaningi. Ngasikhathi sinye, bathumela izindatshana eziningi mayelana nezinzuzo zezempilo zokudla okune-vegan - kepha uma ubheka umkhiqizo wazo, uyaqaphela ukuthi lezi zihloko azitholi amasheya amaningi noma okushiwo. 

Ukube ubungamane ubheke isu labo lokuthumela ubungacabanga ukuthi “Hm, uma behlala bethumela izindatshana ezihlobene nezempilo, lezi kumele zithandwe kakhulu ngabalaleli bazo.” Kepha ukulalela komphakathi kusikhombisa ukuthi akunjalo empeleni. Futhi uzoba ukuhlakanipha ngokuhlaziya okuthunyelwe kwabo iresiphi ukuthuthukisa okuqukethwe kwakho.

Ngalolu lwazi osondele kulo, ungakha ifomula lecebo lakho lokuqukethwe eliphumelelayo.

5.Sebenzisa Ukulalela Komphakathi Ukuze usebenzise okuqukethwe okwenziwe ngumsebenzisi (UGC)

Ngabe ikhona indlela engcono yokwenza okuqukethwe kuhambisane nezithameli zakho kunokusebenzisa okuqukethwe owadalwa izilaleli zakho? Okuqukethwe okwenziwe ngumsebenzisi akugcini ngokunakekela amakhasimende akho ngomqondo omuhle kepha futhi kuyakholisa ngokwengeziwe kumakhasimende angaba khona. Bayabona ukuthi empeleni abantu basebenzisa umkhiqizo noma isevisi yakho. 

Isibonelo, kulo nyaka iTwitter icele abalandeli bayo ukuthi bosa u-2020 kuzimpendulo. Kube unyaka onzima, ngakho-ke bekukhona amavolontiya amaningi. I-Twitter bese ikhombisa izimpendulo ezihlekisa kakhulu ezikrinini zeTime Square ngesikhathi sangempela. Ithimba lezentengiso le-Twitter bekungafanele libhale umugqa - konke okuqukethwe kudalwe ngabasebenzisi!

Okuthunyelwe kwezokuxhumana kungafakwa kalula kokuthunyelwe kubhulogi. Ungaya kude kakhulu futhi wenze okuthunyelwe kwezokuxhumana okuvela kubasebenzisi bakho ukugqama kokuthunyelwe kwebhulogi lakho. Isibonelo, ungenza okuthunyelwe kwebhulogi okwenziwe ngokuphelele ngemibuzo ebuzwe ngomkhiqizo wakho ezinkundleni zokuxhumana - bese ubaphendula kokuthunyelwe. Noma qopha i-Q & A. I-Buzzfeed ingomunye wabadali bokuqukethwe abaphumelele kakhulu esikhathini sethu, futhi uhhafu wokuthunyelwe kwabo kungamaqoqo ama-tweets ahlekisayo azungeze isihloko esithile. 

okuqukethwe okukhiqizwe umsebenzisi oku-buzzfeed

Ngomqondo ofanayo, ungakha izifundo zamakhasimende akho, utshele indaba yabo - lokhu kuyindlela enhle yezinkampani ze-B2B. 

Okuqukethwe okukhiqizwa ngumsebenzisi kunenzuzo eyengeziwe yokwakha ukwethembana. Abantu kungenzeka bakholwe amakhasimende abakanye nabo njengabo. Futhi labo obatholayo okuqukethwe kusukela ekugcineni bazizwa bebalulekile kuwe. Wonke umuntu uyanqoba!

Ukuthola okuqukethwe okwenziwe ngumsebenzisi kulula kakhulu ngoba awudingi ukuqhamuka namagama angukhiye ahlakaniphile ukukhomba usesho lwakho - umane udinga ukuqapha umkhiqizo wakho nemikhiqizo yakho. Ngaleyo ndlela uzothola konke okushiwo ngomkhiqizo wakho kuma-social media naku-inthanethi, ngisho nalezo ezingakumaki ngqo.

Ukulalela Komphakathi Kubalulekile

Ukulalela komphakathi yilokho okukuvumela ukuthi udale okuqukethwe okukhuluma nekhasimende lakho. Esikhundleni sokuncika ekuzingeleni nasekuzizweleni kwakho, amathuluzi okulalela umphakathi akunikeza idatha enzima ekhombisa ukuthi yiziphi izihloko eziheha izithameli zakho nokuthi yiziphi izinhlobo zokuqukethwe okuzihehayo.

Kufana nebhokisi lomlingo elikutshela konke odinga ukukwazi ukudala okuqukethwe okuphelele - kepha esikhundleni somlingo, ukuhlaziywa kwedatha. 

Bhalisela i-Awario

Ukudalula: Martech Zone iyinhlangano ephethwe yi I-Awario futhi isebenzisa isixhumanisi sayo sokuhambisana kule ndatshana.

2 Amazwana

  1. 1

    Siyabonga ngamathiphu amahle! Ngibona abaninimabhizinisi abaningi kangaka benza okuqukethwe nganoma yini abazizwa bengenayo noma yiluphi uhlobo lwamasu ngemuva kwayo, bese bezibuza ukuthi kungani ingatholi imiphumela abayidingayo. Angikwazanga ukuvuma kakhulu ukuthi ukulalela komphakathi kudinga ukuba yingxenye yanoma yiliphi isu lokuqukethwe, kepha kunendlela eyiyo nendlela engafanele yokukwenza.

    • 2

      Sawubona Alison, ngiyabonga ngempendulo yakho! Lokhu kuyiqiniso impela ukulalela umphakathi kuyingxenye ebalulekile yecebo lokuqukethwe. Esihlokweni, ngabelane ngokubuka konke kwezindlela zokufaka isicelo. Impela, yonke indlela kufanele icatshangwe ngokucophelela.

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