Imithombo Yezokuxhumana: Umhlaba Wamathuba Amabhizinisi Amancane

ibhizinisi lomphakathi

Eminyakeni eyishumi edlule, izinketho zokumaketha zabaninimabhizinisi abancane bezilinganiselwe. Imidiya yendabuko efana nomsakazo, iTv ngisho nokukhangisa okuningi kokuphrinta bekubiza kakhulu kumabhizinisi amancane.

Ngemuva kwalokho kwafika i-intanethi. Ukumaketha nge-imeyili, imithombo yezokuxhumana, amabhulogi namagama esikhangiso kunikeza osomabhizinisi abancane ithuba lokukhipha umyalezo wabo. Ngokungazelelwe, ungadala inkohliso, inkampani yakho yayinkulu kakhulu ngosizo lwewebhusayithi enhle nohlelo oluqinile lwezokuxhumana.

Kepha lezi zinkampani zisebenzisa kanjani ngempela la mathuluzi? Njalo ngonyaka kusukela ngo-2010, besilokhu sibuza osomabhizinisi abancane imibuzo ukuqonda ukuthi izinkundla zokuxhumana zingena kanjani enhlanganisweni yabo yezokumaketha.

Unyaka ngamunye, imininingwane isekela eminye yemibono yethu ende futhi inyakazisa ezinye izinkolelo. Ngakho-ke sikulungele buza imibuzo futhi. Ngenkathi ezinye izinto zihlale zizinzile, sibonile amashifu njengoba abanikazi babonakala bekhuthele kakhulu, futhi benentshisekelo yokusebenzisa imithombo yezokuxhumana ngokuningana ke ukwazisa ngomkhiqizo. Sifuna ukwazi ukuthi lokhu esikubonayo kumakhasimende ethu kujwayelekile yini kubabukeli abaningi.

Ocwaningweni lwangonyaka odlule, noma ngabe abanikazi babethatha iqhaza elibonakalayo, isilinganiso sesikhathi esitshaliwe ezinkundleni zokuxhumana saqhubeka sancipha kancane. Ukuphawula esifundweni sethu kubonakala sengathi kukhombisa ukwehla kwalethwa ukuxubana kwamathuluzi okukhiqiza amaningi kanye nendlela egxile kakhulu ezinkundleni zokuxhumana.  Sifuna ukwazi ukubona ukuthi lokhu kuzoqhubeka yini ngo-2013.

Forbes nokunye ukushicilelwa kubikezela ukusetshenziswa kwezinkundla zokuxhumana ezinkampanini ezinkulu, sifuna ukwazi ukuthi kwenzekani emphakathini wamabhizinisi amancane.

Ngabe i-Google + ekugcineni izothola isikhala etafuleni nge-Facebook, Twitter kanye ne-Linkedin? Ngonyaka odlule ngaphezu kuka-50% wabaphenduli bethu bathi abakaze bangene ngemvume ku-G +. Ngokwami ​​ngicabanga ukuthi sisasele unyaka kude nale nethiwekhi ukubamba, kepha ngifuna ukwazi ukuthi idatha ithini.

Ngabe iPinterest, i-Instagram namanye amasayithi asuselwa esithombeni angena kanjani enhlanganisweni yomphakathi jikelele? Ngonyaka owedlule ngangijabule ngempela ngalezi zingosi ezikhula ngokushesha, kepha ngokwengxenye enkulu, amaklayenti ami amabhizinisi amancane awazange abe nomdlandla omkhulu wokungena ngaphakathi.

Ngakho-ke, uma ungumnikazi noma usebenzela inkampani enabasebenzi abangaphansi kwekhulu, sifuna ukwazi ukuthi ucabangani. Uyisebenzisa kanjani imithombo yezokuxhumana njengengxenye yokumaketha kwakho. Sicela uthathe imizuzu embalwa ukuphendula lo mbuzo imibuzo kunhlolovo yethu.  Sizobe siqoqa idatha kuze kube sekupheleni kukaFebhuwari, bese sabelana ngemiphumela kule ntwasahlobo.

 

 

 

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