Ukukhangiswa Kwemidiya Yezenhlalo kwehlulekile

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Lapho ngingena kwezokukhangisa bendabuko zemidiya, ngakhishwa ngokushesha kulokho okungafezwa ngedatha. Idatha iqondise ukuhlolwa kwethu ne-verbiage ekukhangiseni okuqondile nasekukhangiseni, isinikeze ukubika nokulinganisa okunembile, futhi yasinikeza isithombe esicace kakhudlwana sokuthi bangobani, bafuna ini, bakuphi, bafuna kuphi nokuthi bafuna kanjani.

Imikhankaso beyiyinhlanganisela eyinkimbinkimbi kakhulu yezinhlamvu ezinde, amafomu wamakhadi, izikhangiso zamaphephandaba, izingcingo zezwi, njll. noma ukuchitha imali.

Ukukhangisa kwezokuxhumana akubizi. Kushibhile. Futhi ngoba kushibhile, kubi impela. Kulula. Futhi kuyisiphukuphuku… vele ugcine usebenzisa imali bese uvela isikhangiso kaninginingi. Akukho imikhondo eyanele? Izikhangiso eziningi. Impela - ungenza okunye okubhekiswe kokuma nokwendawo kepha yilokho kuphela. Isu lisengubukhulu obubili… sebenzisa imali, chofoza.

Abathengisi bangaphandle bezinhlelo zokuzenzekelayo zokumaketha banamagoli wokuhola asezingeni eliphezulu okusiza ukusheshisa nokwenza ngcono ithuba lokukhomba nokuthola ukuhola, kepha kusehla ngezilinganiso ezimbili ezifanayo ngaphakathi kwenkundla yezokuxhumana… sebenzisa imali eningi, uthole ukuchofoza okuningi.

Twitter futhi Facebook nawo wonke amapulatifomu kufanele abe namahloni ngokuphelele. AbakwaFacebook baze bavume ukuthi badonsa izingxoxo zebhizinisi eziningi emfuleni ukuphoqa amabhizinisi amaningi ukuthi asebenzise imali eningi ekukhangiseni… ukuthola ukuchofoza okuningi.

Lokhu kuyiqiniso lalokho ukukhangisa kwezokuxhumana kuye kwavela? Kumane nje kukhangiswa ngama-banner eminyakeni engama-20 edlule? Sinezinketho eziningi zokusebenza nephephandaba!

Angikholwa, ku- I-10 yonyaka wokugubha usuku we-Facebook, yilokhu kuphela abaqhamuke nakho. I-Facebook iyiguqule indlela umhlaba ozibandakanya ngayo nomunye nomunye ... kepha isonga phansi komgqomo ngokuthi amabhizinisi akwazi kanjani ukubandakanya abantu ngokukhalipha.

Chitha. Chofoza.

I-Facebook iwumsakazo wasendle, ogijimayo, omkhulu ngemicimbi yempilo eyenzekile, eyenzekayo, noma esezokwenzeka. Ngaphakathi kwezigidigidi zokubuyekezwa kwesimo, kunamagugu afihliwe wezinguquko zempilo namathuba akhala amabhizinisi okufanele angene kuwo. Uma amathuluzi afanele ekhona, amabhizinisi abekwazi ukufinyelela kumuntu ofanele ngesikhathi esifanele ngaphandle kokungenelwa.

Chitha. Chofoza.

Njengamabhizinisi, siyaphoqeleka ukusebenzisa amathuluzi avela eceleni ukulalela ngesikhathi sangempela bese, ngamathuluzi alinganiselwe, zama ukuthuthukisa amaphromoshini, imincintiswano, izinhlelo zokwethembeka, njll. Konke Ngaphandle kwama-firewalls yalezi zinkunzi zokuxhumana.

Chitha. Chofoza.

Siphoqelekile ukuncintisana ne-Facebook bese sizama ukuheha ukubuyela kumasayithi ethu nasezitolo lapho sinakho amathuluzi ayinkimbinkimbi wemikhankaso eningi yeziteshi nezinyathelo eziningi nemikhankaso yokuthengisa ebangelwe ukuthi siyawazi umsebenzi futhi sisebenza kahle! Kepha i-Facebook icasha ngemuva kwamawijethi namandla wokuhlanganisa anqunyelwe ngakho-ke asisoze sathola la mathuba okuzibandakanya ngokujulile namathemba ethu namakhasimende.

Chitha. Chofoza.

I-Social Media Advertising iyamunca. Abathengi bafuna ukuphathwa kangcono yimikhiqizo, imikhiqizo kanye nezinsizakalo abafuna ukwenza ibhizinisi nazo. Izinkampani zifuna ukufinyelela kwimininingwane eyinkimbinkimbi namathuluzi ayinkimbinkimbi abasiza ukuthi bahlanganyele kahle. Ku-Facebook, awukwazi ngisho nokuhlukanisa ukubandakanyeka phakathi kwamakhasimende akho namathemba akho! Udonga lweFacebook lutshalwe nhlangothi zombili phakathi kwalaba bobabili - lubhuntshisa noma imuphi umzamo ongangena kumasu abo…

Chitha. Chofoza.

Ngokuzimisela. Ungenza kangcono. Abathengi bafanelwe okungcono. Amabhizinisi angathanda kangcono.

One comment

  1. 1

    Le yi-POV yokuqala engemihle engihlangane nayo mayelana nokukhangisa ezinkundleni zokuxhumana. Abasebenzisi abaningi be-FB bathanda ukuthi izikhangiso zikhonjelwe bona uqobo. Ngiyabona lapho ukukhungatheka kwakho kulele khona ne-FB. Kodwa-ke, bengizothanda ukufunda kabanzi ngamanye amasayithi wezokuxhumana, njengePintrest neTumblr, abe lusizo ezinkampanini.

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