Ukukhula Kokukhangisa Kwemidiya Yezenhlalo kanye Nomthelela Wayo Ekumakethweni Kwedijithali

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Abathengisi kudingeke ukuthi bashintshe cishe zonke izici zezindlela zabo zokukhangisa ukuze bahambisane nokuziphatha kwabathengi kanye nezindlela zobuchwepheshe. Lokhu infographic, Iguqulwe Kanjani Imidiya Yezokuxhumana Umdlalo Wezikhangiso kusuka Ekukhangisweni Kwe-MDG, Ihlinzeka ngezinye zezinto ezibalulekile ukushayela nokuthonya ukushintshela ekukhangisweni kwemithombo yezokuxhumana.

Lapho ukukhangisa ezinkundleni zokuxhumana kufika okokuqala endaweni yesehlakalo, abathengisi bakusebenzisa ukuxhumana kalula nezithameli zabo. Kodwa-ke, abathengisi banamuhla kuye kwadingeka bashintshe izindlela eziningi zesikhangiso ukuze bahambisane nokuziphatha kwabathengi kanye nezindlela zobuchwepheshe. Imithombo yezokuxhumana ilapha ukuhlala, futhi abakhangisi kufanele bazivumelanise nezimo ukuze bahlanganyele amakhasimende.

Ngenkathi imithombo yezokuxhumana ekuqaleni yayisetshenziswa yimikhiqizo ukuxhumana kalula nezethameli, manje iziteshi zisebenza ukwakha ukwazisa ngomkhiqizo, ukuthola amakhasimende amasha, ukwethula imikhiqizo nezinsizakalo ezintsha, ukusebenzisana nokugcina amakhasimende amanje, kanye nokwethula ukukhushulwa.

Nazi ezinye izibalo ezivuselelwe ukugaya:

  • AbaseMelika basebenzisa isilinganiso samahora angama-23.6 ku-inthanethi isonto ngalinye nama-akhawunti ezinkundla zokuxhumana ngesabelo esikhulu kunazo zonke
  • Ukusetshenziswa kwezikhangiso zedijithali kukhule kusuka ku-15% ngo-2014 kuya ku-33% ngo-2018
  • Ama-CMO e-US expact ukukhulisa imithombo yezokuxhumana abachitha ngo-71% ​​eminyakeni emihlanu ezayo

Akunazo izinselelo, noma kunjalo. I-MDG iveza ukuthi njengoba i-socailmedia ikhula, yethula izinselelo ezihlukile kubakhangisi, kufaka phakathi:

  1. Ukulinganisa i- Buyisela ku-Investment
  2. Ukuthuthukiswa kwe okuqukethwe nezikhangiso
  3. Ukuthuthukisa okuphelele isu
  4. Ukubopha imizamo yezokuxhumana ukuze izinhloso zebhizinisi
  5. Tracking imiphumela yokukhangisa ezinkundleni zokuxhumana kalula
  6. Ukuqonda ukusebenza kuzo zonke iziteshi

Akukho ukungabaza okuncane ngomthelela wezinkundla zokuxhumana esikhaleni sokukhangisa, kepha kusacaca ukuthi izinkampani zidinga isu eliphelele lezokuxhumana nabantu, isu lokulinganisa, nokuqonda kahle ukuthi ukukhangisa ezinkundleni zokuxhumana kuthinta kanjani ezinye iziteshi zokumaketha.

Umthelela Wokukhangisa Kwemidiya Yezenhlalo

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