Imidiya Yezokuxhumana + Izibalo = Akunembile

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Uma bengingakubuza ukuthi imuphi umthombo onikeze ithrafikhi ethe xaxa kusayithi lakho, ku-Twitter noma ku-Facebook… ungakunquma kanjani lokho? Iningi lewebhu analytics abasebenzisi babengena ngemvume babheke imithombo yabo ebhekisayo bese beza nenani. Lokho kuyinkinga.

Ezinye izinkampani zimane zengeze i- "twitter.com" njengomthombo obhekiswayo futhi zicabange ukuthi iyakhohlisa. Akunjalo. Isibalo sokuthumela izivakashi ezivela ku-twitter.com yilabo bantu kuphela abachofoze isixhumanisi esivela ekhasini lewebhu le-twitter.com elivulekile futhi balifaka ekhasini lakho. Uma ungangikholwa, bheka ingxenye engezansi kusuka ku- hotsuite.com futhi kusuka twitter.com:

ukwahlukanisa

Okungenani ngeI-Hootsuite, ubona isiza esikhuluma ngaso…. noma wena? Yebo, uma ngisebenzisa i-I-Hootsuite uhlelo lokusebenza ku-Droid yami noma i-iPhone, angiboni empeleniI-Hootsuite njengesayithi lokubhekisela! Eqinisweni, noma iziphi izixhumanisi ezivela kuzinhlelo zokusebenza zikhonjwa njenge- ithrafikhi eqondile ngaphandle kwesiqondisi.

Hhawu. Futhi kuya ngokuya kuba kubi.

Izicelo zilawula i-twitterverse futhi seziqala ukuvela ne-Facebook. Njengoba sonke sithuthela kuselula, sonke sisebenza nezinhlelo zokusebenza zeselula futhi siyaxhuma. Ngisebenzisa i-Adium ukuxoxa kuFacebook… ngakho-ke noma kunini lapho ngichofoza kusixhumanisi engithunyelwa umngani we-Facebook kimi, ithrafikhi ayibhekiswa nakancane ku-Facebook. Kubonakala njenge- ukuhambela ngqo kungekho othumelayo.

Ngenxa yalokhu, izinkampani zibukela phansi ithrafikhi yazo yezokuxhumana ngokuthembela kokungaphelele analytics. Njengoba iningi lomhlaba oku-inthanethi lisebenzisa i-Google, ngeke libe ngcono. Akungabazeki ukuthi iGoogle izokwakha i- analytics isango kubangani balo ku Facebook or Twitter. Ngakho-ke yini inkampani okufanele uyenze?

Okokuqala, ungahle uthande ukutshala imali kumuntu wesithathu analytics ithuluzi. Iklayenti lami nabangane e-Webtrends basebenzisana ngokubambisana ne-bit.ly… isinyathelo enginethemba lokuthi sizonyakazisa analytics Umhlaba.

Ngaphandle kokutshala imali okusha analytics platform, kusekhona izinto ongazenza.

  1. Okokuqala ukusebenzisa inkinobho ye-retweet esemthethweni ye-Twitter kusayithi lakho. Inkinobho ingabhalwa phansi ukufaka ikhodi yomkhankaso ezolandelela ukuvakasha kubuyele kunkinobho yakho… bese kungancishiswa kusetshenziswa umuntu wesithathu njenge-bit.ly. Ngingancoma insizakalo yepro.ly's pro ukwenza ngezifiso futhi usebenzise i-URL yakho efinyeziwe. Uma wenza lokhu, abantu bangaba mancane amathuba okuthi bakopishe futhi banamathisele i-URL futhi bayifinyeze ngokwabo.
  2. Okwesibili ukufaka umbuzo wakho wokulandela umkhankaso ku-URL ngaphambi kokuwenza mfushane. Lokhu kuzokuvumela ukuthi ulandelele i-Twitter njengomthombo emkhankasweni futhi kungakunika isilinganiso esinembe kakhulu somthamo ophelele odluliselwa kuwe.

Uma ucindezela okuphakelayo kwebhulogi yakho ku-Twitter usebenzisa ithuluzi elifana ne- Twitterfeed, ungafaka ikhodi yomkhankaso weGoogle Analytics bese uyifinyeza nge-akhawunti yakho ye-bit.ly ngokuzenzekelayo. Lokhu kushiya kungabazeki ukuthi izivakashi zivela kuwe ucindezela okuphakelayo kwakho nge-Twitterfeed.

Angikaze ngizame ukugqobhoza ikhodi yenkinobho efana ne-Facebook ukungeza ku-querystring… anginasiqiniseko ngomthelela okwamanje, kepha kungenzeka. Kungangena enkingeni lapho unama-URL amabili ahlukile abalwa njengokuthandwa, noma kunjalo… eyodwa enekhodi yomkhankaso neyodwa engenayo.

Iqiniso ukuthi isayithi lakho kungenzeka ukuthi libona ithrafikhi eningi kakhulu kunalokho ocabanga ukuthi kuvela emithonjeni yezokuxhumana. Izinhlelo zokusebenza zeselula nezinhlelo zokusebenza zedeskithophu zishintsha amanani walokho kuvakashelwa futhi kuthatha umsebenzi owengeziwe ukusiza ukuthola ukuthi lezo zivakashi zivelaphi. Kuze kube yilapho sibona ukuthuthuka okubalulekile ku- analytics, kufanele unake lokhu kungqubuzana.

6 Amazwana

  1. 1

    UDoug, okuthunyelwe okumnandi - le yiyona nkinga ebengiyibona muva nje. Ubalule ukuthi ungafaka ikhodi yokulandela ye-GA usebenzisa i-TwitterFeed kepha angiboni ukuthi leyo nketho ikuphi…

  2. 2

    UDoug, angikholwa ukuthi akekho noyedwa ophawulile ngalokhu okwamanje. Ngibhala okuthunyelwe okufana ncamashi manje futhi ngakhumbula ukuthi ngifuna ukukusho lokhu. Ngiyabonga ngale ndatshana. Ngizoqiniseka ukuthi ngixhumanisa nayo kusuka kokuthunyelwe kwami.

  3. 3

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