Imithombo Yezokuxhumana Yezimboni ze-Unsexy B2B
Ngokwethembeka, angiqiniseki ukuthi i-sexy ibalulekile uma sikhuluma ngezinkundla zokuxhumana. Ikhono lokufundisa, ukubuka, ukuphendula nokukhuthaza ebhizinisini elingathandeki embonini yebhizinisi lingase lingadonsi ukunaka okukhulu - kodwa lingadonsa ukunaka okulungile kwezithameli ezifuna ibhizinisi lakho, umkhiqizo, noma isevisi.
Uma usebenzela inkampani yebhizinisi-kuya-ibhizinisi (i-B2B), kungenzeka ukuthi uqaphele ukuthi akusheshi futhi kulula ukukhulisa ubukhona bakho benkundla yezokuxhumana, njengoba kwenzeka kwenkampani yebhizinisi-kuya-umthengi (B2C). Bona ukuthi ungakukhulisa kanjani ukuba khona kwakho kwezokuxhumana uma uzithola usembonini ye-B2B “engathandeki”!
Omunye umbono oyiphutha phakathi kwebhizinisi kumthengi kanye nebhizinisi ebhizinisini ukuthi izimpahla zabathengi zivame ukuba nenani eliphezulu, imali engenayo ephansi kanye nokuthengiselana kwenzuzo. B2B; nokho, ngokuvamile okwesikhathi eside, umthamo ophansi, imali engenayo ephezulu kanye nokuthengiselana okunenzuzo ephezulu. Ngamanye amazwi, awudingi amashumi ezinkulungwane zabalandeli noma ama-retweets nge-B2B, amashumi noma amakhulu angashayela ukuqwashisa okwanele kanye nebhizinisi ukuze ugcine ibhizinisi lakho liphilile futhi likhula.