Amavidiyo Wokumaketha NokuthengisaI-Social Media & Influencer Marketing

I-Social Media Equity kanye Nembuyiselo Kutshalomali

UGary Vaynerchuck uyashesha ukuba umvangeli oyedwa wenkundla yezokuxhumana engihlala ngima ukuze ngimlalele, ngimlandele, futhi ngivumelane naye. UBryan Elliott muva nje ngixoxisane no-Gary ochungechungeni lwezingxenye ezimbili engingakhuthaza wonke abanikazi bebhizinisi… kusukela kwabancane kuye kwabayi-CEO… ukulalela.

Iphuzu elilodwa engxoxweni langithinta - futhi angiqiniseki ukuthi bekunokugcizelelwa okwanele kulo kwinhlolokhono. UGary ukhulume ngezinkampani ezibekayo ukulingana ezinkundleni zokuxhumana. Abakhangisi nezinkampani bavame ukufuna ukushayiswa ngokushesha, umkhankaso onembuyiselo enkulu ekutshalweni kwezimali kokumaketha. Ngikholwa ukuthi amabhizinisi adinga ngempela ukucabanga ngendlela ehlukile ngezinkundla zokuxhumana.

Bengihlale ngisho ukuthi ukubhuloga kuwumjaho, hhayi ukugijima. Nginamakhasimende manje akhungathekile ngoba, ngemva kwezinyanga ezimbalwa, awayiboni imbuyiselo enkulu eshiwo ngabanye embonini. Babona ukukhula nomfutho, nokho... futhi yilokho esigxila kukho.

Kufana nokufaka imali ku-akhawunti yakho yomhlalaphansi futhi ulindele ukuthatha umhlalaphansi eminyakeni embalwa. Kungenzeka yini? Ngicabanga ukuthi ungashaya isitoko esiqhuma .. kodwa angakanani amathuba?! Iqiniso liwukuthi wonke ama-tweet, wonke ama-blog posts, yonke impendulo ye-Facebook… futhi okulandelayo okulandelayo okutholayo… kuwutshalomali oluncane ekusaseni lebhizinisi lakho.. Yeka ukufuna ukulungiswa ngokushesha.

Njenge-akhawunti yakho yomhlalaphansi, bukela okuthrendayo futhi uvele uqiniseke ukuthi ibheke endaweni efanele. Ingabe ukhulisa abalandeli? Ingabe ufinyelela abantu abaningi? Ingabe uthola okukhuluma ngakho okwengeziwe, ukuthandwa kanye nama-retweets? Lawa wonke ama-nickels, amapeni nama-dime afakwa ku-akhawunti yakho yezokuxhumana yezokuxhumana.

Mina ngokwami ​​ngaqala ngezinkundla zokuxhumana eminyakeni eyishumi edlule futhi bengitshala masonto onke, uma kungenjalo nsuku zonke. Abanye abantu bayamangala ngendlela ibhizinisi lami elishesha ngayo,

DK New Media, isikhulile. Sivule ihhovisi isikhathi esingaphezudlwana konyaka futhi sesisebenze ngokugcwele izinyanga ezingu-18. Sinabasebenzi abangu-3 besikhathi esigcwele kanye nezinkampani ezisebenza ngokugcwele ezingaphezu kweshumi nambili esisebenza nazo nsuku zonke. Sinamakhasimende avela eNew Zealand, kulo lonke elaseYurophu nakuyo yonke iNyakatho Melika.

Angizange ngiyakhe le nkampani ngonyaka noma iminyaka emibili. Ngakhe inkampani kule minyaka eyishumi edlule, futhi ngakha ubuchwepheshe kwenye ishumi leminyaka ngaphambi kwalokho. Iminyaka engamashumi amabili yokutshala imali kimina nasemphakathini wami we-inthanethi ngaphambi Ngake ngavula iminyango yebhizinisi lami! Kudinga umfutho, ukubekezela, ukuthobeka… kanye nengcindezi engapheli ukuze uphumelele.

Uma inkampani yakho iqala ukutshala imali ngokushesha, kunokuba kube kamuva, amathuba okuthi inkampani yakho ibe namandla nokuba nomphakathi othembekile wamakhasimende nabalandeli mahle. Qala ukufaka ukulingana ezinkundleni zokuxhumana namuhla futhi ngeke uphuthelwe. Njengoba uGary esho, zonke izinguquko emithonjeni yesimanje - kusukela emaphephandabeni, omagazini, umsakazo kanye nethelevishini, ziye zangcwaba izinkampani ezingakwazi ukuzivumelanisa nezimo. Uma inkampani yakho inquma ukungatshali imali, kulungile. Izimbangi zakho zizokwenza.

Ubungozi bufika sekwephuze kakhulu. Ukuzama ukuthatha umhlalaphansi usuneminyaka engu-65 uma uqala ukonga usuneminyaka engu-60 akusebenzi. Ngeke futhi ukutshala imali ezinkundleni zokuxhumana. Izinkampani zidinga ngokuyisisekelo ziguqule indlela ezibuka ngayo ezinkundleni zokuxhumana, ukusesha (okuthonywa ukukhangisa kwe-inthanethi) kanye nokukhangisa ku-inthanethi uma zisekhaya ukuze ziphile. kusasa. Lena akuyona imfashini.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.