Izibalo Zokukhangisa Ngemidiya Yezenhlalo Angeke Uphuthelwe!

izibalo zokumaketha ezokuxhumana nabantu

Ngesinye isikhathi emashumini amaningi eminyaka edlule, saqala nje ukuthatha kalula ukuthi umndeni ojwayelekile wawunomsakazo, bese kuba nocingo, futhi ekugcineni kwaba nethelevishini. Ngikholwa ukuthi sifinyelele kulokho kusutha nge social media… Ngabe sidinga ngempela ukulinganisa umthelela noma sizame ukukholisa ibhizinisi ukuthi imithombo yezokuxhumana ilapha ukuhlala? Yebo, angithembi.

Lokho akusho ukuthi sekuyisikhathi sokuba abathengisi balahle yonke into futhi babheje konke ku-Snapchat, noma kunjalo. Kusekhona izimboni zendabuko ezisebenzisa ipeni nephepha, kusese izinkampani eziqhuba imali nge-imeyili eqondile, kuseyi-ROI yezinkampani eziningi ezenza imidiya yendabuko. Eqinisweni, ukumaketha kwendabuko kuyakhula emandleni abo wokuhlukanisa nokukhomba amalungu omphakathi. Ngiyaphuma… ake sibuyele ekumaketheni kwezokuxhumana. Kukhulu.

Ngabe ucabanga ukusebenzisa imithombo yezokuxhumana ukukhuthaza ibhizinisi lakho ngo-2017? Udinga amaqiniso nezibalo ukukusiza wakhe futhi usebenzise isu lakho? I-Wordstream yabelane ngezibalo ezimnandi zokukhangisa ezokuxhum ku lokhu okuthunyelwe kwakamuva, futhi sayinikeza ukwelashwa kwe-infographic ngezansi. UMark Walker-Ford, uMsunguli noMqondisi Ophethe weRed Website Design

Nazi zombili amaqiniso athakazelisayo nama-wacky nezibalo mayelana nemithombo yezokuxhumana ozozibheka, ngokusho Ukusakazwa kwegama.

Izibalo Zokuxhumana Komphakathi

  1. Ama-75% wabasebenzisi be-inthanethi besilisa abakuFacebook futhi Ama-83% wabasebenzisi be-intanethi besifazane
  2. 32% yentsha thatha i-Instagram njengenethiwekhi yokuxhumana ebaluleke kakhulu
  3. Abasebenzisi be-intanethi besifazane cishe basebenzise i-Instagram kunamadoda, ku 38% vs. 26%
  4. Abasebenzisi be-intanethi abangama-29% abaneziqu zasekolishi basebenzisa i-Twitter, uma kuqhathaniswa ne- Ama-20% aneziqu zesikole esiphakeme noma ngaphansi
  5. I-81% yaminyaka eyizinkulungwane zeminyaka hlola i-Twitter okungenani kanye ngosuku
  6. Iningi labasebenzisi be-Instagram linjalo phakathi kweminyaka engu-18-29 ubudala, cishe abantu abadala abayisithupha kwabayishumi abaku-inthanethi
  7. 22% wabantu sebebonke emhlabeni isebenzisa i-Facebook
  8. I-LinkedIn izidla ngaphezu kuka- Amaphrofayli abasebenzisi abayizigidi ezingama-450
  9. Nganoma yiluphi usuku olunikeziwe, I-Snapchat ifinyelela kuma-41% abaneminyaka engu-18 kuye kwengama-34 e-US
  10. I-Youtube iyonke, ngisho ne-Youtube kuselula iyodwa, ifinyelela ngaphezulu kweminyaka engu-18-34 no-18-49 ubudala kunanoma iyiphi inethiwekhi yekhebula e-US

Izibalo Zokusebenzisa Ezokuxhumana Komphakathi

  1. I-Facebook iyaqhubeka nokuba yingxenyekazi yezokuxhumana esetshenziswa kakhulu, inabasebenzisi abangu-79% baseMelika abasebenzisa i-inthanethi Ngokuya ngenani labantu, (hhayi abasebenzisi be-inthanethi kuphela) ama-68% abantu abadala base-US abaku-Facebook.
  2. I-Instagram ithola indondo yesiliva ngabasebenzisi abangu-32% I-Pinterest iza kwisithathu esiseduze nge-31%, ne-LinkedIn ne-Twitter ku-29% no-24% ngokulandelana.
  3. Ama-76% wabasebenzisi be-Facebook bavakashele isayithi nsuku zonke ngonyaka we-2016, ngezivakashi ezingaphezu kwezigidi eziyizinkulungwane eziyi-1.6 nsuku zonke, uma kuqhathaniswa nama-70% wokusetshenziswa kwansuku zonke ngonyaka we-2015.
  4. Umsebenzisi ojwayelekile we-LinkedIn usebenzisa imizuzu eyi-17 kusayithi ngenyanga
  5. Ama-51% wabasebenzisi be-Instagram angena kwipulatifomu nsuku zonke, kanti ama-35% athi abheka ipulatifomu kaningana ngosuku
  6. Cishe i-80% yesikhathi esichithwa kuzinkundla zokuxhumana kwenzeka On mobile
  7. U-Katy Perry unakho abalandeli be-twitter emhlabeni wonke, ezigidini ezingama-94.65
  8. Over Ama-snaps ayizigidi ezingama-400 abiwa ku-Snapchat ngosuku, futhi cishe izithombe eziyi-9,000 zabiwa njalo ngomzuzwana
  9. Just Amavidiyo ayizinkulungwane eziyishumi e-Youtube kukhiqize ukubukwa okungaphezu kwezigidigidi ezi-1
  10. Ngaphezu kwe isigamu sakho konke ukubukwa kwe-Youtube kumadivayisi eselula

Izibalo Zebhizinisi Lemidiya Yezenhlalo

  1. I-Instagram ithola imali eyizigidi ezingama- $ 595 kumali engenayo yesikhangiso seselula ngonyaka, inani elanda ngokushesha
  2. Ngaphandle kwezindaba zokudilizwa kwabasebenzi nabaphathi benkampani, Imali engenayo ye-Twitter inyuke ngo-8% YOY
  3. 59% yamaMelika ngama-akhawunti ezinkundla zokuxhumana acabanga ukuthi insizakalo yamakhasimende ngokusebenzisa imithombo yezokuxhumana ikwenze kwaba lula ukuthi imibuzo iphendulwe nezinkinga zixazululiwe
  4. Over Amabhizinisi ayizigidi eziyi-50 sebenzisa i-Facebook Business Pages
  5. 2 million ibhizinisi sebenzisa ku-Facebook ukukhangisa
  6. I-Facebook imali ephelele ikhule ngo-56% ngo-2016, futhi imali engenayo yokukhangisa yakhula ngama-59%
  7. I-93% yabasebenzisi bePinterest sebenzisa ipulatifomu ukuhlela noma ukuthenga
  8. 39% wabasebenzisi be-LinkedIn ukhokhele ama-akhawunti akhokhelwa ngenyanga
  9. Amashayela we-Pinterest angama-25% kuwo wonke umgwaqo wokudlulisa iwebhusayithi
  10. Ngaphezu kwe Ama-56% wabantu abadala abaku-inthanethi sebenzisa ipulatifomu yezokuxhumana engaphezu kweyodwa

Izibalo Zokuqukethwe Komphakathi

  1. AmaTweets anezithombe athola ukuchofoza okungu-18% ngaphezulu kwama-tweets angenazithombe
  2. Ukudla okuyizigidi eziyi-100 namabhodi wemfashini ayi-146 akhona Pinterest
  3. Ku-LinkedIn, ama-98% okuthunyelwe anezithombe athola ukuphawula okuningi nokuthunyelwe ngezixhumanisi ezinakho isilinganiso sokuzibandakanya esiphakeme esingu-200%
  4. Kukhona cishe ama-akhawunti angama-81 we-Facebook mbumbulu futhi cishe ama-5% ama-akhawunti we-twitter ayimbumbulu
  5. Amahora ayizigidi eziyi-100 wokuqukethwe kwamavidiyo kubukwa kuFacebook nsuku zonke
  6. Ngaphezu kwe Abasebenzisi be-LinkedIn abayizigidi ezingama-1 bashicilele okuqukethwe okuyifomu ende, okushicilelwa amafomu amafomu ayi-160,000 njalo ngeviki futhi izethulo ezingaphezu kuka-19.7 million zeSlideShare zilayishwe endaweni yesikhulumi.
  7. Ama-88% amabhizinisi anabasebenzi abangaphezu kwekhulu sebenzisa i-twitter ngezinjongo zokumaketha
  8. Ividiyo ye-Youtube ethunyelwe ngumsebenzisi enokubukwa okuningi yi UCharlie alume umunwe wami ngokubukwa okungaphezu kwezigidi ezingama-845
  9. IPizza yi- ukudla okubanzi kakhulu kwe-instagram, ngqo phambili kwe-steak ne-sushi
  10. Ukubhuloga kuyaqhubeka nokukhula, kuphelile abantu abayizigidi ezingu-409 ukubuka ngaphezulu kwe- Amakhasi we-23.6 amabhiliyoni njalo ngenyanga ku-WordPress kuphela

Bheka le infographic kusuka ku- Red Design Design ehlanganisa izibalo ezihlobene eziphathelene marketing media social.

izibalo zokuxhumana nabantu 2017

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Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.