Ngikholwa ukuthi Impumelelo Yokumaketha Kwezokuxhumana Komphakathi ye-B2B Ihaba

ukungathandi

Ake siqale le ngxoxo ngokuthi bonke ubufakazi bami buyi-anecdotal. Angizange ngenze noma yiluphi ucwaningo olusakazekile ukufakazela imizwa yami; Ngimane ngiqhubeke nokuba nabantu abaningi futhi abangihlebelayo ukuthi abasebenzisi izinkundla zokuxhumana ukushayela imiphumela. Futhi abahlupheki nhlobo; izinkampani zabo zenza kahle.

“Lindela!”, Uyamemezela, “Kungenzeka ukuthi benza kangcono kakhulu!”

Cha. Enye yezinkampani ineYoY engaphezu kwe-100% emakethe yokuncintisana kakhulu. Abukho ubuholi babo noma abasebenzi babo abagcina ubukhona bezinkundla zokuxhumana obungaguquguquki. Iningi labaholi babo livela ezingqungqutheleni abaya kuzo kuwo wonke umhlaba. Banethimba lokuthengisa elingaphakathi elilandela leyo mikhombandlela bese liqhuba ukuguqulwa kwasekhaya.

Elinye ibhizinisi lisanda kwakha indawo entsha yamahhovisi futhi liyazisekela ngokwabo ukukhula kwabo. Banomkhiqizo wokuhlanganisa ongenakho ukuncintisana embonini ye-Enterprise, futhi basayina amakhasimende ngokushesha okukhulu ngangokunokwenzeka njengoba bengakhombisa idemo. Ngokuzimisela - ayikho imithombo yezokuxhumana.

Angikhulumi nje ngokuqapha izexwayiso… ngikhuluma Zero umzamo owenziwe kumasu abo ezokuxhumana nabantu.

Ngakolunye uhlangothi, nginenkampani eyodwa engisebenza nayo engitshele ukuthi abenzi lutho ngaphandle kokukhuthaza ezokuxhumana ngoba isebenza kahle kakhulu. "Yini enye oyizamile?", Ngibuze. “Lutho, asikho isidingo.”, Kusho umnikazi. Kuyathakazelisa, ngakho-ke inkampani eyodwa eveza imiphumela yezokuxhumana ayenzi lutho ngaphandle kwezokuxhumana. Bazi kanjani ukuthi kuyasebenza?!

Abakhangisi Bavuke

Ozakwethu usanda kungitshela ukuthi iCMO yakhe isanda kuxoshwa emsebenzini ngemuva kwezinyanga eziningi ibike amamethrikhi amampunge ebhodini. Ukubukwa kwamakhasi, ukulandela, ukuthandwa, kanye nama-retweets… ngaphandle kokuhlanganiswa kunoma yikuphi ukukhiqizwa kwemali noma ukukhula.

Sineklayenti eligubhe ikhono labo lokuxhumana nabantu, laqoqa abalandeli abalandela kuzo zonke izinkundla zokuxhumana. Basebenza kanzima ngendlela exakile ukubandakanya nokunakekela inethiwekhi yabo yezokuxhumana. Kepha uma kukhulunywa ngamademo nokulanda, izinombolo azikaze zibe nokuhlangana.

Ukubukwa kwami ​​kwe-anecdotal kuyaqhubeka namawebhusayithi ami. Ngenkathi ngithola ama-nibbles nge-LinkedIn, i-Facebook ne-Twitter ziyakhiqiza Zero imali engenayo. Ngisanda kuvivinya futhi ngashayela amashumi ezinkulungwane zabafundi abengeziwe ukuze ngihlanganyele nabo ngomphathi we-Facebook. Yebo .. uyiqagele. Awuyanga.

Izinkinga Ezine Zokumaketha Kwezenhlalo

Kunezinkinga ezine ezilimaza ikhono lethu lokuthola ukuthengisa okuhle okubandakanya imithombo yezokuxhumana:

  1. Inhloso - abalandeli bakho nabalandeli ezinkundleni zokuxhumana bayakulandela ngoba bacwaninga ukuthenga kwabo okulandelayo futhi babheka inkampani yakho? Ukuqagela kwami ​​ukuthi lelo iphesenti elincane lezithameli zakho zizonke… futhi kumnandi ukuzama ukuthola ukuthi zingobani ngqo.
  2. Isimangalo - inguquko phakathi kwamanethiwekhi omphakathi kanye neyakho analytics igcwele izikhala, okukhulu kunakho konke ukuthengisa okuvela ku-Tweet noma ku-Facebook Update. Akunakwenzeka; kunzima nje.
  3. Imisebenzi - Bonke abathengisi bathanda ukudweba ifaneli yakho yokuguqula futhi bazokutshela ukuthi ukuzibandakanya kubalulekile phakathi kokuqwashisa nokuguqulwa. Inkinga akuyona i-oda; yisikhala esiphakathi. Amakhasimende abona ngeso lengqondo lo fanela opholile lapho amathemba eqa khona isinyathelo sokugcina siye kwesilandelayo. Iqiniso lihluke kakhulu. Ukuguqulwa kungamakhilomitha amaningi ukusuka ekuxhumaneni nemithombo yezokuxhumana. Kungathatha iminyaka ukushayela igunya ekhaya onalo kufanele liqashelwe. Leyo yimizamo eminingi ngokubuyisa okuncane kakhulu ekutshalweni kwezimali.
  4. Uyize - akuzizwa kumangalisa yini uma uthola amakhulu noma izinkulungwane zokubukwa, ukuthandwa, ama-tweets, ama-retweets, amasheya noma ukungena komncintiswano? Kuyakwenza - ithimba lethu likwenzile futhi likulungele kakhulu ekusebenzeni kwethu kwezokuxhumana. Inkinga, vele, bekungukuthi ayikho kulawo ma-metric aholele kunoma yiliphi ibhizinisi. Lapho ifoni ingakhali, abathengisi bathanda ukukhomba kumamethrikhi okuyize ukuze baphambukise ukunakwa.

Abakhangisi kufanele basebenze kusuka ku- imali emuva emuva kulokho okulindelwe. Ukubona ukuthi imali yakho iqhamuka kuphi kufanele kube yinto ohamba phambili ngayo bese ushayela ibhizinisi ngalezo zindlela neziteshi.

Angisho ukuthi imithombo yezokuxhumana ngeke isebenze noma ngeke isebenze, ngimane ngiphawula ukuthi ngivame ukubona ukutshalwa kwezimali kwamanye amasu anembuyiselo ephakeme kakhulu kutshalomali, adinga umzamo omncane kakhulu, futhi kulula ukulandela umkhondo.

Anginikezeli nakwezokuxhumana. Ngiyabona ukuthi ukuqwashiswa komkhiqizo, ukuqashelwa, igunya, nokwethenjelwa konke kungashayela imiphumela emihle. Ngimane ngifaka lokho okuholela ekutheni imithombo yezokuxhumana ivame ukuba nehaba. Uma kukhona okutshela okuhlukile, hlola laphaya ibhizinisi futhi uphenye ukuthi bakhokhelwa kanjani.

Ukuqagela kwami ​​ukuthi akukhona ngokusebenzisa ezokuxhum.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.