Ihora Usuku Lwezokuxhumana Komphakathi…

ihora elilodwa zokuxhumana

Akunakho ngempela ziqondise, Ngayinye, ye-Social Media. Abantu abaningi bangathanda ukukutshela ukuthi wenzeni ezinkundleni zokuxhumana noma babelane ngecebo labo lokuwina… Kodwa ngikubonile kusebenza ngokwehlukile cishe kuzo zonke izinkampani esisebenze nazo. Namuhla, U-Erik Deckers wabelane nami ngale tweet evela ku-Alexander Klotz:

alex klotz tweet

Izinsizakusebenza ziyinselelo kuwo wonke umuntu… kufaka phakathi ibhizinisi lami elincane. Inhloso yethu ukubeka i-imeyili ngesonto, okuthunyelwe okubhulogi okubili ngosuku, nokuqhubeka nezingxoxo kuyo yonke i-Twitter, i-LinkedIn, i-Google + ne-Facebook. Sihluleka kabi! Kuyinselelo enjalo ukuthi siqasha enye insiza kungekudala i-ejensi yezokuxhumana ukuzama nje ukuhambisana. Lokho kuyizindleko eziqonde ngqo enkampanini okungenzeka ukuthi ngeke ziholele ngqo ekubuyiselweni kotshalomali… kepha ngokuhamba kwesikhathi, nginesiqiniseko sokuthi kuzoba njalo.

Kunezinsizakusebenza eziningi laphaya ngesihloko. Ngivame ukuncika ngivuna i- Jay Baer, Jason Falls futhi UMichael Stelzner ngaphezulu kwabantu abanjengo I-Hubspot ukuthola izeluleko ezinkundleni zokuxhumana. Ngenkathi ngicabanga ukuthi abantu bakwi- I-Hubspot zinobuhlakani, isu labo lokuqukethwe isu lokukhangisa elingena kakhulu. Babelana ngemininingwane yokushayela okuholela enkampanini yabo. UJay, uJason noMichael benza umsebenzi omuhle wokugcina umuntu othile ethengisa (bazobachaza ngokusobala abaxhasi babo) kepha bagxile enkingeni eseduze nasezinqumweni ezingaba khona.

Eqinisweni, isikhathi silungile ku-Alex - ukuya eMichael Ingqungquthela Yokuphumelela Kwemidiya Yezenhlalo Yezamabhizinisi Amancane ekupheleni kwale nyanga. Le ngqungquthela iqhakambisa izinzuzo zokuxhumana zenhlalo ezingama-22 zifundisa abanikazi bamabhizinisi nabakhangisi ukuthi bangakwazi kanjani ukumaketha ezokuxhum (okulethelwe iSocial Media Examiner). Abethuli bafaka UJeremiah Owyang (Iqembu le-Altimeter), UBrian Solis (umbhali, Zibandakanye), UFrank Eliason (ICitigroup), UMari Smith (umbhali ngokubambisana, i-Facebook Marketing), U-Erik Qualman (umbhali, i-Socialnomics), UMichael Stelzner (umsunguli, Social Media Examiner), UDan Zarella (umbhali, The Social Media Marketing Book), U-Andy Sernovitz (umbhali, iZwi Lokumaketha Ngomlomo), UDavid Meerman Scott (umbhali, i-Real-Time Marketing & PR); ochwepheshe abavela eBoeing, Intel, Cisco naseVerizon; Jay Baer (umbhali obambisene naye, iThe Now Revolution), Hollis Thomases (Umbhali, Ukumaketha kwe-Twitter), USteve Garfield (umbhali, Bonakala), UMario Sundar (kusuka ku-LinkedIn), kanye Ann Handley (MarketingProfs) - ukubala nje ezimbalwa. (Ukudalulwa: Lesi isixhumanisi sami sokuxhumana).

Nawa amathiphu ami ku ukuphatha ezokuxhumana ngaphandle kwezinsizakusebenza:

  • ihora elilodwa zokuxhumanaUkuvezwa kwezinsizakusebenza eziningi ingcono kakhulu kunenye. Ungalandeli noma yini okuthiwa guru. Sonke sisebenza nezinkampani ezahlukahlukene futhi sibone amasu athile ewina, amanye alahlekelwa… futhi kaningi isu elifanayo ngqo liwina FUTHI lihlulwe. Chitha 15 imizuzu usuku lokufunda izindatshana zabo nezingxoxo.
  • Thola izithameli zakho. Ukulandela abaholi, osebenza nabo, kanye nabancintisana nabo embonini yakho kuyindlela enhle yokuthola ukufinyelela kuzithameli ozifunayo. Balandele ku-Twitter, Njengabo ku-Facebook, ubangeze kumibuthano ku-Google +, futhi ujoyine namanye amaqembu e-LinkedIn. Ithuba lokujoyina izingxoxo uma usukwenzile lokhu lizoba likhulu kakhulu. Chitha 15 imizuzu usuku ku the ingxoxo ebaluleke kuwe nakwibhizinisi lakho.
  • Tshala ifulegi lakho. Uma ufuna ukuba ngumholi, tshela abantu ukuthi ungumholi nokuthi kungani. Akudingeki ulinde ukuqanjwa ngegama… uzolinda isikhathi eside. Ngikhuthaza amabhizinisi amancane engisebenza nawo ukubhuloga, ukukhuluma, nokukhombisa igunya lawo. Ibhulogi inikeza indawo emaphakathi yabantu ukuthi bavakashele futhi bafunde kabanzi ngawe nangolwazi lwakho - ukuze bakwazi ukunquma ukuthi bafanele yini ukwenza ibhizinisi. Ukukhuluma ngaso leso sikhathi kunikeza ukuqashelwa kwegunya lakho… noma ngabe uqala ukuncela kulo! Futhi ukubonisa igunya lakho ngokwabelana ngamasayithi afana nalawa I-Slideshare kumnandi. Chitha 20 imizuzu usuku lokudala okuqukethwe.
  • Nyusa wena. Musa nje ukubhala okuthunyelwe, ukubhalela noma ukubuyekeza futhi ulindele ukuthi abantu bazofika. Kufanele uthathe ukubusa kokunyuswa kwakho. Chitha 10 imizuzu usuku lokukhangisa okuqukethwe kwakho. Ekuqaleni, lokhu kungahle kube ukucela amathuba okuvakashela ibhulogi, ukukhuluma noma ukuthenga izikhangiso ukukhipha igama!

Angichithi usuku lonke kwi-Social Media… yize kungabukeka kanjalo. Mina hlela okuthunyelwe kwebhulogi futhi usebenzise amathuluzi afana isikhumbulo sesikhana ukukhipha amaTweets nokuvuselelwa kwe-Facebook ngezikhathi ezifanele. Ukuba ne-smartphone nazo zonke izinhlelo zami zokuxhumana zokubuyekeza kuhle - lapho ngikwazi ukukhama imizuzu embalwa lapha nalaphaya phakathi kwemihlangano, emgwaqeni, noma ukuba nenkomishi yekhofi ngingabamba iqhaza kancane.

Okokugcina, lokhu kuwukutshala imali… hhayi ukuthenga. Ukuchitha ihora elilodwa ngosuku ngeke kukulethele imiphumela oyifunayo. Kepha ukuchitha ihora ngosuku unyaka kuzonikezwa ukuthi ufanele ukunakwa! Ngitshela abantu ukuthi bacabange ngakho njengoba bebengenza noma yikuphi okunye ukutshalwa kwezimali… okuthunyelwe ngakunye, okuthunyelwe ngakunye, isibuyekezo ngasinye, umlandeli ngamunye, umlandeli ngamunye… konke kungamaphenathi ku-akhawunti yakho. Uma uyeka ukutshala imali, ngeke uthole inzalo ehlanganisiwe oyidingayo ukuze utshalomali luzokhokha.

3 Amazwana

  1. 1

    Okuthunyelwe okuhle! Ngiyathanda ukuthi uyiphule ibe yimali ephathekayo. Ngihlala ngibona abantu bezizwa sengathi badinga ukuba ngabokuqala ukuphawula noma ukuphendula. Futhi lapho lokho kuzwakala kungenzeki, bayayeka. Kumuntu ongakaqali, ngicabanga ukuthi ukuchitha ihora ngosuku isonto lonke nje bezicwilisa kulokho okukhona nokuthi ukunquma ukuthi imaphi amathuluzi asebenza kangcono kubo kuyindlela enhle yokuzifaka.

    • 2

      Ngiyabonga kakhulu, @ twitter-116342558: disqus! Imithombo yezokuxhumana nakanjani ingumsebenzi osebenza kanzima, ongapheli onezinzuzo eziningi kepha futhi ongaba yinselelo impela. Ngithola ukuthi 'ukuchunca' kuyindlela enhle yokukhiqiza lapho uzama ukugwinya umsebenzi omkhulu kangaka! Kwaziswa kakhulu.

  2. 3

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