I-Social Media & Influencer Marketing

Ngabe Imithombo Yezokuxhumana Isifinyelele Emandleni Akhona Okusha?

Ukukhula kwezinkundla zokuxhumana eminyakeni embalwa edlule bekungafani nanoma yini esake sayibona. Ngokuhambisana nokugibela, vele, kwakuwukumaketha ezinkundleni zokuxhumana. Njengoba sibheke ku-2014, angikwazi ukuzibamba kodwa ngiyazibuza ukuthi - ngokushesha njengoba inkundla yezokuxhumana yaphakama - manje isifinyelele umthamo wayo wokuqamba. Angisho ukuthi inkundla yezokuxhumana ikhona engathandwa kangako futhi akusho ukuthi ukumaketha kwezokuxhumana ayisebenzi kahle, akusilo iphuzu lami. Iphuzu lami ukuthi angijabuli kangako ngalokho okungase kulandele.

Idatha enkulu namathuba okukhomba nokukhangisa kuzoqhubeka nokushuna ubuchwepheshe (noma ukubumosha). Izinto ezibalulekile zokusebenzisana sezilapha, nokho... sinengxoxo, izithombe, nobuchwepheshe bevidiyo. Sinokuhlanganiswa kweselula nethebulethi. Sinomthelela wobunikazi kanye nenkundla yezokuxhumana ekubonakaleni jikelele komkhiqizo. Sesinawo kakade amaqembu eminyaka ashiya i-Facebook, abafana abakhulu ebhulokhini futhi ngokungangabazeki, inkundla ethuthuke kakhulu futhi enezici ezinothile.

Sesivele sinokuqapha komphakathi, ukuhlelwa komphakathi, ukushicilela komphakathi, ukuthengiswa komphakathi, ukwesekwa kwamakhasimende omphakathi, ukuhwebelana komphakathi, ukubika komphakathi… kukhona engikuphuthelwe? Amapulatifomu abe yinkimbinkimbi kakhulu futhi manje ahlanganiswa kwamanye amathuluzi okuphatha okuqukethwe, ukuphathwa kobudlelwano bamakhasimende, nezinhlelo ze-e-commerce.

Isikhathi sinikeze izifundo ezimangalisayo ezifundiwe futhi. Izinkampani manje seziyaqonda ubhekana kanjani nabaphikisi be-inthanethi ngempumelelo. Izinkampani ziyazi ukuthi yini okufanele zenziwe gwema ezinkundleni zokuxhumana - noma kanjani bamba ngayo izihloko zezindaba. Siyazi ukuthi kungaba yindawo ekhipha i

kubi kakhulu kubantu abasabisayo.

Ngokuqondene nokuziphatha kwami ​​komphakathi kanye nokubulawa, ngigijime iminyaka eminingana ukuze ngizifundise ezinkundleni ezintsha futhi ngisebenzise amasu okusebenzisa ngokugcwele izinkundla zamanje. Ngikulungisile ukugxila kwami, ngisebenzisa inkundla yezokuxhumana ukuze ngixoxe futhi nginanele okuqukethwe kwami, kodwa ngihlale ngibuyisela abantu esizeni sethu ukuze bahlanganyele ngokugcwele futhi baguqule. Izinqubo zami zansuku zonke, zamasonto onke, kanye nenyanga zonke zenkundla yezokuxhumana sezi - ngingalokotha ngisho - ziba umkhuba manje.

Ukuqhubekela phambili ngifuna ukuthuthukisa ukwakha umphakathi ngokwakha izethameli nje. Angifuni ukukubonisa amathuluzi amasha, ngifuna futhi ukuxoxa ngawo nawe. Kodwa lelo thuba selivele likhona namuhla - akuyona into engiyibona ishintsha onyakeni olandelayo.

Ngabe ngiphumile kulokhu? Uyawubona umfutho owengeziwe kanye nokukhula kubuchwepheshe bokumaketha benkundla yezokuxhumana kulo nyaka ozayo? Ingabe usalungisa isu lakho lenkundla yezokuxhumana noma liyinjwayelo? Ingabe likhona ithuluzi elisha olidingayo? Noma ingabe sinawo wonke amathuluzi esiwadingayo namuhla?

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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