I-Social Media & Influencer Marketing

Umthetho Obaluleke Kakhulu Kuma-Social Media PR

Ufuna ukwazi ingxenye engcono kakhulu yokusebenzisa imithombo yezokuxhumana njengengxenye yemikhankaso yakho yokuxhumana nomphakathi? Ayikho imithetho.

Abantu be-PR bahlala bekhunjuzwa ngemithetho. Kufanele silandele i-AP Stylebook, ukukhishwa kwezindaba kufanele kubhalwe ngendlela ethile futhi kwenziwe ngezikhathi ezithile.

Imithombo yezokuxhumana iyithuba lokuthi inkampani yakho yephule isikhunta futhi yenze okuqukethwe okuyingqayizivele okubaluleke kakhulu emphakathini wakho. Igama eliyisihluthulelo lithi okuqukethwe. Okuqukethwe yinhlamvu yesiliva. Uma ungadala okuqukethwe okuthokozisayo nokusha, lapho-ke uzoba isinyathelo esisodwa eduze kokuhlangabezana nezinhloso nezinhloso zakho.

ukuphupha amaphupho 36806112
Ngokuzithoba kwe-Dreamstime

Usuyazi vele ukuthi ngikhuluma ngani. Ngabe wake wanquma ukusesha iwebhusayithi yenkampani noma ikhasi le-Facebook kuphela ukuthola ukuthi alikho? Noma lokho akukabuyekezwa kusukela ngoMashi 2008? Lezo zinkampani ziwela ku-radar yakho, futhi zilahlekelwa ukwethemba nokuhlonipha kwakho.

Ukudala okuqukethwe okusha nokuthakazelisayo akudonseli abantu kumasayithi akho kuphela, kodwa futhi kubaheha ukuthi babuye. Isihluthulelo sokuthola okuqukethwe okulungile silula: thola ukuthi izivakashi zakho zifunani, futhi uqhubeke ukwenza. Akunandaba ukuthi iyiphi inkundla. I-Twitter, i-YouTube, i-Flickr, i-Foursquare, noma ibhulogi...thuthukisa okuqukethwe komsebenzisi wakho oqondiwe futhi uqhubeke kufika.

Isu lezokuxhumana inamandla, kepha futhi iyajabulisa ngabantu be-PR ngoba siyakwazi ukuzama izinto ezahlukahlukene futhi sihlole imiphumela cishe ngesikhathi sangempela. Ukusuka lapho singaguqula umkhankaso wethu ukuhlangabezana nezidingo zomphakathi wethu. Ukuze uphumelele ku-inthanethi awukwazi ukwesaba zama okuthile okusha. Uma amakhasimende akho efuna izithombe zebhizinisi lakho ke wabanikeze izithombe. Uma befuna ukubona izindaba ezivela ngaphakathi nangaseduze kwemboni yakho, bese ubanikeza zona.

Ubudlelwano bomphakathi abuguquki. Ishintshile. Kukuwe njengochwepheshe we-PR ukuqonda amandla namathuba ezinkundla zokuxhumana, bese wenza isu lokusebenzisa wonke amathuluzi esesondele kuwo. Lawa mathuluzi amasha futhi kubalulekile ukufunda empumelelweni yakho, njengoba ubuyokwenza nokwehluleka kwakho.

URyan Smith

URyan uyiMenenja yeSocial Media nokuThuthukiswa kweBhizinisi kwaRaidious. Unguchwepheshe wobudlelwano bomphakathi ogxile ekusebenziseni imithombo yezokuxhumana njengethuluzi lokuxhumana lokumaketha. URyan unolwazi kwezemidlalo, kwezepolitiki, kwezezakhiwo nakwezinye izimboni eziningi.

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