Ungayibala Kanjani Imbuyiselo Ekutshalweni Kwezimali Zokukhangisa Zakho Komphakathi

I-Social Media ROI

Njengoba abathengisi nezinkundla zokuxhumana zivuthwa, sithola okuningi okuningi mayelana nobubi kanye nobubi bokutshala imali ezinkundleni zokuxhumana. Uzobona ukuthi ngivame ukugxeka okulindelwe okubekwe ngabaluleki bezokuxhumana - kepha lokho akusho ukuthi ngiyayigxeka imithombo yezokuxhumana. Ngonga amathani esikhathi nomzamo ngokwabelana ngokuhlakanipha nontanga futhi ngixoxa nemikhiqizo eku-inthanethi. Anginakungabaza ukuthi isikhathi sami esichithwe ezinkundleni zokuxhumana kube wutshalomali olukhulu enkampanini yami, ekushicilelweni kwami ​​nasemsebenzini wami.

Udaba luyindaba yokulindelwa nokulinganiswa, noma kunjalo. Nasi isibonelo: Ikhasimende likhononda nge-Twitter futhi inkampani iphendula ngokushesha, ilungisa kahle inkinga yekhasimende ngendlela efanele nangesikhathi esifanele. Izilaleli zalelo khasimende zikubona lokho kuziphatha futhi manje sezinombono omuhle ngenkampani. Uyilinganisa kanjani leyo mbuyiselo kutshalomali? Ngokuhamba kwesikhathi, ungakwazi ukukala umuzwa womkhiqizo wakho futhi ukuhlobanise nemali engenayo nokugcinwa kwakho konke… kepha akulula.

Ama-CMO angama-44% athi awakwazanga ukukala umthelela wezinkundla zokuxhumana ebhizinisini lawo. Kodwa-ke, kufinyeleleka ngokuphelele kumafemu azo zonke izinhlobo

Kaningi kunezinkampani, izinkampani zifuna ukukala ezokuxhum zokumaketha i-ROI ngokufaka ngokuqondile ukulanda, idemo, ukubhaliswa, noma ukuthengiswa kusibuyekezo se-Tweet noma se-Facebook. Ngenkathi lokho kuyindlela ejwayelekile kunazo zonke yezokuxhumana nabantu i-ROI, akuhlali kunengqondo ngaso sonke isikhathi. Ngabe amathemba akho aya emithonjeni yezokuxhumana ukuze uthenge umkhiqizo noma insiza yakho? Kuyangabazeka kakhulu ezimbonini eziningi - yize kwenzeka ngezikhathi ezithile.

Izinyathelo ze-4 Zokukala Ukubuyiselwa Kwe-Invesment of Social Media Marketing

Gcina ukhumbula ukuthi ungahle ungabi nakho lokhu lapho unquma ukuqala ukukala. Kungadinga ukuthi usethe izinsizakusebenza nesabelomali ukuze usebenze ezinkundleni zokuxhumana okungenani izinyanga ezimbalwa ukunquma ukuthi iyini imbuyiselo yakho.

  1. Chaza Izinjongo Ezilinganisekayo - Kungaba lula njengokukwazisa noma ukuqhubekela phambili kakhulu ekuzibandakanyeni, igunya lokwakha, ukuguqula, ukugcina, ukukhuphula, noma ukuthuthukisa ulwazi lwamakhasimende jikelele.
  2. Nikeza inani lesenzo ngasinye - Lona ngumsebenzi onzima, kepha kuyini ukubaluleka kokufundisa, ukubandakanya, kanye nokusiza amakhasimende akho ezinkundleni zokuxhumana? Mhlawumbe uhlukanisa amathemba akho namakhasimende akho - uqhathanisa labo abakulandelayo nabazibandakanya nawe ku-inthanethi ngokuqhathanisa nalabo abangawenzi. Ingabe kube nokugcinwa okwengeziwe? Ukwandiswa kwamathuba we-upsell? Isikhathi esisheshayo sokuvala? Usayizi omkhulu wezinkontileka?
  3. Bala Izindleko Zemizamo Yakho - Sidinga isikhathi esingakanani futhi lokho kuhumusha kanjani kubasebenzi nakubaphathi? Uchitha malini kuzingxenyekazi ukuphatha imithombo yezokuxhumana? Uchitha malini uma ubuyisa imali noma wehlisela izingqinamba zesevisi yamakhasimende? Ngabe usebenzisa noma iyiphi imali ocwaningweni, ekuqeqeshweni, ezingqungqutheleni, njll. Konke kudinga ukufakwa kunoma yikuphi ukubalwa kwe-ROI.
  4. Nquma i-ROI - ((Ingqikithi yemali engenayo enikelwe kwimidiya yezenhlalo - Izindleko zemithombo yezenhlalo zizonke) x 100) / Izindleko Zenhlalo Zezenhlalo Zonke.

Nayi i-infographic ephelele evela ku-MDG, ehlanganisa ukuthi ungazichaza kanjani izinhloso ezilinganisekayo, unikeze inani lomsebenzi ngamunye, futhi kubalwa izindleko eziphelele zemizamo yakho Ungayilinganisa Kanjani I-Social Media ROI:

I-Social Media ROI

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Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.