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Izibalo Ezinkulu Zezemidlalo Kuma-Social Media

Uma kunento eyodwa esingayifunda kulesi sivunguvungu esiku-inthanethi samanje ngeNFL, abezindaba nabathandi bezemidlalo, kungumthelela wezokuxhumana embonini yezemidlalo. UNielsen ubika ukuthi emasontweni ayisithupha okuqala esizini yeNFL, ukubukwa kwemidlalo kunjalo phansi 7.5% unyaka ngaphezu konyaka. Angikungabazi nakancane ukuthi lokhu kubangelwa ikakhulu ukusabela nezingxoxo ezalandela ezikhulisa lolu daba ezinkundleni zokuxhumana.

Vula i-Facebook noma i-Twitter ngosuku lomdlalo futhi imicu igcwele abathandi bezemidlalo abanothando abaxoxa ngomdlalo, abadlali, nenjabulo noma ukudumala kwabo. Eqinisweni, u-61% wababukeli bezemidlalo ulandela ama-akhawunti wezemidlalo kuthi u-80% ahlanganyele ezinkundleni zokuxhumana. Imithombo yezokuxhumana iyisikrini sesibili embonini yezemidlalo - futhi izinombolo zikufakazela lokho.

Namuhla, imicimbi yezemidlalo kanye nemithombo yezokuxhumana iyahambisana. Sibona isikhathi lapho wonke amaqembu, iligi, noma inhlangano yezemidlalo okungenani inephrofayili eyodwa yezokuxhumana lapho bememezela khona yonke imininingwane ebalulekile. Ngaphezu kwalokho, bekungenzeki ukuskrola phansi i-akhawunti yakho ye-Facebook, ye-Twitter, noma ye-Instagram ngesikhathi somcimbi omkhulu wezemidlalo futhi ungabi nokufunzwa kwezindaba zakho okusindwe ngolwazi, ama-gifs wesikhathi sangempela, imivini, noma ama-meme ngakho. Futhi, cishe yonke imicimbi yezemidlalo noma umbukiso une-hashtag ehlobene edala ubudlelwano nezethameli futhi elethe impendulo esheshayo. Abasubathi basebenzisa imithombo yezokuxhumana ukusungula igama labo, ukuxhumana nabalandeli babo, ukumemezela imisebenzi yabo, futhi nokukhangisa ngemikhiqizo nokwenza imali, njengoba kunezigidi zabalandeli.

Izindawo zokubheja

Umsebenzi wezokuxhumana awukhawulelwanga engxoxweni, futhi. Kunomthelela oqondile ku-Return on Investment yokuthengiswa kwamathikithi nokuthengiswayo. Empeleni:

  • I-NBA Champion Golden State Warriors inyuse i-ROI ngama-89x isebenzisa i-Facebook
  • Imali engenayo ngomlandeli ngamunye wezokuxhumana kumaqembu ebhola lezinyawo yi-10 EUR ngokwesilinganiso
  • Ithimba le-TCU labesifazane le-volleyball libe nokwenyuka okungu-40% kwemali engenayo evela ngqo ezinkundleni zokuxhumana
  • Ukuhambela komdlalo wevolibholi labesifazane i-TCU kukhuphuke ngama-24% kungakapheli amasonto ayi-7 kusetshenziswa izinkundla zokuxhumana
  • Amavidiyo wokuxhumana nabamakilabhu ePremier League akhiqize u- £ 88 wemikhiqizo yabo yezimpahla (lokho kungaphezu kwama- $ 115 US)

Le infographic enemininingwane emangalisayo enethani lezibalo zamanje ezinkundleni zokuxhumana embonini yezemidlalo evela kuzindawo zokubheja, Umthelela Okhulayo Wezindaba Zomphakathi Kwezemidlalo.

Umthelela Okhulayo Wezindaba Zomphakathi Kwezemidlalo

 

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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