Qinisekisa Isu Lakho Lezindaba Zomphakathi Ngokumelene Nalolu Hlu Lokuhlola Olunamaphuzu ayi-8

isu lezokuxhumana ngenzuzo

Iningi lezinkampani eziza kithi ukuthola usizo lwezokuxhumana zibheka imithombo yezokuxhumana njengesiteshi sokushicilela nesokutholwa, sinciphisa kakhulu amandla abo okukhulisa ukuqwashisa komkhiqizo wabo, igunya labo kanye nokuguqulwa kwabo ku-inthanethi. Kuningi kakhulu kokuxhumana nomphakathi, kufaka phakathi ukulalela amakhasimende akho nabancintisana nabo, ukwandisa inethiwekhi yakho, nokukhulisa igunya abantu nomkhiqizo wakho abanawo ku-inthanethi. Uma uzikhawulela ekushicileleni nje futhi ulindele ukuthengiswa lapha nalaphaya, ungahle udumazeke.

Imithombo yezokuxhumana ingaba yindawo yokudlala yamakhasimende akho, kepha hhayi inkampani yakho. Ngebhizinisi, ukumakethwa kwezokuxhumana kufanele kuthathwe ngokungathi sína njenganoma isiphi esinye isinyathelo sokumaketha uma ufuna ukubona imiphumela. Noma, ikakhulukazi, inzuzo. Ukukhangisa kwe-MDG

Lokhu Uhlu Lokuhlola Olunamaphuzu ayi-8 Kokukhangisa Kwemidiya Yezenhlalo kusuka ku-MDG Advertising inikeza ukuqonda okuningi nemininingwane kuhlelo lokumaketha ezokuxhum olulinganiselayo, kufaka phakathi:

  1. Isu - Okusemqoka empumelelweni yemidiya yezenhlalo yikhono lokwenza okuqukethwe, inqubo, ukukhuphula, namasu wokulinganisa aqhuba uthando, inhlonipho nokwethembela kubasebenzisi bakho bezokuxhumana. Indawo eyodwa engaphansi kwalesi sigaba engaxoxwa isikhathi eside inecebo elihle lokuthengisa umphakathi lapho iqembu lakho lokuthengisa likhula futhi libandakanya amanethiwekhi abo.
  2. Ukucwaningwa Kwamapulatifomu Omphakathi - Ukuhlonza ukuthi aphi amathemba akho, amakhasimende, nabancintisana nabo nokuthi uzosebenzisa kanjani amandla akho nobuthakathaka babo kuyisici esibucayi secebo lezokuxhumana.
  3. Qonda ubuchwepheshe - Ukuqondwa ngokuphelele kwamakhono ezinkundla zokumaketha ezokuxhum ezenzelwe indawo eningi, i-e-commerce, isizukulwane esihola phambili, ukuthonya ukufinyelela, ukulandelela izingcingo, ukushicilela kwezenhlalo, isilinganiso somphakathi, ukucela ukubuyekeza, ukuklanywa kwemidwebo yezenhlalo, ukukhangisa ngemithombo yezokuxhumana, ukwenziwa kwekhasi lokufika , ulayini wokuqukethwe nokulawulwa, kanye namakhono wokuqukethwe okwenziwe ngumsebenzisi (UGC).
  4. Imidiya Ekhokhelwa Komphakathi - I-Facebook, i-LinkedIn, i-Twitter, i-Pinterest, i-Instagram, ne-Youtube — konke kunezindlela eziqinile zokukhomba nokuphromotha okuqukethwe kwakho.
  5. Ukuthuthukiswa Kokuqukethwe - Okuqukethwe ngukudla izilaleli zakho nomphakathi okulambele ukukudla. Ngaphandle kwesu lokuqukethwe elihle, ngeke uthathe ukunakwa nokwabelana ezinkundleni zokuxhumana.
  6. Ukuphendula Kwamakhasimende (Ukuphathwa Kwegama Elidumile / i-ORM) - Ukuqapha komphakathi ukuphatha isithunzi sakho esiku-inthanethi kanye nokusabela futhi uphendule ekuxhumaneni nenhlekelele kubalulekile namuhla. Amandla akho okuphendula nokuphendula ngokushesha ezindabeni zesevisi yamakhasimende noma enkingeni kunikeza abathengi izinga lokuhlonipha nokwethemba ongakulahla ngenye indlela.
  7. Ukuhambisana Nokuhlolwa Kobungozi - Inqubo yokubuyekeza ukuqinisekisa ukuhambisana kokulawulwa kanye nokunciphisa izingozi yinto ebaluleke kakhulu kuzinkundla zokuxhumana kanye nezinqubo eziphumelelayo zokuxhumana.
  8. Isilinganiso - Noma kungukuqwashisa, ukuzibandakanya, igunya, ukugcinwa, ukuguqulwa, ama-upsell, noma isipiliyoni, wonke amasu ezokuxhumana kufanele abe namathuluzi asetshenzisiwe ukukala ngokuphelele izinkomba zokusebenza ezisetshenziswayo zaleli su.

Nayi i-infographic ephelele - qiniseka ukuthi ubheka lokhu ngokumelene namasu akho wokuqinisekisa ukuthi wakha uhlelo lwezokuxhumana olunenzuzo.

Isu Lezindaba Zenhlalo

7 Amazwana

  1. 1

    Ngeke ngithi angivumelani. Izinkampani eziningi azibonakali zinamasu ezokuxhumana nabantu, kepha futhi izinkampani eziningi azibonakali ziziphatha ngendlela yokuzijabulisa noma kuphi!

  2. 2

    Esikhundleni sokungalandeli abantu ukwenza i-Twitter ibe “nenjongo futhi iphatheke kangcono,” bengilokhu ngisebenzisa uhlu lwe-Twitter ngokwengeziwe. Noma ngabe lolu hlu lungolwasekhaya kwa-Indy, oluhlobene nomkhakha noma ngisho nokuhlola izindaba zezemidlalo, bakwenze wakhiqiza kakhulu.

    • 3
    • 5

      @chuckgose imicabango emihle yokuthi amathuluzi omphakathi aba lula kanjani ukuphatha ngamathuluzi afana nohlu, kepha ungaqiniseki ukuthi lokhu kuyayixazulula inkinga. Ngokwazi isu lokuxhumana nomphakathi liya ngokuchaza inani - lapho umelela uphawu - isiqeshana "senani" yilokho okudinga ukudilizwa kubantu. Ukuchaza ukuthi lokho kusho ukuthini nokuthi okuqukethwe kunenjongo nini futhi nini kulapho iningi liphuthelwa isikebhe.

      • 6

        Ngiyavuma ngokuphelele. Bengimane ngibhekisa ku- @ douglaskarr: iphuzu le-disqus mayelana nokungalandeli abantu ukunciphisa umsindo. Kunama-akhawunti amaningi engiwalandayo ngokuwafaka ohlwini kepha angilandelwanga ngokusemthethweni. 

  3. 7

    Kushiwo kahle. Kungaba nzima ukumelana nokusabela kwedolo ukusebenzisa imithombo yezokuxhumana ukuthengisa, ukuthengisa, ukuthengisa, kepha cishe njalo kubuyela emuva! Ngivumelana futhi ne- @chuckgose: disqus ngokwakha uhlu lwe-Twitter ukunciphisa umsindo. Ngaleyo ndlela ungalandela bonke abantu obathandayo (#smb info, izindaba zomhlaba, imininingwane ye-horoscope, uyiqamba igama!) Futhi ungayigcina iphatheka futhi iphelele. Siyabonga ngamathiphu uDoug!

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