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Ukuntuleka Kokuphendula Komphakathi Kulimaza Ibhizinisi Lakho

Sesivele siwubalile umthelela webhizinisi we ukungasebenzi kahle kwamakhasimende maqondana nezinkundla zokuxhumana. Kuthiwani ngokuphendula nje? Ubuwazi ukuthi imilayezo engu-7 kwengu-8 yokuxhumana nabantu eqondiswe kumabhrendi ayiphendulwa emahoreni angama-72? Kuhlanganisa lokho neqiniso lokuthi kube nokukhuphuka okungama-21% kwemilayezo eya kumabhrendi emhlabeni jikelele (18% e-United States) futhi sinenkinga yangempela ezandleni zethu.

Kuyo yakamuva kakhulu Ihlumela Inkomba Yezenhlalo, baye babala ukuthi amaphesenti angu-40 emilayezo adinga impendulo. Futhi akumangalisi ukuthi amaphesenti angu-40 amakhasimende ashiya umkhiqizo ngenxa yenkonzo ephansi yamakhasimende. Futhi ngakolunye uhlangothi, amabhrendi azibandakanya namakhasimende ngokusebenzisa inkundla yezokuxhumana azuza isilinganiso samaphoyinti angu-33 ngaphezulu kwalawo I-Net Promoter Score.

I-Sprout Social Index iwumbiko ohlanganiswe futhi wakhululwa ngabakwaSprout Social. Yonke idatha ekhonjiwe isekelwe kumaphrofayela omphakathi angu-97K (52K Facebook, 45K Twitter) wama-akhawunti asebenzayo phakathi kwe-Q2 2014 ne-Q2 2015. Imilayezo engaphezu kwezigidi ezingu-200 ethunyelwe ngaleso sikhathi yahlaziywa ngezinjongo zalo mbiko. Enye idatha kusuka ku-Q1 2013 kuya ku-Q4 2013 kungenzeka ukuthi ishintshile embikweni wokugcina we-Sprout Social Index ngenxa yokushintsha kwamaphrofayili omphakathi ahlaziywa; nokho-ke, zonke izitayela ezihamba phambili zihlala zingashintshile.

Iseluleko sikaSprout Social kule nkinga ukuthi imikhiqizo ihlanganise yabo

ukuphathwa kwezokuxhumana nabantu nge inkundla yesevisi yamakhasimende ukuze amaqembu akho akwazi ukwabela imisebenzi ngokufanele futhi abantu abalungile bakwazi ukuphendula. lokhu kuqinisekisa ukuthi izibuyekezo zenkundla yezokuxhumana eziqondiswe kumabhrendi ziqala isicelo sesevisi yamakhasimende esinikezwa ummeleli othile wesevisi yamakhasimende.

Iseluleko sami esingeziwe kungaba ukuqinisekisa ukuthi noma ubani ophendula ngokuxhumana nabantu unikezwa igunya lokuqinisekisa ukuthi izinkinga zixazululwa ngokushesha nangempumelelo. Awukwazi ukufaka engcupheni ukubambezeleka ekuphenduleni enkundleni yomphakathi ngesistimu edinga ukuthi amathikithi abelwe kabusha futhi adluliselwe ukuze alungiswe.

Ukuphuthuma Kokunakekelwa Kwekhasimende Lomphakathi

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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