Ukulalela Akwanele. Isu Lakho Lomphakathi Lidinga lezi Zinto Ezi-4 Zempumelelo!

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Wuthande impela umlayezo lapha ovela kubathengisi bama-premium baseNingizimu Afrika I-Woolworth's. Umhleli Wedijithali uSam Wilson uxoxa ngokuthi kanjani Ama-Socialbakers'imikhiqizo, Ama-Analytics futhi Builder, nika amandla ithimba lakhe ukushayela ukubandakanyeka komkhiqizo futhi lilethe imininingwane enamandla yezenhlalo kubaphathi benkampani.

Isu likaWoolworth lingaphezu nje kwalokho ukulalela nokuphendula ngezinkundla zokuxhumana. Kunezinye izinto ezi-4 ezishiwo nguSam ezibasizile ukuthi baphumelele, ngaphandle nangobuholi babo bangaphakathi.

  1. Analysis - ukufinyelela kocezu kanye nedayisi inani elikhulu lemininingwane ukuqapha ukusebenza kwangempela ekubuyiselweni kwabo kwezokuxhumana kwezokuxhumana ekutshalweni kwemali
  2. zokubekisa - ikhono lokuhlaziya abancintisana nabo futhi babone okuqukethwe kwabo okuhle kakhulu nokubi kakhulu ukuze iWoolworths yenze umsebenzi ongcono kunabancintisana nabo.
  3. Ukusabela - ikhono lokushicilela nokuqapha ukusebenza komkhankaso wabo wezokuxhumana.
  4. Ubufakazi be-ROI - inikeza izibalo futhi analytics lokho kusiza ukufakazela ukubuyiswa kotshalo-mali ebuholini, ukuhlinzeka ngokuthengiswa kwangempela okubhekiswe ekubandakanyeni kwezokuxhumana.

Ama-Socialbakers 'Analytics Isixazululo sisiza izinkampani ukukala imithombo yezokuxhumana ngempumelelo, zisiza ukwenza izinqumo ezifanele ngokususelwa ekuhlaziyweni kokuqhathanisa komphakathi kwabantu esincintisana nabo kanye nemboni. Nayi ividiyo yokuchaza enhle yabo analytics media social isisombululo:

Umakhi Wezenhlalakahle isiza ukwakha nokushicilela okuqukethwe kusuka kudeshibhodi elula, ukuhlaziya okuphakelayo kokuncintisana, nokuhlonza izindlela ezihamba phambili. Nayi ividiyo yokuchaza enhle yabo ukushicilela ezinkundleni zokuxhumana isisombululo:

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