Kwesinye isikhathi Amalahle Okukhangisa Akhiqiza Amadayimane

UKhisimusi MarketingAbathengisi basebenzisa amaholidi amaningi enziwa kabi futhi besolwa ngokuthengisa isizini. Ngemuva kokubuka abashana bami beqapha i-NORAD ngenqubekela phambili kaSanta embulungeni yonke, ngicabange ukuthi kungakuhle ukucabanga ngeminikelo emihle yokumaketha esikhathini seholide.

Yize isembatho sikaSanta Claus esibomvu nomhlophe sasiyindawo evamile iminyaka embalwa, UHaddon Sundblom waqinisa le nguqulo ngokwenza uchungechunge lwemifanekiso yeCoca-Cola ngawo-1930. Ekuqaleni kwakuhloselwe ukusiza ukuthengiswa kwe-soda okuntengantenga ngesikhathi sezulu sasebusika, umfanekiso kaSundblom wakhula wathandwa futhi wasiza ukukhuthaza lesi sithombe sikaSanta.

Njengoba sonke sazi, uRudolf i-Red-nose Reindeer uqondisa umkhonto kaSanta. URudolf wadalwa ngumbhali wamakhophi eMontgomery Ward. Le nkampani ibizama ukonga imali enikezwa yincwadi yabo yonyaka yokufaka imibala, futhi yanquma ukuzakhela eyabo. URobert L. May udale le ndaba nemvumelwano, eyahambisa amakhophi ayizigidi ezingama-2.4 ngo-1939. Umlamu kaMay kamuva wahlangana noGene Autry ngo-1949 ukudala le ngoma, mhlawumbe ubulokhu ucula sonke lesi sigaba.

Abashana bami bayakwazi ukulandela umzila wonyaka waseSanta, ngoba isitolo saseSears esiseColorado Springs sishicilele isikhangiso esithi, “Hheyi, zingane! Ngishayele ngqo futhi uqiniseke bese ushayela inombolo efanele. ” Ngeshwa, abakwaSears bashicilele inombolo engafanele kaSanta, eyangena esikhungweni sokusebenza seCONAD. UColonel Harry Shoup uyale abasebenza e-CONAD, manje eyaziwa ngokuthi yi-NORAD, ukuthi bakhombe indawo kaSanta kunoma yiziphi izingane ezibize - manje sekudlule iminyaka engama-50, leli siko liyaqhubeka.

Ngomoya wamaholide, ake sixolele leyo mibono yokumaketha okuyingozi - futhi sibonge labo abasisizile ekwenzeni amasiko eholide? Mnu. Sundblom, Mnu May, Sears kanye neNORAD. Sikufisela amaholide amahle!

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