Ukukhangisa OkuqukethweI-imeyili Marketing & Automation

I-PIPA/SOPA: Indlela Okuqukethwe Kwamahhala Okungase Kusibulale Ngayo

Izinkampani eziningi zicisha amasayithi azo ngomzamo wokulwa noMthetho Wokuvikela IP (PIPA)/SOPA obuyekezwayo lapha e-United States. Kunokuba ngigibele enqoleni ngivale isayithi lami, ngicabange ukuthi kungakha kakhulu ukwabelana nawe ngokusabela kwami.

Sinezincwadi zamabhulogi ezingaphezu kuka-2,500 khuthaza ubuchwepheshe obusiza ama-ejensi nabakhangisi emhlabeni wonke. Asikaze sikukhokhise nganoma yikuphi okuqukethwe kwethu, futhi ngeke sikukhokhise. Uma siphonswa, sivame ukuthatha isikhathi sokubuyekeza umkhiqizo noma indaba - futhi sithumela ulwazi ngaphandle kwezindleko. Sibe namanothi amangalisayo avela ezinkampanini ezithi yithina kuphela ibhulogi eyaqaphela futhi kwaholela ekuchazweni okukhulu nasekukhuleni kwamathuluzi azo.

Sinegama nabaningi abasezimbonini zobuchwepheshe nezobudlelwano bomphakathi ngoba simagange ukusiza. Nakuba amanye amabhulogi ethanda ukuhlukanisa inkampani noma ubuchwepheshe, uzothola ukuthi okuthunyelwe kwethu kusekela kakhulu. Sifuna uphumelele. Sifuna uphumelele ngezixazululo. Sifuna ukuthola lezo zixazululo.

Ezinye izinkampani ziyaseseka ngoxhaso. SurveyMonkey (manje i-SurveyMonkey) yaba ngumxhasi wethu wokuqala osemthethweni, a isofthiwe yokuvota yamahhala eku-inthanethi lokho okuthuthukise kakhulu ukubhala kwethu nokusebenzisana nabafundi bethu. UDelivra kuyinto inkampani yezokumaketha nge-imeyili ohlinzeka ngokuqukethwe kanye nocwaningo lwabadayisi be-imeyili. Ngakwesokudla ku-Interactive ukuhola isixazululo sokumaketha esizenzakalelayo osisizayo siqonde ukumaketha impilo yekhasimende.

Ngabaxhasi bethu nabakhangisi, sikwazile ukusingatha a ukumaketha i-podcast, bakha i-newsletter enhle ye-imeyili, sesiqalile ukuthuthukisa amavidiyo futhi siyaqhubeka nokuthuthukisa ulwazi lwesayithi yethu. Size sibe ne isicelo mobile khona lapho! Ama-Webinars asohlwini lwethu olufushane futhi. Konke lokho kumahhala kinina - bafundi bethu. Nakuba singenzi nzuzo kubhulogi ngokuqondile, izimali zitshalwa ukusiza wena. Yebo, siyazuza ngokuba nebhulogi yokuqala… kodwa ngethemba ukuthi nawe uyazuza.

Lokhu kungase kushintshe.

Namuhla, sibe nomhlangano nabamele indawo yethu e-Indiana ukuze sixoxe ngezinto ezisikhathazayo nabakwa- Vikela isenzo se-IP kanye ne-SOPA. Yize abaholi besaphendula, abashongo ukuthi omele thina uyaweseka yini umthethosivivinywa. Nansi eminye imininingwane eyengeziwe - kodwa ngicela ufunde amanothi ami ngezansi nezinkathazo zami.

Ngokuqondene nabameleli bethu, ukuvinjwa kwe-DNS kweqiwe futhi kudinga inkampani yangaphandle ukuthi inqume ukuthi iyivimbele ngempela isayithi noma cha. I-verbiage incike lapho okuwukuphela kwamasayithi angavinjwa amasayithi angaphandle. Angiyena ummeli, ngakho anginaso isiqiniseko sokuthi lokho kuyiqiniso noma cha.

Okungenzeka ngokushesha, ngaphandle kwenqubo efanele, ukuthi isayithi elithathwa njengesekela ukwephulwa kwe-copyright lingasuswa ezinjinini zokusesha kanye nakuzo zonke izindlela zokukhangisa zivinjiwe. Lokhu kungenzeka ngaphandle kwesaziso futhi ngaphandle kwekhono lesizinda sokuzivikela. Ukuvakasha kwethu kwezinjini zokusesha kanye nemali yethu engenayo kuyigazi elivumela le bhulogi ukuthi iqhubeke nokukhula. Ngamanye amazwi, uma inkampani esindayo kulwazi lwezomthetho efisa ukulwa nokuqukethwe esabelana ngakho... ibhulogi yethu ingase iklinywe ize ife ngaphandle kokungabaza.

Ngaqinisekiswa ocingweni ukuthi lokhu bekungeke kwenzeke, ukuthi sizokwazi ukuthola ukumelwa futhi silwe nenkinga. Nansi inkinga... lokho kuthatha isikhathi nemali engingenayo njengebhizinisi elincane. Ngakho-ke, kunokuba ngilwe, kungaba ngcono kimina ukuba ngisonge isayithi bese ngibuyela emuva ngiyosebenzela inkampani enkulu. Kuyethusa lokho.

IWashington yidolobha eligcwele abameli. Ngokuvamile abakhumbuli ukuthi labo bethu abangenazo izinsiza zomthetho abakwazi ukuzivikela ngokwenele. Lokhu, ngokubona kwami, yilokho okubhalelwe i-Protect IP kanye ne-SOPA Acts. Bayithuluzi lemboni efayo… ikhefu lokugcina lokuzama ukuvimbela okungenakugwenywa. Isifaniso engasinikeza umninisitolo owenqaba ukufaka izingidi ezicabheni zabo. Njengoba bengakwazi ukuzivikela, manje sebecela uhulumeni ukuthi abagadele yona.

Angibhali lokhu nje ngombono owodwa we-blogger. Sihlinzeka ngokuqukethwe futhi silindele ukuthi i-copyright yethu ihlonishwe. Ngezinye izikhathi akubanga njalo futhi ngike ngathatha isinyathelo. Ngikwazile ukuvimba amasayithi, ngiwabike ezinhlelweni zokukhangisa, futhi ngathola ezinye izinkampani - njengezinkampani zezithombe zesitoko - ezinamaphakethe ajulile ezilandela. Lokho kusho ukuthi u-ol’ Doug omncane ukwazile ukuvimba ukwephulwa komthetho futhi alwe nakho ngaphandle kwesidingo sikahulumeni sokubandakanyeka. Yebo, lokhu akuphathelene nempahla yami yobuhlakani - kumayelana nenzuzo yefilimu nerekhodi ewohlokayo.

Kubuhlungu. Futhi kuyishwa ukuthi abaholi bethu bezepolitiki empeleni bacabanga ukwenza lokhu. Okubuhlungu nakakhulu ukuthi a intando yeningi umholi, UChris Dodd, manje ungumholi waleli butho elizochoboza isici esiyinhloko se-intanethi - ikhono lokwabelana ngolwazi ngokukhululekile. Lona umthethosivivinywa ozophinde unike amandla labo abanamaphakethe ajulile… futhi ususe ithuba kwabangenamandla. Izothinta wonke umsebenzisi oku-inthanethi, kuhlanganise nawe.

Sicela uzinike isikhathi sokufunda imininingwane emihle futhi uqonde ukuthi izokuba nomthelela kanjani kuwe, okuqukethwe kwakho, kanye nebhizinisi lakho. Akumele ube ngumMelika, i-Intanethi ayinayo imingcele esingabeka amandla kuyo… futhi labo abangaphandle kwe-United States bakhona engozini enkulu kunathi. Funda kabanzi ku Misa i-American Censorship.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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