Ubuchwepheshe BokukhangisaI-Marketing Infographics

Bonisa Umhlahlandlela Wobukhulu Besithombe Sesikhangiso sango-2023

Amazinga ayisidingo uma kuziwa ezikhangisweni zokukhangisa eziku-inthanethi namasayizi okubizela esenzweni. Amazinga avumela ukushicilelwa okufana nokwethu ukwenza izifanekiso zethu zifane futhi aqinisekise ukuthi isakhiwo sizokwamukela izikhangiso okungenzeka ukuthi sezidalile futhi zahlolwa kuyo yonke inethiwekhi. Nge Izikhangiso ze-Google ngokuba ngumpetha wokubekwa kwezikhangiso, ukusebenza kokukhokha ngokuchofoza ngakunye ku-Google kuyalela imboni.

Amafomethi alandelayo avunyelwe ezikhangisweni zezithombe ezimile:

  • I-JPG: I-JPEG ifomethi yesithombe ejwayeleke kakhulu. Ifomethi ecindezelwe inikeza ikhwalithi yesithombe enhle kanye nebhalansi yosayizi wefayela.
  • I-PNG: I-PNG ifomethi engalahleki egcina ikhwalithi yesithombe. Kuyisinqumo esihle sezithombe ezinemiphetho ebukhali noma umbhalo.
  • I-GIF: GIF ifomethi ecindezelwe esekela izithombe ezigqwayizayo. Kuyinketho enhle yezikhangiso ezidinga ukudonsa ukunaka noma ukudlulisa umlayezo ngesikhathi esifushane.

Osayizi Bezikhangiso Abenza Kakhulu ku-Google

Usayizi wesikhangisoUbukhulu
(Ububanzi x Ubude ngamaphikseli)
Ukulinganisa kokulinganisaUbukhulu Bosayizi Wefayela
Ibhodi yabaphambili728 x 908.09:1150 KB
Ikhasi-Half300 x 6001:2150 KB
Unxande Osemgqeni300 x 2506:5150 KB
Unxande Omkhulu336 x 2801:7.78150 KB
Isibhengezo Esikhulu Seselula320 x 1003.2:1100 KB

Obunye Ubukhulu Bezikhangiso Ezisekelwayo ku-Google

Usayizi wesikhangisoUbukhulu
(Ububanzi x Ubude ngamaphikseli)
Ukulinganisa kokulinganisaUbukhulu Bosayizi Wefayela
Ibhodi yabaphambili yeselula320 x 506.4:1100 KB
Banner468 x 607.8:1150 KB
Isiginali Esigamu234 x 603.9:1100 KB
I-Skyscraper120 x 6001:5150 KB
Kuqondile Banner120 x 2401:2100 KB
Isikwele esikhulu esibanzi160 x 6001:3.75150 KB
portrait300 x 10502:7150 KB
Ibhodi yabaphambili enkulu970 x 9010.78:1200 KB
Billboard970 x 2503.88:1200 KB
Square250 x 2501:1150 KB
Isikwele Esincane200 x 2001:1150 KB
Unxande Omncane180 x 1506:5150 KB
Inkinobho125 x 1251:1150 KB

Ekugcineni, usayizi wesikhangiso ongcono kakhulu womkhankaso wakho uzoncika kuzithameli ozihlosile nezinjongo zokumaketha. Nokho, osayizi bezikhangiso abasohlwini olungenhla bayindawo enhle yokuqala. Nansi i-infographic enhle evela eqenjini I-Mediamodifier:

bonisa ubukhulu besikhangiso

Kuthiwani Ngezibonisi Ze-retina?

Izikhangiso ze-Google zivumela ukulungiswa kwe-retina ngosayizi wefayela omkhulu. Umkhawulo kasayizi wefayela wezikhangiso ze-retina ngu-300 KB. Lokhu kuphindwe kabili kunosayizi wefayela omkhulu wezikhangiso ezijwayelekile.

Ukuze udale isikhangiso sokubonisa i-retina, kufanele ulayishe izithombe ezimbili: esokuboniswa okujwayelekile nesokuboniswa kwe-retina. Isithombe se-retina kufanele siphindwe kabili ukucaca kwesithombe esijwayelekile esibonisiwe. Isibonelo, uma isithombe sakho esijwayelekile singamaphikseli angu-300 x 250, isithombe sakho se-retina kufanele sibe amaphikseli angu-600 x 500.

Uma ulayisha isikhangiso sakho se-retina, udinga ukucacisa ukulungiswa kwesibonisi se-retina kuzilungiselelo zesikhangiso. Ungakwenza lokhu ngokukhetha ifayela retina inketho ngaphansi Ubukhulu ingxenye. Nazi izinyathelo zokuthi usenza kanjani isikhangiso sokuboniswa kwe-retina ku-Google Ads:

  1. Iya ku-akhawunti yakho Yezikhangiso ze-Google bese uchofoza okuthi Imikhankaso ithebhu.
  2. Khetha umkhankaso ofuna ukwengeza kuwo isikhangiso sokuboniswa kwe-retina.
  3. Chofoza on the Izikhangiso ithebhu.
  4. Chofoza on the Isikhangiso Esisha inkinobho.
  5. Khetha isithombe uhlobo lwesikhangiso.
  6. Layisha isithombe sakho esijwayelekile nesibonisi se-retina.
  7. Cacisa ukulungiswa kwesibonisi se-retina ku- Ubukhulu ingxenye.
  8. Chofoza on the Londoloza inkinobho.

Isikhangiso sakho sesibonisi se-retina manje sizotholakala kumadivayisi wokubonisa i-retina.

Uzilungiselela Kanjani Izithombe Zakho Zesikhangiso Ezibonisa Ikhwalithi Ephezulu Nosayizi Bamafayela Amancane

  • Izinga Lokucindezela: Uma ulondoloza izithombe ngefomethi ye-JPEG, lungisa izinga lokucindezela ukuze ubhalansise usayizi wefayela nekhwalithi yesithombe. Amazinga okucindezela aphezulu anciphisa usayizi wefayela kodwa angase ethule ama-artifact abonakalayo nokulahlekelwa imininingwane. Amazinga okucindezela aphansi agcina imininingwane eyengeziwe kodwa aphumela kumasayizi amafayili amakhulu. Linga ngamaleveli okucindezela ahlukene ukuze uthole ibhalansi elungile.
  • Ubukhulu besithombe nokulungiswa: Shintsha usayizi wesithombe ube ubukhulu obufunayo kanye nokulungiswa okufanele isikhangiso sakho esibonisiwe. Gwema izilinganiso ezinkulu ngokungadingekile, njengoba zinomthelela kumasayizi amakhulu wamafayela. Cabangela inkundla eqondiwe nezimfuneko zayo zokulungiswa ukuze kuthuthukiswe isithombe ngokufanele.
  • Londolozela iwebhu: Sebenzisa le Londoloza kwiWebhu isici ku-Illustrator noma ku-Photoshop (Ifayela > Thekelisa > Londoloza Iwebhu) ukuze ufinyelele izilungiselelo ezithuthukisiwe zokwenza kahle futhi uhlole kuqala isithombe ngesikhathi sangempela. Lesi sici sinikeza izinketho ezihlukahlukene zokuthuthukisa ikhwalithi yesithombe, ifomethi yefayela, iphalethi yombala, nezilungiselelo zokuminyanisa. Ngaphambi kokulondoloza inguqulo yokugcina, ungabuka kuqala izilungiselelo ezihlukene futhi uqhathanise umthelela wazo kukhwalithi yesithombe nosayizi wefayela.
  • Iphrofayela Yombala: Guqula izithombe zibe iphrofayela yombala efanele ukuze zisetshenziswe iwebhu, ngokuvamile sRGB, okuqinisekisa ukumelelwa kombala okungaguquki kuwo wonke amadivayisi neziphequluli.
  • Susa imethadatha: Susa imethadatha engadingekile efayeleni lesithombe ukuze unciphise usayizi. Imethadatha iqukethe ulwazi olwengeziwe mayelana nesithombe, njengezilungiselelo zekhamera noma imininingwane ye-copyright, okungenzeka ingadingeki ekubonisweni kwewebhu.
  • Nciphisa Umsindo Nezinto Zobuciko: Sebenzisa amasu afanele okunciphisa umsindo kanye nokulola ukuze uthuthukise ikhwalithi yesithombe futhi unciphise ama-artifact abonakalayo alethwe ngokuminyanisa.
  • Ukuhlola nokubuka kuqala: Ngaphambi kokuphothula isithombe esicindezelwe, sihlole kuqala kuziphequluli ezihlukene namadivayisi ukuze uqinisekise ukuthi sigcina ikhwalithi enhle futhi sivela njengoba kuhlosiwe kuzo zonke izinkundla ezihlukahlukene.

Ukuthola ibhalansi elungile phakathi kwekhwalithi yesithombe nosayizi wefayela kungase kuhilele ukuzama nephutha. Cabangela izimfuneko ezithile zesikhangiso sakho esibonisiwe, izethameli eziqondiwe, nenkundla ngenkathi usebenzisa lezi zilungiselelo zokuthuthukisa ukuze uzuze imiphumela engcono kakhulu.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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