Ukukhwabanisa kwekhuphoni le-Starbucks: Kungani ungafaki ibhakhodi?

BarcodeKaSeth blog unombhalo omayelana nesigqebhezana esingaphathwa kahle esise-Starbucks. Ngokunikezwa usayizi we-Starbuck, angiqondi ukuthi kungani bengafakanga isu lesigqebhezana nge-barcoding. Lobu ubuchwepheshe obulula futhi obubizi… budinga kuphela ukuqinisekiswa kukhompyutha ye-Point of Service.

Ungakwenza kanjani lokhu? Abathengisi abaningi be-software yokukhangisa nge-imeyili bavumela izintambo ze-Substitution (uma kungenjalo, dlulela ku- I-ExactTarget). Lokho kusho ukuthi ungadlula kalula intambo endleleni yesithombe. Intambo eyedlule ngesikhathi kuvulwa i-imeyili empeleni yakha ibhakhodi ngamandla, ngakho-ke i-Starbucks ingabhala kalula uhlobo oluthile lwekhodi yekhuphoni - ehlukile kobhalisile - bese iyikhipha njengebhakhodi.

Lapho isetshenzisiwe, ophethe imali angathwebula i-imeyili enebhakhodi ekuyo. Inani libhekwa phezulu ngaphakathi kohlelo bese lihlolwe ubuqiniso nokuhlengwa. Ngaphezu kwalokho, ukuhlengwa kwesigqebhezana kungabhaliswa kubuyele ekhelini le-imeyili langempela - ukuhlinzeka uMarketer ngolwazi oluthile olubalulekile lokuthi ngubani osebenzise isigqebhezana, kwathatha isikhathi esingakanani, walisebenzisa kuphi, njll. Lena idatha enamandla! Impela imininingwane ezoba ngumthombo omkhulu phansi komgwaqo!

Ngokukhishwa kubuchwepheshe beshelufu nokuhlela okulula, i-Starbucks ibingazisindisa ihlazo.

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