Izibalo nokuhlolaUkukhangisa OkuqukethweEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationUkumakethwa Kwamaselula NethebulethiUkunika Amandla UkuthengisaSesha MarketingI-Social Media & Influencer Marketing

Izinyathelo eziyi-12 Zokwakha Isidingo se-ejensi yakho entsha

Isonto eledlule bekuyisonto elimangalisayo ngo- Umhlaba Wezokumaketha Kwezenhlalo lapho engikhulume khona ngesihloko esithi I-Influencer Marketing. Ngenkathi ababukeli beyizinhlangano eziningi befuna izeluleko zokuthi zingasetshenziswa kanjani isu eliphumelelayo, ngabuyela ekhaya futhi ngaba nombuzo omuhle komunye wababekhona owayefuna ukwazi ukuthi ngilakha kanjani ithonya elanele nokufuna ukuqala inkampani yami.

Ngifuna ukwazi ukuthi ngingaqala kanjani ukuthola amaklayenti (akhokhelayo) ukuze nginikeze ukubonisana nokuqeqesha… ngokuhlola lokho abanakho njengamanje, bese nginikela ngamasu, izixazululo, amathiphu kanye nemikhuba emihle. Ngiyazi ukuthi ukubhuloga, izincwadi, ama-e-book, ama-webinar, namavidiyo yizindawo ezinhle zokuqala. Ngiqale kuphi ukuba wedwa futhi ngithola kanjani ukuthi ibhizinisi lami likhule ngokwanele ukuze ngikwazi ukulenza ngokugcwele?

Ngakho-ke, ngenzeni ukuze ngiqale umsebenzi wami futhi bengingakwenza kanjani ngokwehlukile?

  1. Inethiwekhi yakho - Ibhizinisi lakho alincikile kwisikolo sakho seKlout, inani labalandeli onalo, noma amazinga osesho lwakho. Ekugcineni, ibhizinisi lakho lizophumelela ngokuya ngokutshalwa kwemali okwenzayo ekwandiseni nasekwakheni ubudlelwano bomuntu siqu nenethiwekhi yakho ebonakalayo. Lokho akusho ukuthi ezenhlalo azinandaba, kumane nje kusho ukuthi ezenhlalo ngeke zibaluleke uze ukwazi ukuxhumana ngokwakho nalabo abakolunye uhlangothi lwekhibhodi.
  2. Ibhulogi yeNiche - wonke umuntu wayekhuluma ngemidiya eku-inthanethi ngesikhathi ngiqala ibhulogi yami, kepha akekho owayekhuluma ngqo ngezixazululo ezitholakalayo zokusiza abathengisi. Lokho bekunguthando lwami ngempela… ngisebenze kwisoftware njengemboni yezinsizakalo futhi ngihlwaya i-Intanethi kokulandelayo, ngase ngiba yinsizwa yethuluzi lenethiwekhi yenethiwekhi yami. Kwakungekho enye ibhulogi laphaya ngakho ngaqala eyami. Uma bengingaphinda ngikwenze futhi, bengingaya ngokuqina ngesihloko sami, i-geography, noma ukugxila kwemboni.
  3. Umphakathi - Ngivakashele, ngaphawula, nganyusa, ngabelana futhi nganikeza impendulo kwabanye abaholi emphakathini. Kwesinye isikhathi ngangiphuma nezinkulumo mpikiswano nabo, kepha engangigxila kukho kwakuhlala kungukufaka inani phambi kwabo ngenkathi ngazisa igama lami laphaya. Indlela enhle yokwenza lokhu kulezi zinsuku ukuqala i-podcast nokuxoxisana nabaholi abakule mboni ongathanda ukusebenza nabo noma obenzela yona.
  4. Okhulumayo - Imidiya yedijithali ayanele (hlala!) Ngakho-ke kufanele uhambe ucindezele inyama. Ngizinikele ukukhuluma yonke indawo endaweni nasezweni lonke. Ngiqhubekile ngathuthukisa amakhono ami okukhuluma, amakhono okubhala (ungaphikisa lokho) namakhono ami okwethula. Uma ngikhuluma emcimbini, ngithola ukuhola okuningi kunokubhuloga nje kuphela. Kodwa-ke, ngidinga ukugcina ukubhuloga ukuze ngithole ithuba lokukhuluma ngakho akuyona eyodwa noma enye. Futhi isikhathi ngasinye lapho ngikhuluma, ngangiba ngcono kancane kunangesikhathi sokugcina. Khuluma yonke indawo nakuwo wonke umuntu!
  5. Ukuqondisa - Kunezinkampani eziyishumi nambili engifuna ukusebenza nazo futhi ngiyazazi ukuthi zingobani, engidinga ukuhlangana nazo, futhi ngakha izinhlelo zokuthi ngizohlangana kanjani nazo. Kwesinye isikhathi kudlula osebenza naye onoxhumano ku-LinkedIn, kwesinye isikhathi ngibacela ukuthi baphuze ikhofi, futhi kwesinye isikhathi ngicela ukubabuza i-podcast yethu noma ngibameme ukuthi babhalele izilaleli zethu. Angeke ngikubize lokho ukuthengisa (mhlawumbe ukulandela), kepha kubandakanyeka nabo ukubona ukuthi singafanela yini inhlangano yabo futhi okuphambene nalokho.
  6. Ukusiza Nomaphi lapho engangikwazi khona, ngangisiza abantu ngaphandle kokulindela ukukhokhelwa. Ngawaphromotha, ngakhetha okuqukethwe futhi ngakwabelana ngakho, nganikeza impendulo, futhi nganikela ngakho konke mahhala. Kufanele ukhumbule ukuthi nakuba ngingase ngithinte izivakashi ezingu-100,000 ezihlukile, abalaleli, ababukeli, abacashayo, abalandeli, abalandeli, njll. ngenyanga… abangaba ngu-30 kuphela noma ngaphezulu abangamakhasimende angempela akhokhayo. Lokho kusho ukuthi kufanele uzakhele isithunzi, ube nezifundo ezithile futhi uqhubekisele phambili imiphumela kwabanye ukuze uthole umsebenzi. Sakhe udumo ngokumaketha kwangaphakathi, amasu alinganisekayo, i-SEO eyinkimbinkimbi yabashicileli abakhulu, kanye igunya lokuqukethwe… Kepha okunye kwaqala ngokusiza abantu ukuthi balungise okuthile okuyisimungulu kuwebhusayithi yabo.
  7. Kubuza - Ukutshela wonke umuntu ukuthi umuhle kangakanani akusebenzi kahle uma uthengisa. Kepha ukubuza wonke umuntu lapho badinga khona usizo kuyindlela engcono kakhulu. Empeleni, emizuzwini embalwa edlule ngifinyelele enkampanini esiyisizile omgwaqo wayo ophindwe ka-10 kunalokho owawuyikho eminyakeni eyi-4 eyedlule futhi ngacela ukuhlangana nabo ukuze ngibone lapho singasiza khona. Kubuza kuyasebenza. Ukuzwa ukuthi yini ithemba noma iklayenti elilwa nayo bese ubona ukuthi ungazisebenzisela izixazululo ezithile kuyindlela ephelele yokungena nenkampani. Qala ngokuncane, uzibonakalise, bese uhlanganyela ujule futhi ujule.
  8. Ukuzikhuthaza - Kuyinto icky… kodwa kudingekile. Uma uhalaliselwa, wabiwa, ulandelwa, ukhulunywa, noma yini enye ongayazi - lokho kungukuqinisekiswa okuhle kobuchwepheshe bakho. Angiphenduki ngokuphelele ngokwazisa okushiwo abanye ngami. Angikunxusi ngenkuthalo wonke umuntu ukuthi akwenze, kepha uma kuvela ithuba futhi othile angincoma, ngingabacela ukuthi balibeke ku-inthanethi.
  9. Bheka Ochwepheshe - Isizinda esifanele, ikheli le-imeyili esizindeni sakho (hhayi @gmail), ikheli lasehhovisi, izithombe zobuchwepheshe, ilogo yesimanje, iwebhusayithi enhle, amakhadi webhizinisi ahlukile… konke lokhu akuzona nje izindleko zebhizinisi. Zonke izindleko zokukhangisa nezimpawu zokwethembeka. Uma ngibona ikheli le-gmail, anginasiqiniseko sokuthi uzimisele. Uma ngingaliboni ikheli nenombolo yocingo, angazi noma uzoba yini ibhizinisi ngeviki elizayo. Ukuqashwa kumayelana nokwethembana futhi zonke izindleko ezibhekwa ngaphandle ziyinto yokwethembana.
  10. Bhala incwadi - Noma ngabe okuthengiswayo okuwukuphela kwakho wena nomama wakho, ukubhala incwadi kukhombisa ukuthi noma ngabe iyiphi imboni okuyo, uyihlaziye kahle futhi uzakhele isu lakho elihlukile lokusebenza kuyo. Ngaphambi kokuba ngibe ngumbhali, angikwazanga ukuthola isikhathi sosuku kwezinye izingqungquthela noma amaklayenti. Ngemuva kokuba sengingumbhali, abantu bebenikela ngokungikhokhela ukuze ngikhulume nabo. Kubonakala kuwubuwula, kepha kungenye into ozimisele ngayo ngomkhakha wakho.
  11. Qala Ibhizinisi Lakho - Ayikho imali eyanele futhi asikho isikhathi esingcono sokuqala ibhizinisi kunamanje. Wonke umuntu ocabanga ngakho ucabanga ukuthi uyakudinga lokhu, uyakudinga lokho, ulinde enye into eyodwa, njll. Uze uziphumele wedwa futhi uzwe lowo muzwa omubi emgodini wesisu sakho okwenza ukuthi ulambe ngokwanele ukuba uyozingela - uzohlala khona lapho okhona. Indodana yami yayiqala ekolishi futhi ngangifile lapho ngiqala khona DK New Media. Kwaphela amasonto ngingalala etafuleni lami ngenza imisebenzi engajwayelekile ukuze ngikwazi ukondla abantu… futhi ngafunda ukulungiselela kangcono, ukumaketha kangcono, ukuthengisa kangcono, ukuvala kangcono, futhi ekugcineni ngakhe ibhizinisi lami. Ubuhlungu buyisisusa esihle soshintsho.
  12. Value - Ungagxili kulokho okukhokhisayo noma ukuthi wenza malini, gxila kunani oliletha kwabanye. Ngibheka abanye abantu abalinganisela ngokuya ngamahora asetshenziwe bese bephuka. Ngibuka abanye bekhokhisa ngakho-ke bathatha imali futhi bahlala befuna amaklayenti amasha. Akuphelele, kepha sigxila kunani esililetha kumakhasimende ethu bese sibeka isabelomali esingabizi futhi esizuzisayo. Kwesinye isikhathi kusho ukuthi senza ushintsho oluncane oluholela emalini eningi, kwesinye isikhathi kusho ukuthi sisebenza imisila yethu ukulungisa amaphutha ethu ngaphandle kwendibilishi. Kepha lapho amaklayenti ebona inani olilethayo, awacabangi ngokuthi ubiza malini.

Akukho nokukodwa kwalokhu, okubikezela impumelelo yakho. Sibe neminyaka emikhulu futhi saba neminyaka eyinhlekelele - kepha ngijabulele yonke eyodwa yayo. Ngokuhamba kwesikhathi sithuthukise umuzwa wezinhlobo zamakhasimende esisebenza kahle nawo namanye okufanele siwathumele. Uzokwenza amaphutha amakhulu - funda nje bese uqhubeka.

Ithemba lokhu kusiza!

Mayelana DK New Media

DK New Media iyinhlangano entsha yezindaba egxile kwezentengiso ezisebenza nge-agile neqembu lezazi zokumaketha nezobuchwepheshe. Nethimba labo lochwepheshe beziteshi ze-omni kuwo wonke ama-mediums digital, DK New Media unomgomo wokwethula nokuguqula ubukhona beklayenti online ukukhulisa isabelo semakethe, ukuhola umkhondo nokwenza ngcono izingxoxo zabo online. I-DK ikhulise ukwabiwa kwezimakethe kuwo wonke amaklayenti abesebenze nawo futhi inekhono ikakhulukazi ezinkampanini ezisebenza ngobuchwepheshe bokumaketha njengoba inabalaleli abaningi kule ncwadi. DK New Media ikomkhulu lokuziqhenya enkabeni ye-Indianapolis.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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