Ukukhangisa OkuqukethweEzohwebo kanye nokudayisaI-Marketing InfographicsI-Social Media & Influencer Marketing

Amathrendi aphezulu enkundla yezokuxhumana ango-2023

Ukukhula kokuthengiswa kwenkundla yezokuxhumana kanye nokumaketha ngaphakathi kwezinhlangano bekulokhu kusezingeni eliphezulu kule minyaka embalwa edlule futhi kulindeleke ukuthi kuqhubeke ukukhula. Njengoba izinkundla zokuxhumana zishintshashintsha kanye noshintsho lokuziphatha kwabasebenzisi, amabhizinisi ayabona ukubaluleka kokuhlanganisa inkundla yezokuxhumana kumasu awo okuthengisa nawokumaketha.

Bangu-4.76 billion abasebenzisi bezokuxhumana emhlabeni namuhla - okulingana namaphesenti angama-59.4 enani labantu emhlabeni. Isibalo sabasebenzisi bezokuxhumana emhlabeni wonke sikhule ngezigidi eziyi-137 ezinyangeni eziyi-12 ezedlule.

Umbiko wolwazi

Ezinye izici ezinomthelela kulokhu kukhula zihlanganisa:

  • Ukwandisa ukusetshenziswa kwenkundla yezokuxhumana: Njengoba abantu abaningi besebenzisa izinkundla zokuxhumana emhlabeni wonke, amabhizinisi abona lezi zinkundla njengeziteshi ezibalulekile zokufinyelela nokubandakanya izethameli eziqondiswe kubo.
  • Gxila ekubandakanyeni kwamakhasimende nokwenza kube ngokwakho: Izinkundla zokuxhumana zivumela amabhizinisi ukuthi axhumane ngqo namakhasimende, ahlinzeke ngokuqukethwe komuntu siqu, futhi akhuthaze ubudlelwano. Lokhu kusiza izinhlangano ukuthi zidale ukwethembeka komkhiqizo, zikhulise ukugcinwa kwamakhasimende, futhi ziqhubekisele phambili ukuthengisa.
  • Shintshela kwezentengiselwano zomphakathi: Amapulatifomu afana ne-Instagram, i-Facebook, ne-Pinterest yethule izici zokuthenga ezenza abasebenzisi bathole futhi bathenge imikhiqizo ngqo ngaphakathi kwezinhlelo zokusebenza. Lezi zici zenze inkundla yezokuxhumana yaba yingxenye ebalulekile yohambo lwamakhasimende, kusukela ekutholweni komkhiqizo kuya ekuthengeni.
  • Ukuvela kwezinkundla ezintsha namafomethi: Ukunyuka kwamapulatifomu afana ne-TikTok nokuduma kokuqukethwe kwevidiyo yefomu elifushane kudale amathuba amasha okuba abakhangisi bahlanganyele izethameli futhi benze ukuthengisa.
  • I-Influencer marketing: Izinhlangano eziningi zamukele ukumaketha kwe-influencer njengendlela engabizi futhi eyiqiniso yokufinyelela izethameli ezihlosiwe, ngokubambisana nabathonya abancane nabanano ukuze bakhuthaze imikhiqizo namasevisi abo.
  • Ukuqondisa okuthuthukisiwe nezibalo: Izinkundla zenkundla yezokuxhumana zinikeza izinketho zokukhomba eziyinkimbinkimbi namathuluzi ezibalo, okuvumela amabhizinisi ukuthi afinyelele izingxenye ezithile zezithameli futhi alinganise impumelelo yemikhankaso yawo. Lokhu kuvumela izinhlangano ukuthi zithuthukise amasu azo okumaketha futhi zabe izinsiza zazo ngempumelelo.

Uma kucatshangelwa lezi zici, kusobala ukuthi ukuthengiswa kwenkundla yezokuxhumana kanye nokumaketha kuzoqhubeka nokukhula njengoba izinhlangano zibona ukubaluleka kokusebenzisa lezi zinkundla ukuze zifinyelele futhi zibandakanye izethameli ezihlosiwe, ziqhube ukuthengisa, kanye nokukhuthaza ukwethembeka komkhiqizo. Njengoba amathrendi enkundla yezokuxhumana kanye nokuziphatha kwabasebenzisi kuqhubeka nokuvela, amabhizinisi ahlala eshesha futhi ajwayelanisa namasu awo ukuze asebenzise lezi zinguquko azoba sesimweni esingcono sokuphumelela kuzwelonke elincintisanayo.

10 Okuthrendayo Kwezindaba Zomphakathi Zango-2023

Njengoba inkundla yezokuxhumana iqhubeka nokuvela, amabhrendi adinga ukulungisa amasu awo ukuze ahlale ngaphambi komdlalo. Kusuka TikTok I-SEO ku-Metaverse, i-Creatopy idale le infographic, 10 Amathrendi Wenkundla Yezokuxhumana ka-2023, ukukhombisa izitayela ezizololonga isu lakho lenkundla yezokuxhumana. Nazi eziphezulu eziyishumi:

  1. I-TikTok SEO: With UGen Zers ukuphendukela ku-TikTok ukuze useshe, abakhangisi kufanele bakhulise okuqukethwe kwabo emakhasini wemiphumela yosesho ye-TikTok, bathuthukise ukubonakala ku-TikTok kanye… ekugcineni ne-Google.

Ezifundweni zethu, cishe u-40% wabantu abasha, uma befuna indawo yokudla kwasemini, abayi ku-Google Amamephu noma Usesho. Baya ku-TikTok noma ku-Instagram.

UPrabhakar Raghavan, i-SVP ye-Google Knowledge & Information
nge I-TechCrunch
  1. Amabhrendi njengabadali: Njengoba ama-algorithms ebeka phambili ukuzibandakanya, amabhrendi kufanele asebenzise indlela yokudala nehehayo ekudaleni okuqukethwe.
  2. Ukubusa kwevidiyo yefomu elifushane: Ividiyo yefomu elifushane izoba inkanyezi yamasu ezinkundla zokuxhumana ngo-2023, iTikTok ihola phambili nezinye izinkundla ezilwela ucezu lwesenzo.

Abasebenzisi babheka amavidiyo afushane njengaheha izikhathi ezingu-2.5 kunamavidiyo efomu ende. U-66% wabathengi ubika ividiyo yefomu elifushane njenge uhlobo oluheha kakhulu lokuqukethwe kwenkundla yezokuxhumana ngo-2022, ikhuphuke isuka ku-50% ngo-2020.

Ukuhluma Komphakathi
  1. Izingoma nemisindo yegciwane: Imikhiqizo ingasebenzisa imisindo ethrendayo noma izenzele eyayo, njengoba kuboniswa ama-HBO i-negroni sbagliato #houseofthedragon drink phenomenon.
  2. Imiphakathi ye-Niche: Amabhrendi kufanele akhe futhi akhulise imiphakathi ye-niche ezungeze izithakazelo ezabiwe, anikeze inani futhi akhe ukuxhumana okuqinile nabaholayo namakhasimende.
  3. Okuqukethwe ngokuchofoza iqanda: Okuqukethwe komdabu okungadingi senzo somsebenzisi kubekwa kuqala ama-algorithms enkundla yezokuxhumana, okwenza okuqukethwe ukuchofoza iqanda kube isu elihlakaniphile.
  4. Ukusebenzisana kweMicro kanye ne-nano-influencer: Abagqugquzeli abancane banikeza ubuqiniso obengeziwe nokuzibandakanya ngezindleko eziphansi, okubenza babe inketho ekhangayo yemikhiqizo.

Ama-Nano-influencers anabalandeli abangaphansi kuka-5,000 anezinga eliphezulu lokuzibandakanya (5%). Lokhu kubukeka kwehla njengoba isibalo sabalandeli sikhuphuka size sifinyelele ezingeni losaziwayo (1.6%). Cishe ingxenye (47.3%) yabathonya bangamathonya amancane anabalandeli abangu-5,000—20,000 enkundleni yabo enkulu yezokuxhumana.

I-MarketSplash
  1. Ukukhathazeka ngobumfihlo bedatha: Njengoba abathengi bekhula bekhathazeke kakhulu ngobumfihlo bedatha, abakhangisi kufanele bathole izindlela zokuqoqa ngokuzibophezela nokusebenzisa ulwazi lomuntu siqu.
  2. Okwenziwa yikhasimende eziteshini zomphakathi: Imikhiqizo kufanele ibeke phambili ulwazi lwamakhasimende ezinkundleni zokuxhumana, isebenzisa amathuluzi afana nama-chatbots ukuze kuqondiswe ukuxhumana nokuthuthukisa ubudlelwano.
  3. I-metaverse: Njengento engekho ngokoqobo (VR) izuza amandla, abakhangisi kufanele bahlole amathuba amasha okuphromotha nokuzibandakanya ku i-metaverse, indawo yedijithali evelayo.

Usayizi wemakethe ye-metaverse yomhlaba wonke wawulinganiselwa ku-USD 100.27 billion ngo-2022 futhi kulindeleke ukuthi ukhule u-USD 1,527.55 billion ngo-2029, I-CAGR kokungu-47.6%

Imininingwane ye-Fortune Business

Ungawafaka Kanjani Lawa Mathrendi Ezokuxhumana

Ukuze wenze imali kumathrendi aphezulu ezinkundla zokuxhumana ngo-2023, abakhangisi kufanele bacabangele lezi zeluleko ezilandelayo:

  • Yamukela i-TikTok SEO: Cwaninga futhi usebenzise ama-hashtag namagama angukhiye ukuze uthuthukise ukutholakala kokuqukethwe kwakho ku-TikTok. Njengoba wenza ngcono injini yokusesha (SEO) esizeni sakho, kufanele ngabe ulungiselela ukusesha ku-TikTok. Lungiselela efanele ama-hashtag, amagama angukhiye, amazwibela, nezincazelo zevidiyo ukwandisa amathuba akho okuvela kuwo womabili amakhasi wemiphumela yosesho ye-TikTok.
  • Yamukela umqondo womdali: Gxila ekudaleni okuqukethwe okuhehayo, okuyiqiniso, kanye nekhwalithi ephezulu okuhambisana nezethameli zakho eziqondiwe. Tadisha abadali abaphumelele futhi ufunde kumasu abo okuthuthukisa ubukhona bomkhiqizo wakho kunkundla yezokuxhumana.
  • Tshala imali kokuqukethwe kwevidiyo yefomu elifushane: Dala uhlelo lokuqukethwe olufaka amavidiyo afushane ezinkundleni ezifana ne-TikTok, i-Instagram Reels, ne-YouTube Shorts. Yenza amavidiyo akho abukeke athandeke, afundise, futhi wabelane ukuze ukhulise ukuzibandakanya nokufinyelela. Izindaba ezinhle lapha ukuthi amathuluzi esimanje okuhlela amavidiyo ahlanganisa amathuluzi okuhlela amavidiyo afushane naqondile anganciphisa umzamo odingekayo wokushicilela amavidiyo akho.
  • Khulisa izingoma nemisindo enamandla: Faka izingoma ezidumile noma imisindo kokuqukethwe kwakho ukuze ukhulise ukwaba nokufaneleka kwakho. Kungenjalo, dala owakho umsindo onegama noma i-jingle ukuze wenze okuqukethwe kwakho kugqame.
  • Yakha futhi ubandakanye imiphakathi ye-niche: Khomba izinto ozithandayo zezithameli zakho futhi udale okuqukethwe okuhambisana nezidingo zabo. Sungula imiphakathi ye-niche kumapulatifomu afana Amaqembu e-Facebook or I-Discord, lapho unganikeza khona inani futhi ukhuthaze ukuxhumana okuqinile nezithameli zakho.
  • Sebenzisa okuqukethwe ngokuchofoza iqanda: Dala okuqukethwe okuletha ulwazi ngokushesha nakafushane, ngaphandle kwesidingo sesenzo somsebenzisi. Sebenzisa amafomethi afana nokuthunyelwe kwe-carousel, i-infographics, noma amathiphu asheshayo ukuze wabelane ngolwazi olubalulekile ngokomdabu ezinkundleni zokuxhumana.
  • Sebenzisana nama-micro kanye nama-nano-influencers: Khomba abagqugquzeli abaqondana namanani omkhiqizo wakho futhi abanamazinga aphezulu okuzibandakanya. Yakha ubambiswano olubandakanya ukuvumela okuyiqiniso, okuqukethwe okuxhasiwe, noma okuqukethwe okudalwe ngokuhlanganyela ukuze kukhuliswe ukwethembeka nokufinyelela. Izinkundla zokumaketha zabagqugquzeli zingakusiza ukuthi ukhombe futhi uhlanganyele nalaba bantu.
  • Beka kuqala ubumfihlo bedatha: Yiba sobala mayelana nokuqoqwa kwedatha yakho nezinqubo zokusebenzisa, futhi uqinisekise ukuthobela imithetho yobumfihlo efanele. Nikeza ulwazi lomuntu siqu ngeziteshi zokuxhumana eziqondile njenge-imeyili noma ama-chatbots, lapho abasebenzisi babelana ngolwazi lwabo ngokuzithandela.
  • Thuthukisa ulwazi lwamakhasimende (CX): Sebenzisa inkundla yezokuxhumana njengesiteshi sokusekela amakhasimende ngokuphendula ngokushesha kumazwana, imilayezo, nezibuyekezo. Sebenzisa ama-chatbots ukuze usize amakhasimende futhi uqoqe impendulo ebalulekile ukuze uthuthukise imikhiqizo noma amasevisi akho.
  • Hlola i-metaverse: Hlala unolwazi mayelana nentuthuko i-metaverse futhi ufune amathuba okukhangisa umkhiqizo wakho ezindaweni ezibonakalayo. Cabangela ukudala izimpahla zedijithali ezinophawu, ukuxhasa imicimbi ebonakalayo, noma ukuhlanganyela nabagqugquzeli be-metaverse ukuze ukhuphule ukubonakala komkhiqizo nokuzibandakanya.

Ngokulungisa isu lakho lokumaketha lihambisane nalawa mathrendi, ungahlala uphambi kwejika futhi ufinyelele ngempumelelo futhi uhlanganyele nezithameli zakho endaweni yezokuxhumana ehlala ishintsha.

Imikhuba Yezokuxhumana Komphakathi 2023

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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