Izinyathelo Ezinhlanu Ongazithatha Namuhla Zokuthuthukisa Ukuthengisa Kwakho kwe-Amazon

Ukukhula kwe-Amazon Sales

Izinkathi zokuthenga zakamuva beziyi-atypical. Ngesikhathi sobhubhane oluyingqophamlando, abathengi bashiya izitolo zezitini nodaka ngobuningi, nokuhamba ngezinyawo kweBlack Friday. yehla ngaphezu kuka-50% unyaka nonyaka. Ngokuphambene, ukuthengiswa kwe-inthanethi kwanda, ikakhulukazi e-Amazon. Ngo-2020, kubikiwe umdondoshiya waku-inthanethi ukuthi abathengisi abazimele endaweni yabo bahambise okuthengiswayo okungu-$4.8 wezigidi ngo-Black Friday kanye ne-Cyber ​​Monday - kwenyuke ngo-60% kunonyaka odlule.

Noma impilo isibuyela kwesijwayelekile e-United States, akukho okukhombisa ukuthi abathengi bazotheleka babuyele ezitolo ezinkulu nasezitolo zezitolo ukuze bathole isipiliyoni. Kungenzeka ukuthi imikhuba yabathengi isishintshe unomphela, futhi bazophinde baphendukele e-Amazon lapho bethenga khona kakhulu. Njengoba abakhangisi yonke indawo beqala ukuhlela amasu alo nyaka, le nkundla kumele ibambe iqhaza elibalulekile.

Ukuthengisa E-Amazon Kubalulekile

Ngonyaka odlule, ngaphezu kwesigamu sakho konke ukuthengiswa kwe-e-commerce kwadlula e-Amazon.

I-PYMNTS, i-Amazon kanye ne-Walmart Cishe Ziboshelwe Esabelweni Sonyaka Ogcwele Sokuthengiswa Kwezitolo

Lokho kubusa kwemakethe kusho ukuthi abathengisi abaku-inthanethi kufanele balondoloze ubukhona endaweni ukuze baphinde babambe enye yaleyo thrafikhi (nemali engenayo) abangase balahlekelwe yiyo. Kodwa-ke, ukuthengisa e-Amazon kuza nezindleko kanye nekhanda eliyingqayizivele, okuvimbela abathengisi abaningi ukuthi babone imiphumela abayifunayo. Amabhizinisi kufanele abe nohlelo lwawo lomdlalo aqedelwe kusenesikhathi ukuze aqhudelane endaweni yemakethe yase-Amazon. Ngenhlanhla, kunezinyathelo eziqinile ongazithatha namuhla ezizothuthukisa ukuthengisa kwakho kwe-Amazon:

Isinyathelo 1: Thuthukisa Ubukhona Bakho

Indawo enhle yokuqala le phrojekthi ngokuvumela imikhiqizo yakho ukuthi ikhanye. Uma ungakasetha isitolo sakho se-Amazon, lesi isinyathelo sokuqala esibalulekile. Isitolo sakho sase-Amazon empeleni siyisizindalwazi esincane ngaphakathi kwe-ecosystem ebanzi ye-Amazon lapho ungabonisa khona wonke umugqa wakho womkhiqizo futhi uthole amathuba amasha okuthengisa nokuthengisa ngabasebenzisi abathola uhlobo lwakho. Ngokwakha isayithi lakho le-Amazon, uzophinde ulungele ukusizakala ngemikhiqizo emisha nezici njengoba ziphuma.

Ngesikhathi esifanayo, kufanele ugxile ekubuyekezeni noma ekusebenziseni okuqukethwe kwe-A+ kukho konke ukufakwa kuhlu kwakho kwe-Amazon, okuyizici ezinzima zesithombe emakhasini emininingwane yomkhiqizo. Imikhiqizo yakho izoheha ngokuqukethwe okungu-A+ endaweni futhi ibe nomuzwa owengeziwe ongaguquki webhrendi. Uzobona nokukhuphuka kwamazinga okuguqulwa okwenza umzamo owengeziwe uzuze isikhathi sakho. 

Isinyathelo sesi-2: Yenza Imikhiqizo Yakho Ithengeke Kakhulu

Ngenkathi ukwenza imikhiqizo yakho ibukeke ikhanga kubalulekile impela, ufuna futhi ukwenza isiqiniseko sokuthi imikhiqizo yakho ithengeka kakhulu kubasebenzisi be-Amazon. Ukwenza lokhu, bheka okwesibili ukuthi uyiqoqe kanjani imikhiqizo yakho.

Abanye abathengisi be-Amazon bakhetha ukufaka kuhlu imikhiqizo enezici ezihlukile (isho umbala noma usayizi) njengemikhiqizo ngayinye. Ngakho-ke, i-tank top encane eluhlaza oyithengisayo kungaba omunye umkhiqizo kunethangi elifanayo elinosayizi omkhulu noma umbala obomvu. Kunezinzuzo kule ndlela, kodwa ayisebenziseki kakhulu. Kunalokho, zama ukusebenzisa isici sobudlelwane bomzali nengane ukuze uqoqe imikhiqizo ndawonye, ​​ukuze ikwazi ukuphequluka. Ngaleyo ndlela, uma umsebenzisi ethola i-tank top yakho, angashintsha kalula phakathi kwemibala etholakalayo namasayizi ekhasini elifanayo kuze kube yilapho ethola khona lokho abakufunayo.

Ungaphinda uhlole uhlu lwemikhiqizo yakho ukuze ulungiselele ukuthi izovela kanjani emiphumeleni yosesho. I-Amazon ngeke ibonise umkhiqizo ngaphandle kokuthi ifake wonke amagama okusesha endaweni ethile ohlwini lomkhiqizo. Unalokho engqondweni, kufanele ufake yonke into oyaziyo ngemikhiqizo yakho nezici zayo, kanye namagama okusesha afanelekile, ukuze uthuthukise izihloko zomkhiqizo wakho, amagama angukhiye asemuva, izincazelo namaphoyinti ezinhlamvu. Ngaleyo ndlela, imikhiqizo yakho izoba maningi amathuba okuba ibonakale ekusesheni. Nali iseluleko sangaphakathi: indlela abantu abasesha ngayo umkhiqizo wakho ishintsha kuye ngesizini. Ngakho-ke, qiniseka ukuthi ubuyekeza uhlu lwakho ukuze usebenzise amathrendi esizini.

Isinyathelo sesi-3: Qala Ukuhlola Amathuluzi Amasha Okukhangisa

Uma usulungiselele imikhiqizo yakho, qala ukuhlola imikhiqizo emisha yokukhangisa nezici ukuze uzibeke phambi kwabathengi abafanelekile. Isibonelo, manje ungasebenzisa izikhangiso zokubonisa ezixhasiwe ukuze uqondise izethameli ngokusekelwe kudatha yazo yokuthenga. Lezi zikhangiso zivela emakhasini emininingwane yomkhiqizo ukuze ukwazi ukuncintisana ngqo nemikhiqizo efanayo, futhi zingavela nasekhasini lasekhaya le-Amazon. Ibhonasi enkulu yalezi zikhangiso ukuthi zivezwa ku-Amazon Display Network, okuyizikhangiso ezilandela abasebenzisi ku-inthanethi.

I-Amazon isanda kwethula izikhangiso zevidiyo ezixhasiwe. Leli qembu elisha lezikhangiso lijabulisa kakhulu ngoba abasebenzisi abaningi base-Amazon abakaze bayibone ividiyo ivela phambilini, okuyenza ihehe kakhulu. Baphinde banikeze ukubekwa kwekhasi lokuqala, okubalulekile uma ucabangela lokho Abathengi abangu-40% abalokothi badlule ekhasini lokuqala bavule. Njengamanje, bambalwa abantu abasebenzisa lezi zikhangiso, ngakho-ke izindleko zokuchofoza ngakunye ziphansi kakhulu. 

Isinyathelo sesi-4: Zilungisele Amaphromoshini Akho Esizini

Iphromoshini efanele ingaba umehluko ekuguquleni ithrafikhi ekhiqizwe yisikhangiso ibe ukuguqulwa. Uma uzonikeza iphromoshini, kubalulekile ukukhiya leyo mininingwane kusenesikhathi ngoba i-Amazon idinga isaziso kusengaphambili ukuze isethe kusenesikhathi… ikakhulukazi kuBlack Friday kanye neCyber ​​5. Amaphromoshini ayinto ekhohlisayo futhi ngeke asebenzele wonke umuntu. ibhizinisi noma umkhiqizo. Kodwa-ke, isu elilodwa elisebenzayo lokuphromotha i-Amazon ukudala izinyanda ezibonakalayo ezihlanganisa imikhiqizo ehlobene ndawonye. Leli su alisizi nje kuphela ukuthengisa ngokuphambana kanye nokukhulisa izinto ezifanayo, kodwa ungaphinda ulisebenzise ukuze ukhuphule ukubonakala kwemikhiqizo emisha engezi kahle.

Isinyathelo sesi-5: Hlola Okuthunyelwe kwe-Amazon

Isinyathelo sokugcina ongasithatha ukuze uthole ukweqa ekuthengisweni kwe-Amazon ukwakha eyakho Okuthunyelwe kwe-Amazon ubukhona. Inkampani ihlale ibheka izindlela ezintsha zokugcina abasebenzisi kusayithi isikhathi eside, ngakho-ke isiqalile ukuzama uhlangothi lokuxhumana nokuthenga. Imikhiqizo yakha amakhasi futhi ithumele okuningi njengoba ibingenza kwezinye izinkundla zokuxhumana. Abasebenzisi bangaphinda balandele amabhrendi abawathandayo.

Okwenza i-Amazon Posts ijabulise kakhulu ukuthi ivela emakhasini emininingwane yomkhiqizo kanye namakhasi omkhiqizo wezimbangi. Lokhu kubonakala kubenza babe yithuluzi elihle lokuthola ukuchayeka okwengeziwe komkhiqizo wakho nemikhiqizo. Ezinyangeni ezingaphambi kokunyuswa kwakho, zama ukuhlola izithombe ezihlukile nemilayezo ukuze ubone ukuthi kuthini. Ungaqala le nqubo ngokushesha nangempumelelo ngokugaya kabusha okuthunyelwe osuvele ukusebenzise ku-Instagram naku-Facebook.

Ukuthola Impumelelo ku-Amazon

Ngethemba ukuthi sonke sizowujabulela lo nyaka ngaphandle kokukhathazeka nokungaqiniseki esibhekane nakho ngonyaka odlule. Kodwa-ke, noma ngabe kwenzekani, siyazi ukuthi abathengi bazoya ngokuya bephendukela e-Amazon ngezidingo zabo zokuthenga. Kungakho kufanele ubeke le nkundla phambili naphakathi nendawo njengoba uqala ukuthuthukisa isu lakho lokuphromotha. Ngokwenza umsebenzi wamasu manje, uzoba sendaweni enhle yokubona isizini yakho eyimpumelelo ku-Amazon okwamanje.