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Yekani Ukubiza Abakhangisi Ngamavila!

20110316 091558Kuleli sonto, ngifunde okunye okuthunyelwe lapho abathengisi bebizwa ngokuthi "amavila". Kuhlala kubonakala sengathi uchwepheshe bemboni abangewona ezokukhangisa abadonsa "ukuvilapha" futhi ekugcineni sekufike kimi. Insizwa ethumela i-imeyili engakaze iphathe umkhankaso ebiza iklayenti layo ngokuvilapha. Ummeli wezokukhangisa omakhalekhukhwini ukhuluma ngamakhasimende abo angasebenzisi izinhlelo zawo zokusebenza ngoba ayavilapha. Insizwa yenkundla yezokuxhumana ekhuluma ngabakhangisi abangaqapheli noma abangaphenduli uma kukhulunywa ngabo ku-inthanethi… uyavilapha.

Ngakho-ke... isikhathi sokukhuluma kwami.

Ukuba i-blogger, isikhulumi, noma "uchwepheshe" - uchwepheshe wezindaba - kulula. Sifika sihambe sikhomba wonke umuntu ngeminwe sibatshele ukuthi benzani. Kungumsebenzi olula… nomsebenzi engiwuthanda ngempela. Uma unokuqonda okuhle kakhulu kwemboni, ungasiza izinkampani eziningi ngaphandle kokumba ujule kakhulu. Kodwa kuhlale kulula ukutshela abantu ukuthi benzani okungalungile kuyilapho empeleni ungenawo umthwalo wemfanelo wokwenza nokuziphendulela ukuze uthole imiphumela.

Ukuba isisebenzi akulula. Ukuba ngumkhangisi kuyinselele nakakhulu. Nakuba imisebenzi eminingi izenze yaba lula phakathi neminyaka edlule, sengeze amanani angenangqondo eziteshi nezinto ezisetshenziswayo kumapuleti wabakhangisi bethu. Ngesinye isikhathi, ukuba ngumkhangisi kwakusho ukuhlola isikhangiso noma ezimbili kumabonakude, emsakazweni noma ephephandabeni.

Akusenjalo… sinemithombo yezokuxhumana engenakubalwa ezinkundleni zokuxhumana kuphela – ungakunaki ukumaketha kwendabuko nokuku-inthanethi. Sawubona, sineSISHIYAGALOMBILI izindlela zokumaketha kuselula nje… i-SMS, i-MMS, i-IVR, i-imeyili, okuqukethwe, ukukhangisa kweselula, izinhlelo zokusebenza zeselula ne-Bluetooth.

Ngaso leso sikhathi lapho sikhulise ngokuphawulekayo inani lemithombo yezokuxhumana, izindlela zokuzigada nokuzihlaziya, kanye nezindlela zokuthi singayithuthukisa kanjani futhi siyithuthukise kanjani ngayinye... kanye nokwenza enye indlela yokondla enye, besilokhu sinciphisa. izinsiza zangaphakathi abadayisi abavame ukuba nazo esikhathini esidlule.

Namuhla, bengisocingweni nenkampani yomhlaba wonke yezokuthutha enamawebhusayithi ama-4 ahlukene emazweni ama-4 ahlukene kanye neqembu labangu-1… ngokwakhe. Kulindeleke ukuthi aqhubeke nokuthuthukisa isiza ngasinye ngokwesifunda futhi akhulise ukumaketha kwabo kwangaphakathi - ngaphandle kwesabelomali nangaphandle uhlelo lokuphatha okuqukethwe olulungele injini yokusesha.

Ochwepheshe bezindaba abanayo imihlangano, ipolitiki yasehhovisi, ukubuyekezwa, izingqinamba zesabelomali, imikhawulo yobuchwepheshe, ukushoda kwezinsiza, izendlalelo zabaphathi, ukuntuleka kwezinsiza zokuqeqesha, nemikhawulo yeshejuli yokuvimbela ukuqhubeka kwabo njengoba kwenza umakethi. Ngokuzayo lapho unquma ukubiza umdayisi ngevila, thatha imizuzu embalwa uhlaziye indawo ahlala kuyo... ungakwazi yini ukuzuza lokho anakho?

Ngisebenza nezinkampani ezithile lapho kudinga izinyanga zokuhlela ukuze nje ngenze ukuhlela okuncane esihlokweni sewebhusayithi… izinyanga! Futhi kudinga imihlangano eminingi kanye nezigaba zabaphathi abangafundile okudingeka bahlole futhi bagunyaze inqubo. Lokho abanye abadayisi abakwaziyo ukukukhipha akuyona isimangaliso namuhla uma kubhekwa izinselelo nezinsiza.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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